five years of salt theory this month. we started with one suit and a folding table at a saturday market. there's a pattern room now, and eleven pieces, and all of you. thank you. anniversary offer drops next week. waitlist hears first, link in bio. and if you were one of our first hundred orders, check your inbox this week. #fiveyears #smallbusiness
Approvals
Every post. Every stage. One view.
Sked's Approvals Board shows your whole pipeline the moment you open it. Clients sign off from a no-login link, backed by multi-step flows you configure per brand and per campaign.
pre-orders open thursday 10am: the winter capsule. long-sleeve suit, thermal-lined brief, and the recycled-wool beach coat we've spent two years getting right. small run, made to order, ships in four weeks. sizing is identical to the main line. the coat won't restock this season. link in bio.
the kelp story. our green started as a dye-lot mistake. it came back darker than the swatch and better than the brief. we kept it and built the brand around it. swipe for the original swatch next to the finished suit. kelp pieces are all in stock, link in bio.
slow mornings: linen, salt water, coffee gone cold because the swim ran long. our autumn board is live: the full low tide collection styled the way we actually wear it, off the beach and into the day. save what you like, links on every pin.
New
See the full picture, instantly
The moment you open Approvals, every post shows up exactly where it sits in your review process. No scanning rows. No mentally sorting by status. Most scheduling tools show approvals as a flat list. Sked shows you a pipeline, because content at volume deserves better than a spreadsheet.
Holiday gift boxes are open for pre-order: seeded rye, chocolate babka, house granola and a jar of hot honey butter, $58. Limited to 80 boxes. Order at the counter or through the link in bio. Pre-orders close the 18th, or when they're gone. Local delivery available the final week before the holidays. #giftideas #holidayshopping #shoplocal
Some news: from next month, our counter coffee comes from Cooper Lane Roasters, a small-batch roastery 11 streets away. We tried nine local roasters before picking. Their medium roast plus one of our morning buns is the best $9 breakfast in the neighbourhood. Retail bags hit our shelf the same week, $19. #localcoffee #shoplocal
Love it. Can we hold until the Cooper Lane contract is countersigned? Should be Thursday.
This weekend's specials: cardamom knots, pear and frangipane tart, and the breakfast pie is back. The pie sells out every single week, usually before 10am. Want a sure thing? Pre-order at the counter by Friday close. Doors at 7, Saturday and Sunday. #weekendbaking #breakfastpie #bakerylife
Saturday: Riverside Market, stall 14, 8am until sold out. New this week: rye crackers made from offcuts of the seeded loaf, $6 a bag, great with the cheddar from the dairy stall next to us. Zero waste, very good snack. Come tell us what you think.
Winter menu lands Wednesday. New: braised leek and gruyere danish, a darker city loaf, and hot honey butter for the morning buns. Full list goes up on the board and here at 9am, and we'll be sampling the danish at the counter all morning. The favourites aren't going anywhere. We're just adding.
The numbers that matter
What holds the review chain together.
logins for client review
Branded no-login review portals for external stakeholders.
sign-off moments per post
Approve the concept before design starts, then the finished post before it publishes.
board for every stage
First draft to final sign-off in a single pipeline view.
Approvals that flex to your process, not the other way round.
Build a custom chain from first draft to final sign-off, with approval at the two moments that matter: the concept before anyone spends time designing it, and the finished post before it publishes. Alerts go out the moment someone's input is needed, and a status view shows what is waiting on whom. The bottleneck moves out of the inbox and into a workflow.
Every client's approval chain, on one board.
Give each client its own review flow and watch every stage move in one place. Alerts go out the moment someone's input is needed, status cues show what is waiting, and nothing stalls in an inbox no one is checking.
Good evening, Driftline Studio
6 brands live this week, 23 posts scheduled and 4 awaiting your review.
Every client account and its review status in one view.
Approval depth
The parts of review that usually slip.
No-login client review
Send a branded review link to someone who has never opened Sked. They comment and approve in the browser, and you pick it up in your queue.
Configurable approval chains
One approver or five, sequential or parallel, with per-brand rules. Save a flow as a template and reuse it on the next campaign.
Audit trail and permissions
Every edit, comment and approval is logged with who and when. Access levels mean people only see the content that is theirs.
Sked vs the email chase
Sign-off shouldn't live in a reply-all thread.
- Forward the draft and wait for a reply that scrolls off the screen
- Rebuild the feedback from four different email chains
- Give a client a login they will never use again
- Guess which version was actually the approved one
- Route the post through the exact chain your team uses
- Clients approve from a no-login link, no account required
- Alerts nudge the next reviewer so nothing stalls
- The audit trail shows who approved what, and when
Who it's for
Built for the teams a bottleneck hurts most.
Agencies
Run a separate sign-off flow for every client, hand over a no-login link for approvals, and keep a clean record of what each client signed off.
In-house social teams
Move a post from copy to brand to legal without a single status meeting, and see what is waiting on whom at a glance.
Regulated and multi-location brands
Keep a timestamped audit trail for compliance, and set access levels so each location only touches its own content.
Works with
Approvals work best with the rest of the workspace
How do approval workflows work in Sked?
Build a custom review chain from first draft to final sign-off, with one approver or several in sequence or parallel. Sked alerts each reviewer when their input is needed, tracks the status of every stage, and lets external clients approve from a branded no-login link. Every edit and approval is logged in an audit trail.
- Configure different flows per brand, campaign or channel
- External stakeholders review with no Sked account
- Access levels keep people to the content that is theirs
- Included from Accelerate up, available as an add-on on Grow; see the pricing page
The proof behind the workflow.
- 91%customer satisfaction (CSAT)Measured across 10,000+ marketers who run their social on Sked.
- 4.6/5on G2 from verified reviews80+ verified customer reviews on G2.
- SOC 2Type 2 certifiedYour content and your audience data, handled to enterprise standard.
Common questions
Questions about Approvals.
What approval flows can I set up?
One approver or several, in sequence or in parallel, with different rules per brand. Save a flow as a template and reuse it on the next campaign, so you are not rebuilding the chain each time.
Can external clients review without a Sked login?
Yes. Send a branded review link and stakeholders comment or approve straight from the browser, with no account and no password. Their sign-off lands back in your queue.
Can I run different flows per brand?
Yes. Agencies set one flow per client, with different reviewers, timing and alerts. In-house teams vary the chain by campaign, channel or business unit.
What does the audit trail record?
Every edit, comment, approval and publish event, each with a timestamp and the user behind it. When legal or a client asks who signed off, the record is already there.
Which plans include approvals?
Approvals are available from the Grow plan up: as an add-on on Grow, and bundled into higher plans. They are not available on the Basic plan. The pricing page shows exactly which plan includes what.
Updated
See Approvals in action. Start your 14-day trial.
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Can we swap the second photo? Otherwise good to go.