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Tracey Hicks has been building things from the ground up her whole career. She spent years building a real estate products e-commerce brand on Shopify—from zero to over $1 million in annual revenue, with a combined social following of 400,000+ across Instagram and Facebook.
When she closed that business, she didn’t step away from social media—she pivoted. Tracey moved into consulting and now manages social media for a handful of clients: realtors, print shops, and startups just getting off the ground. She’s been using Sked Social throughout it.
As a solo consultant managing multiple clients across Instagram, Facebook, and Google Business Profiles, Tracey needed a system that could keep up with her without adding complexity. The problems were pretty common for anyone juggling multiple accounts:
And beyond the practical stuff, there was a bigger lesson from her e-commerce days. Tracey had grown her brand to $1M+ in revenue using organic social—a community-driven UGC strategy that worked brilliantly. Then she made the call to hand the reins to an external marketing agency. It didn’t go well.
"We lost about four months of business. We were selling about $100,000 a month, so anything under was hurting us. We should have stuck to what we knew and trust ourselves." -
It’s a hard lesson, but an important one. And it’s shaped how she approaches social media now—leaning into what works, staying consistent, and keeping things simple.
She needed a way to collaborate with clients on content approvals without it turning into an email chain
Growing a new client account from zero required a clear visual overview of the content calendar
Each client had different channel needs—some needed Google Business posts, some didn’t
Since using Sked, Tracey has:
