Blog | Sked Social

Forget paid ads — the real growth stories are happening inside communities. From Notion and Liquid Death to Gymshark and Glossier, these brands built multi-million dollar machines powered by people, not pixels. This piece breaks down how community-led growth became the smartest funnel in modern marketing.

Estrategia Social

Doing more with less: how lean social teams are still winning big

October 15, 2025

Shrinking budgets and smaller teams aren’t stopping the smartest marketers — they’re sharpening them. This piece breaks down how lean social teams are winning big by prioritising ruthlessly, repurposing everything, and turning community into their secret growth engine.

Estrategia Social

10 emerging social behaviours that will define 2026 (according to data + chaos)

October 14, 2025

2026 will be the year the internet starts feeling human again. After years of algorithm-chasing and polished perfection, audiences are craving connection, chaos, and culture. This piece breaks down 10 emerging social behaviours—from the rise of micro-communities to the end of aesthetic feeds—that will define how people create, share, and belong online.

Estrategia Social

Dark social is the new organic: how to track what you can’t see

October 13, 2025

Your most powerful marketing channel isn’t public — it’s private. Dark social is where brand trust really spreads: in DMs, Slack threads, and screenshots that never touch the algorithm. This piece breaks down how to track what you can’t see, measure what matters, and build strategy around the conversations that actually convert.

Estrategia Social

10 growth frameworks so good you’ll never share them publicly

October 10, 2025

The best growth playbooks aren’t public. They live in Notion docs, internal chats, and team rituals that quietly scale brands behind the scenes. This piece reveals 10 frameworks — from the Flywheel to the Reverse Funnel — that top teams rely on daily but never post about, because once everyone knows the trick, it stops working.

Create Multiple Social Media Posts At Once

Sked Noticias

Create, Edit & Conquer: Meet the New Bulk Create Experience in Sked

October 9, 2025

Save time by creating, customizing and scheduling multiple posts in bulk for multiple accounts and platforms in just a few clicks.

Estrategia Social

11 times “data-driven” killed creative and what smart teams did instead

October 8, 2025

Being “data-driven” was meant to make marketing smarter — but for many teams, it’s made it predictable. This piece dives into 11 times analytics, A/B tests, and “best practices” suffocated creativity, and how the smartest brands flipped the script. Because the next big idea won’t come from a dashboard — it’ll come from instinct.

Q&A

Q&A with Hamish McKay from Order Editing

October 7, 2025

From running a company to dodging “brain rot” on TikTok, Hamish McKay’s approach to social media is equal parts sharp and self-aware. The Coffeezilla-featured CEO has opinions on everything — from MrBeast to the underrated art of not posting crud.

Estrategia Social

The secret sauce behind LinkedIn’s top 1% creators

October 6, 2025

Everyone on LinkedIn thinks they’re posting gold, but only a tiny fraction break into the top 1%. They’re not necessarily smarter — just more consistent, more human, and more strategic. This piece unpacks the habits, tactics, and mindset that set LinkedIn’s best creators apart (and how you can join them).

Estrategia Social

Influencers are out, affiliates are in: the new creator economy playbook

October 2, 2025

Likes don’t pay bills, but sales do. The creator economy is shifting from influencers chasing vanity metrics to affiliates driving real revenue. This piece breaks down why affiliates are winning, how platforms are fueling the shift, and what it means for both brands and creators in 2025.

Estrategia Social

Social SEO: how people are finding brands on TikTok and LinkedIn instead of Google

October 1, 2025

“Google it” isn’t the default anymore. From TikTok tutorials to LinkedIn recommendations, people are searching inside their feeds — and finding brands through creators, conversations, and content that feels real. This piece unpacks why Social SEO is taking over and how brands can adapt to stay discoverable in 2025.

Q&A

Q&A with Kendyl Vanscoy from Liquid Death

September 29, 2025

From 400mg of caffeine to a DM reply from Khloé Kardashian, Kendyl Vanscoy keeps it unfiltered in this Q&A. As Liquid Death’s Social Media Manager, she shares her hot takes on TikTok turning into QVC, the underrated skill every marketer forgets, and why she’d never ban cringe trends (they make the internet fun).

Estrategia Social

Why organic reach is tanking again (and how smart brands are adapting)

September 28, 2025

Every few years, marketers declare organic reach dead — and every time, they’re half-right. Platforms shrink distribution, content floods the feed, and dashboards go red. This piece breaks down why organic reach keeps dropping, and how the smartest brands are adapting with community, creators, and content that actually cuts through.

Estrategia Social

From employee to influencer: why your staff might be your strongest channel

September 27, 2025

Your employees might be the most powerful marketing channel you’re not using. In a world where people trust people over logos, staff creators are driving more reach, more engagement, and more authentic storytelling than brand accounts ever could. This piece breaks down why amplifying your team beats chasing influencers — and how it builds culture, community, and credibility all at once.

Estrategia Social

How AI is reshaping social media teams (and which roles are safe)

September 24, 2025

AI has already changed how social teams draft, design, and schedule. But it’s not coming for every job. This piece breaks down where automation is replacing repetitive tasks, which human roles are more valuable than ever, and why a new “AI ops” role is starting to emerge inside marketing teams.

Q&A

Q&A with Naomi Gaeng from Sked Social

September 23, 2025

From Frozen songs on repeat to banning low-rise jeans forever, Naomi Gaeng keeps it real in this week’s Q&A. She shares her go-to comfort food, the underrated social skill every creator needs, and why TikTok beats Instagram for creative discovery. Plus, a strong take on LinkedIn’s biggest ick.

Estrategia Social

11 creators who monetised the weirdest niches imaginable

September 17, 2025

Not every creator wins in beauty, gaming, or fashion. Some strike gold in the strangest corners of the internet — like whispering into mics, power-washing driveways, or even streaming themselves asleep. These 11 creators prove that if you commit, even the weirdest niche can pay.

Estrategia Social

How to Create a Consistent Brand Voice Across Channels

September 17, 2025

A consistent brand voice doesn’t have to mean sounding identical across every channel. It’s about creating a personality that’s instantly recognizable, even when you fit it to each platform.

Q&A

Q&A with Katy Pilar from Intuit Mailchimp

September 15, 2025

From fangirling her favorite creators to serving hot takes on LinkedIn cringe, Katy Pilar keeps it refreshingly real. She swears by TikTok, pasta in all forms, and the quiet superpower of personal brand. Dive into her Q&A for sharp insights, sneaky hacks, and a few laughs along the way.

Estrategia Social

12 weirdest things brands have tried to sell on social media

September 12, 2025

Social media has seen brands sell some truly unhinged products — KFC firelogs, Tesla tequila, IHOP perfume, even toilet paper NFTs. Some flopped, some went viral, and all of them prove one thing: weird wins online. Here are the 12 strangest brand stunts the internet will never forget

Estrategia Social

10 brands that quietly deleted their most embarrassing posts

September 11, 2025

Brands love to hit delete when a post goes sideways—but the internet never forgets. From tone-deaf campaigns to copy-paste fails, these are the most embarrassing brand posts that quietly disappeared from feeds (but not from memory). Screenshots really are forever.

Q&A

Q&A with Robin O'Connell from LinkedIn

September 8, 2025

Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands he’s vibing with right now.

Estrategia Social

10 social media trends that will be dead by next year

September 4, 2025

Social media trends burn bright, die young, and leave your feed looking dated. From LinkedIn cry selfies to TikTok voice filters, these once-hot tactics are already over. Here are 10 trends you should bury before they bury your brand.

Estrategia Social

11 things only Social Media Managers will understand

September 2, 2025

Social media management isn’t just a job — it’s an extreme sport. Between Friday crisis emails, clients demanding viral magic, and algorithms that betray you overnight, only the real ones know the chaos. Here are 11 truths every social media manager will read and say: same.

Crisis comms in a comment section world: how to respond before you get ratioed

8 brands that quietly built multi-million dollar funnels through community, not ads

Doing more with less: how lean social teams are still winning big

10 emerging social behaviours that will define 2026 (according to data + chaos)

Dark social is the new organic: how to track what you can’t see

10 growth frameworks so good you’ll never share them publicly

Create, Edit & Conquer: Meet the New Bulk Create Experience in Sked

11 times “data-driven” killed creative and what smart teams did instead

Q&A with Hamish McKay from Order Editing

The secret sauce behind LinkedIn’s top 1% creators

Influencers are out, affiliates are in: the new creator economy playbook

Social SEO: how people are finding brands on TikTok and LinkedIn instead of Google

Q&A with Kendyl Vanscoy from Liquid Death

Why organic reach is tanking again (and how smart brands are adapting)

From employee to influencer: why your staff might be your strongest channel

How AI is reshaping social media teams (and which roles are safe)

Q&A with Naomi Gaeng from Sked Social

11 creators who monetised the weirdest niches imaginable

How to Create a Consistent Brand Voice Across Channels

Q&A with Katy Pilar from Intuit Mailchimp

12 weirdest things brands have tried to sell on social media

10 brands that quietly deleted their most embarrassing posts

Q&A with Robin O'Connell from LinkedIn

10 social media trends that will be dead by next year

11 things only Social Media Managers will understand

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