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Q&A

Q&A with Kendyl Vanscoy from Liquid Death

From 400mg of caffeine to a DM reply from Khloé Kardashian, Kendyl Vanscoy keeps it unfiltered in this Q&A. As Liquid Death’s Social Media Manager, she shares her hot takes on TikTok turning into QVC, the underrated skill every marketer forgets, and why she’d never ban cringe…

Smiling woman with long blonde hair and a black leather jacket on a purple background. Text: SKED Q&A, KENDYL VANSCOY.

Kendyl Vanscoy is the Director of Brand Content at Snackish — the popular snack brand on a mission to make better-for-you snacking genuinely satisfying. Previously part of the team behind Liquid Death's wildly successful social media presence, Kendyl is bringing her signature blend of humour, creativity, and community-first thinking to Snackish, helping shape a bold new brand voice where entertainment comes first.

1. What would your MySpace song be in 2025?
Anything off 'The Life of a Showgirl'.

2. Instagram or TikTok? Defend your answer.
Instagram, but only because tiktok has turned into shitty QVC (I am part of the problem lol).

3. What's in your camera roll way too much?
My human child.

4. A tool, app, or sneaky little shortcut you swear by?
400mg of caffeine.

5. Most underrated social media skill?
Building actual relationships like a real human bean.

6. If you could ban one trend forever, what would it be?
I’d never ban everything because looking back on stupid cringe trends is what makes the internet special.

7. Who are 3 brands/creators you’re vibing with right now?
BWITA!!! A twink and a red head, and Lucas Cruikshank.

8. Go-to comfort food after a chaotic day?
Beer.

9. Best DM you’ve ever received (or sent)?
In like 2014 Khloe Kardashian replied to my story.

10. What’s your biggest ick on LinkedIn right now?
Copy and pasting existing posts LOL.

Lach Bradford

Lach Bradford

Community Manager, #seen

Lach Bradford is Sked's community manager for #seen. Lach runs the Q&A series, interviewing the people who run social for real brands, and writes about the parts of the job that never make it into a strategy deck.

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