Q&A with Felicity Richards
"Create for people first and algorithms second. If people are watching, sharing and sending it to their friends, the algorithm usually does the rest." That's Felicity Richards, Social Media Manager at FroPro.
Q&A
Short interviews with the people running social for real brands. One marketer, one honest conversation about the job.
Q&A with Ali Clarke
"People connect with people, not logos." Ali Clarke breaks down why authenticity is outperforming polished content, how a simple founder story became one of her best-performing posts, and why brands should stop treating social media like a digital catalogue and start bringing…
Q&A with Nicole Watson
This week’s Q&A features Nicole Watson, Fractional Social Media + Partnerships Lead, who believes the best-performing content is built around participation, not promotion. From creator collaborations that generated thousands of organic engagements to why brands need to loosen…
Q&A with Hana Block
Marketing Campaign Manager Hana Block breaks down why point-of-view driven content performs, the biggest mistake brands are making with AI, and why the best social strategies make the right people feel like the content was made specifically for them.
Q&A with Emma-Jaye Zappacosta
Emma-Jaye Zappacosta has spent more than a decade working in social media, and her perspective cuts through a lot of the noise currently flooding the industry. In this Q&A, she talks about why brands need to stop treating posting as the finish line, how comment sections have…
Q&A with Camille Safadi
There’s a lot of content being made right now. Most of it looks the same. Same formats. Same ideas. Same AI-assisted variations of what’s already worked for someone else. Camille Safadi’s approach is a bit different. Find what resonates, double down on it, and evolve it instead…
Q&A with Sophie Hill
Sophie Hill doesn’t care about posting more. She cares about posting better. From turning 1-star reviews into standout content to doubling down on employee-generated content in a world of kiosks and online orders, her approach is simple: be human, be a little unserious, and…
Q&A with Matt Box
From pretending to launch an OnlyFans to get hired to calling out lazy trend-following, Matt Box breaks down the social strategies that actually move people, not just metrics.
Q&A with Xavier Lynch
From a 2M-view TikTok with zero brief to a strong belief in “winning the comments,” Xavier Lynch breaks down why authenticity, not imitation, is the real growth strategy on social right now.
Q&A with Hayley Westoby
Hayley Westoby breaks down the power of picking a side, staying consistent when nothing’s happening, and creating content that actually earns engagement, not just impressions.
Q&A with Sophie Sue Forsythe
Creative Director Sophie Sue Forsythe shares why less fluff, stronger visuals, and knowing your audience beats overthinking content every time.
Q&A with Natalie Lasance
“Ten mediocre posts a week will never outperform three brilliant ones. The moment I stopped obsessing over posting cadence and started focusing on whether each piece of content actually had something to say, everything changed.”
Q&A with Kaitlin Howard
Founder-led updates on LinkedIn. Fast-cut, problem-solution videos on TikTok. And a ruthless focus on answering one question: why should the audience care? Head of Marketing Kaitlin Howard breaks down the social strategies that actually drive traction, why repeatable content…
Q&A with Donella Beckton
Donella Beckton believes the best social content doesn’t try to look perfect: it shows the real people behind the brand. In this Q&A, the CELOTTI MARKETING leader explains why authentic video, meaningful engagement, and clear positioning outperform polished but forgettable…
Q&A with Sophie Lyall
Sophie Lyall has doubled down on keeping content real in 2026, resisting the urge to automate creativity and instead focusing on voice, instinct, and strategy. From caring about different metrics depending on the brand, to rejecting the ‘post every day’ myth, she’s clear on one…
Q&A with Tess Maystone
In this Q&A, Tess Maystone breaks down the mindset behind a 5.8 million-view TikTok for Krispy Kreme SA, why being “edgy” online can quietly damage brand relationships, and why trust, not impressions, is the metric that actually matters. From niche creative risks to the…
Q&A with Pamela Obeid
In this Q&A, Social Lead Pamela Obeid shares why brand recognition matters more than short-term spikes, why younger voices in the room are often the smartest ones to listen to, and why the best content never feels like an ad. It feels like it belongs. From championing unified…
Q&A with Eloise Vodicka
This year, Eloise Vodicka stopped chasing polish and started doubling down on what actually connects: real stories, real people, and real emotion. From grainy visuals to heartfelt community spotlights, her most shared content wasn’t high-production. It was human. In this Q&A,…
Q&A with Diana Mantsynova
For Diana Mantsynova, the content that performs best isn’t perfectly produced. It’s honest. From personality-driven short-form clips to sharing real moments around wellness, Diana explains why connection matters more than polish, why saves are her north-star metric, and how…
Q&A with Andrew Kissh
Andrew Kissh’s best-performing post this year wasn’t a strategy thread or a product update. It was a Yamaha recorder meme. That one post pulled 58K impressions, 650 reactions, hundreds of comments, and sparked real brand awareness and demos. In this Q&A, AJ breaks down why…
Q&A with Gabi Lingard
Gabi Lingard has built a personal brand that creates real-world opportunities, not just engagement. In this Sked Social Q&A, she shares how cultural relevance, originality, and share-worthy content fuel growth, and why playing it safe is quietly killing reach.
Q&A with Lena Tuck
Freelance Social Video Producer Lena Tuck believes the future of social belongs to repeatable series, not constant reinvention. In this Sked Social Q&A, she shares why formats beat trends, how comment sections shape better content, and what actually drives engagement today.
Q&A with Jackson Berry
Jackson Berry believes the best social content doesn’t chase attention. It earns it. In this Sked Social Q&A, he shares why saves matter more than likes, why long-term creator partnerships beat one-off deals, and how building genuinely helpful content is still the fastest way…
Q&A with Anchalee King
This week’s Sked Social Q&A features Anchalee King, a content specialist with a filmmaker’s eye and a comedian’s commentary on internet culture. From camera angles to creator inspiration to her surprisingly strong opinions about fitness bros eating off chopping boards, Anchalee…
Q&A with Mitch King
Mitch King keeps it real, on LinkedIn and everywhere else. In this Sked Social Q&A, he opens up about the tools he swears by, the trends he’d ban forever, his comfort-food rituals, and the infamous DM pun he still regrets. A sharp look into the mind of one of LinkedIn’s most…
Q&A with Lachlan Bradford
This week, we put our own Content Manager, Lachlan Bradford, in the Sked Social hot seat. From concert videos he’ll never rewatch to Kelly Slater DMs, he shares what really fuels his work, and why courage is the most underrated social skill.
Q&A with Christine Orchard
Christine Orchard blends sharp strategy with an intuitive feel for brand energy, a combination that’s made Orchard Strategy a go-to for founders and marketers. In this Q&A, she breaks down why Instagram builds trust, the underrated art of vibe coding, and the DM that made her…
Q&A with Marty McCarthy
Marty McCarthy knows how to make social strategy feel human, and hilarious. In this Q&A, he shares his go-to growth tips, guilty pleasures, and why engagement starts in the comments.
Q&A with Kriti Gupta from In My Head
Kriti Gupta blends cultural intuition with strategic clarity. In this Q&A, she shares her take on community, creativity, and why the best marketers still know when to log off.
Q&A with Gabby Torres-Soler from Sked Social
From crafting growth strategies to building AI-powered content tools, Gabby Torres-Soler brings equal parts strategy and personality to Sked Social. In this week’s Q&A, she talks authenticity on TikTok, underrated creative skills, and her ultimate #girldinner combo: popcorn and…
Q&A with Louisa McSpedden from Notion
From skipping TikTok for her sanity to leading demand generation across APAC for Notion, Louisa McSpedden knows how to focus on what matters. In this Sked Social Q&A, she talks consistency, Notion AI, and the DM that landed her the dream job.
Q&A with Ben Tyres from Carsales
From croquet TikTok to classic trains, Ben Tyers’ brain runs on curiosity, and that’s exactly what makes him such a sharp content leader. Now Head of Content at Carsales, Ben talks about using AI to think smarter, why proactivity beats algorithms, and his ongoing war against…
Q&A with Hamish McKay from Order Editing
From running a company to dodging “brain rot” on TikTok, Hamish McKay’s approach to social media is equal parts sharp and self-aware. The Coffeezilla-featured CEO has opinions on everything, from MrBeast to the underrated art of not posting crud.
Q&A with Kendyl Vanscoy from Liquid Death
From 400mg of caffeine to a DM reply from Khloé Kardashian, Kendyl Vanscoy keeps it unfiltered in this Q&A. As Liquid Death’s Social Media Manager, she shares her hot takes on TikTok turning into QVC, the underrated skill every marketer forgets, and why she’d never ban cringe…
Q&A with Naomi Gaeng from Sked Social
From Frozen songs on repeat to banning low-rise jeans forever, Naomi Gaeng keeps it real in this week’s Q&A. She shares her go-to comfort food, the underrated social skill every creator needs, and why TikTok beats Instagram for creative discovery. Plus, a strong take on…
Q&A with Katy Pilar from Intuit Mailchimp
From fangirling her favorite creators to serving hot takes on LinkedIn cringe, Katy Pilar keeps it refreshingly real. She swears by TikTok, pasta in all forms, and the quiet superpower of personal brand. Dive into her Q&A for sharp insights, sneaky hacks, and a few laughs along…
Q&A with Robin O'Connell from LinkedIn
Robin O’Connell from LinkedIn isn’t afraid to keep it real. In this Q&A, he shares why “How Bizarre” still hits in 2025, why adaptability is the most underrated social media skill, and why Woolies garlic bread is top-tier comfort food. Plus, his thoughts on AI, and the brands…
Q&A with Sebastian Neylan from Up
From MySpace nostalgia to Duolingo obsession, this Q&A with Up’s Head of Growth, Sebastian Neylan, is full of dad-life humor, product geekery, and spicy takes. Discover what’s clogging his camera roll, which brands he rates right now, and the DM that changed his life. It’s a…
Q&A with Renee Buckingham
Renee Buckingham is a presenter and content creator who knows how to mix personality with storytelling. From her overflowing camera roll to her unfiltered take on social media, she brings a perspective that’s equal parts fun and sharp.
Q&A with Annie-Mai Hodge from Girl Power Marketing
Annie-Mai Hodge is not your average marketer. Between her love for The Nightmare Before Christmas, her “content graveyard” strategy, and her refusal to let Dubai Chocolate trends slide, Annie brings equal parts personality and expertise to everything she does.
Q&A with Taz Zammit from Creators Club Australia
Taz Zammit’s got a Nokia ringtone in their heart, pancakes on their plate, and a no-nonsense take on the creator grind. Ugly Stanley Cups? Banned. Hate comments? Ignored.
Q&A with Chanel Clark from The Marketing Club
Chanel Clark isn’t here to play it safe. In this quickfire Q&A, The Marketing Club Founder shares why TikTok wins, what’s clogging her camera roll, and the one trend she’d ban forever. It’s bold, funny, and refreshingly real, just like her marketing style.
Q&A with Renee Shaw from tl;dv
TikTok loyalty, bearded dragons, and a DM inbox full of wild confessions. Renee Shaw’s answers serve up hot takes, comfort food cravings, and zero tolerance for social media clichés. Expect sharp honesty, unexpected chaos, and absolutely no fluff.
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