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Katy Pilar knows a thing or two about building brands that stick. As APAC Marketing Lead at Intuit Mailchimp, she spends her days at the intersection of creativity, strategy, and community and her nights wrangling kids, pasta, and the occasional Chrome tab shortcut.
1. What would your MySpace song be in 2025?
Blackbird - Fat Freddy's Drop
2. Instagram or TikTok? Defend your answer.
TikTok because I built my FYP brick-by-brick and it is unmatched.
3. What's in your camera roll way too much?
My kids. There is literally nothing else.
4. A tool, app, or sneaky little shortcut you swear by?
Not enough people know that you can search for the right Chrome tab if you click that little arrow in the top right corner...
5. Most underrated social media skill?
Personal brand. It feels gross but it matters more than ever.
Join social media managers, marketers, creators and in-house teams sharing what works right now: practical advice, honest conversations, and direct access to some of the smartest people in social.
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6. If you could ban one trend forever, what would it be?
The 'Trad Wife' revival. It's the wrong answer to the right question.
7. Who are 3 brands/creators you’re vibing with right now?
My amazing friend @sophworkbaby. I'm her #1 fangirl in life and socials.
@tahliakenneddy blowing my mind with useable AI hacks every day.
@shwinnabegobrand definitely one of the biggest brains in branding at the moment.
8. Go-to comfort food after a chaotic day?
Pasta, in all its shapes and sauces.
9. Best DM you’ve ever received (or sent)?
I have a friend who telepathically DMs me whenever I'm at a low point. It's spooky and highly valued.
10. What’s your biggest ick on LinkedIn right now?
I'm working on getting over my LinkedIn ick and post in a way that feels less gross to me.
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