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Q&A

Q&A with Lachlan Bradford

This week, we put our own Content Manager, Lachlan Bradford, in the Sked Social hot seat. From concert videos he’ll never rewatch to Kelly Slater DMs, he shares what really fuels his work, and why courage is the most underrated social skill.

This week’s Q&A features someone who usually sits on the other side of these posts — Sked Social’s own Content Manager, Lachlan Bradford. Known for his sharp takes, founder-brain energy, and a career built on community, creative instinct, and controlled chaos, Lach brings a rare mix of honesty and humour to this series.

1. What would your MySpace song be in 2025?
Imagination by BRONCHO.

2. Instagram or TikTok? Defend your answer.
Instagram. I check it more because I'm 34, but when I do go on TikTok, it's usually for a couple of hours at a time.

3. What's in your camera roll way too much?
Videos of concerts i'll never watch again.

4. A tool, app, or sneaky little shortcut you swear by?
ChatGPT Atlas. Automate my life please.

5. Most underrated social media skill?
Courage.

6. If you could ban one trend forever, what would it be?
Any type of dance trend or lip syncing to trending audio. Just not that into it.

7. Who are 3 brands/creators you’re vibing with right now?
The School of Life, Erica Mallett, MSCHF.

8. Go-to comfort food after a chaotic day?
Pepper Mayo Slider from KFC.

9. Best DM you’ve ever received (or sent)?
Kelly Slater firing back at me on Instagram after I said he was blaming injuries for a couple of bad performances (we're cool now).

10. What’s your biggest ick on LinkedIn right now?
People taking themselves too seriously.

Lach Bradford

Lach Bradford

Community Manager, #seen

Lach Bradford is Sked's community manager for #seen. Lach runs the Q&A series, interviewing the people who run social for real brands, and writes about the parts of the job that never make it into a strategy deck.

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