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Louisa McSpedden knows how to turn attention into action. As the APAC Demand Generation Lead at Notion, she’s driving growth across one of the world’s most-loved productivity tools — all while juggling motherhood, marketing, and a healthy addiction to Messina Gelato.
1. What would your MySpace song be in 2025?
mangetout - Wet Leg
2. Instagram or TikTok? Defend your answer.
Instagram. I never downloaded TikTok because I knew I would be addicted and did not want to do that to myself.
3. What's in your camera roll way too much?
Photos of my daughter. Big Mum energy.
4. A tool, app, or sneaky little shortcut you swear by?
Notion AI Agent! I am biased, but Notion AI is a game changer. Write, research, create, audit, clean, build...An AI teammate that does the busywork for you so you can do the meaningful work.
5. Most underrated social media skill?
Consistency.
Join social media managers, marketers, creators and in-house teams sharing what works right now: practical advice, honest conversations, and direct access to some of the smartest people in social.
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6. Who are 3 brands/creators you’re vibing with right now?
Elena Verna, Kyle Poyar, Axel Sukianto
7. Go-to comfort food after a chaotic day?
Messina Gelato.
8. Best DM you’ve ever received (or sent)?
A DM from Keisuke in the recruiting team at Notion seeing if I was interested in a job. A few months later and I am in the dream role!
9. What’s your biggest ick on LinkedIn right now?
Lead magnet posters that never reply back to you.
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