Robin O’Connell is a Marketing & Sales leader with 10+ years’ experience helping some of the world’s biggest brands shape their strategies. Now part of LinkedIn’s Content Solutions consultancy team in APAC, he’s passionate about brand building, storytelling, and using AI to push B2B content further.
1. What would be your MySpace song in 2025?
I think 'How Bizarre' by OMC sums up how I feel about 2025. They have computers that can talk to you these days? How bizarre.
2. Instagram or TikTok? Defend your answer.
LinkedIn. Learn something > doom scroll. Don't @ me.
3. What's in your camera roll way too much?
Screenshots of movies, podcasts, & TV shows people recommend to me that I will never get around to. Peppered with cute photos of my niece and nephew. Toddlers stay cute forever, right?
4. A tool, app, or sneaky little shortcut you swear by?
If you're not using some kind of AI transcription & note taking app in your meetings, what have you been doing? Current favourite is "Granola". Great breakfast, better notes. Check it out!
5. Most underrated social media skill?
Adaptability. We need it now when there's a new platform launched every 4 days, and AI is flooding the content world. And we'll need it in the years to come when there's a new platform launched every 4 minutes, and our AI overlords are making us create the content.
Joking of course, but being able to adapt and roll with the changes is only becoming more & more important. Stay curious.
6. If you could ban one trend forever, what would it be?
Comment "Please Stop Making Me Do This!" below and I'll send you a personal DM with the full details.
7. Who are 3 brands/creators you’re vibing with right now?
1. Canva can do no wrong
2. Telstra's new brand play is growing on me. That Steve Buscemi ad is gold.
3. Andrew Tindall is my guy on LinkedIn. Love his work.
4. (Sorry I am over quota here, but have to mention...) Tom Goodwin - also a must follow on LinkedIn. Straight talk for marketers that need to hear it.
8. Go-to comfort food after a chaotic day?
Pasta and garlic bread. Specifically a spicy arrabbiata with the cheapest garlic bread Woolies has to offer. Heaven.
9. What’s your biggest ick on LinkedIn right now?
This feels targeted. Why don't we mention icks on TikTok or Instagram here? Lachy?... Hello?
