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Create

Ideas & PlanningCapture ideas, organise by pillar, move winners to the calendar.Media LibraryCentral asset library with Canva, Drive, Dropbox & Frontify.Video EditorTimeline video editor inside the scheduler. Trim, caption, schedule.

Publish

Scheduling & PublishingCross-channel auto-publishing, including IG Stories with link stickers.Approvals & CollabInternal + external workflows, no-login client review portals.Link-In-BioSked Link, a customisable on-brand bio page with Pixel support.

Engage & Measure

Inbox & CommunityUnified inbox for DMs, comments and mentions on every channel.Analytics & ReportingMulti-channel dashboards, Custom Reports, PDF + Excel export.Social ListeningBrand, competitor and keyword monitoring with editable summaries.

AI & agents

AI toolsCaption drafts, replies, summaries, and editable suggestions.Sked MCPConnect your AI agent to Sked and let it work in your workspace.

Built for your shape of team

Sked bends to how you work.

Explore solutions →

For AgenciesMulti-client workflow, external approvals, unlimited-reviewer links, per-client analytics.For EnterpriseSSO, custom workflows, compliance, dedicated CSM, sized to your team on Custom.For Multi-location BrandsGoogle Business Profile bundles, location-scoped permissions, scaled reporting.For Restaurant GroupsFranchise-friendly scheduling, roll-ups, reputation across sites.For HealthcareApprovals-first workflow for regulated teams with content controls.

The Sked difference

See how Sked compares.

Why teams switch →

Why Sked Social?The core pitch: connected workspace, predictable plans, human support.Sked vs HootsuitePredictable plan pricing with modern UX, full feature set from Grow.Sked vs BufferDeeper approvals, analytics and team workflows than Buffer's lightweight scheduler.Sked vs Sprout Social~3× cheaper with comparable workflow depth for mid-market.Sked vs LaterDeeper approvals, analytics & team workflows than Later.Sked vs AgorapulseSame workflow breadth at a predictable plan price as you scale.

Ideas in, insight out

Get better at social.

Browse the hub →

BlogStrategy, tactics and teardowns from the Sked team and the social teams we work with.IntegrationsEvery channel Sked publishes to, plus the tools your stack already runs on.Customer StoriesHow agencies, franchises and in-house teams actually run Sked.Knowledge HubGuides, playbooks and templates for social teams, first idea to final report.Quick tourShort product walkthrough for evaluators: the product in 5 minutes.NewsletterMonthly social strategy + platform-update digest.

Q&A with Marty McCarthy

Marty McCarthy knows how to make social strategy feel human, and hilarious. In this Q&A, he shares his go-to growth tips, guilty pleasures, and why engagement starts in the comments.

Lach Bradford·November 13, 2025·1 min read

Marty McCarthy is the kind of social strategist who brings equal parts sharp thinking and pure chaos energy to the table — in the best way possible. With a background in thought leadership and a knack for finding personality in every platform, Marty’s approach to social is proof that consistency doesn’t have to be boring.

1. What would your MySpace song be in 2025?
Uptown Girl (also my kareoke song...)

2. Instagram or TikTok? Defend your answer.
Instagram. Just a loyal OG user!

3. What's in your camera roll way too much?
Snowboarding videos and mountain photos

4. A tool, app, or sneaky little shortcut you swear by?
Chatting with Chat GPT while I'm cooking to ask it for tips in real time

5. Most underrated social media skill?
Commenting on others' posts to maximise your exposure

6. If you could ban one trend forever, what would it be?
Matcha coffee drinks

7. Go-to comfort food after a chaotic day?
Soup dumplings

8. Best DM you’ve ever received (or sent)?
Schappelle Corby when I bought one her clocks...

9. What’s your biggest ick on LinkedIn right now?
Sora vids. I just vant!

Lach Bradford

Community Manager, #seen

Lach Bradford is Sked's community manager for #seen. Lach runs the Q&A series, interviewing the people who run social for real brands, and writes about the parts of the job that never make it into a strategy deck.

More from Lach Bradford

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