Christine Orchard is one of those rare strategists who can decode a brand’s “vibe” as easily as its positioning. As the Founder & Chief Strategist at Orchard Strategy, she’s built a reputation for turning messy narratives into crisp, credible identities. The kind that actually move markets.
1. What would your MySpace song be in 2025?
Legend Sunrise by Chalk Dinosaur
2. Instagram or TikTok? Defend your answer.
Instagram is better if you’re focused on building brand credibility and nurturing trust through polished, evergreen content that reinforces your narrative.
3. What's in your camera roll way too much?
Screenshots of excellent LinkedIn posts, infographics, killer headlines or bios, and ads
4. A tool, app, or sneaky little shortcut you swear by?
Granola for non-creepy meeting notes, Loveable to create apps and micro-tools
5. Most underrated social media skill?
Vibe coding
6. Who are 3 brands/creators you’re vibing with right now?
Too many to mention but unique voices are Jillian Richardson, Louis Butterfield + Jenn Sipponen, Sara Hart, Finn Mckenty
7. Go-to comfort food after a chaotic day?
A good bowl of cereal!
8. Best DM you’ve ever received (or sent)?
[An author] mentioned your name in her book.
9. What’s your biggest ick on LinkedIn right now?
Posts complaining about what other people are doing wrong, here's how I know you used AI in your writing, etc. Makes you sound petty and are quite boring!
