The whole channel mix
Where every visit comes from across all your channels: organic and paid social, direct, referral, email and more, with a social-share stat on top.
Google Analytics
Google Analytics (GA4)
See how your social drives real website traffic, and the full channel mix behind every visit. Sked reads your Google Analytics and turns it into a report you can act on.
Sked · Website Traffic
Website traffic@salttheory
Sessions24.6K+18.2%
Engaged sessions15.9K64.6% engagement rate+21.4%
Key events1,240+9.1%
Revenue$18.4K+14.8%
Where sessions come from59% of sessions from social
Direct17%Referral13%Email11%
AI insight
Instagram drove 38% more sessions this week
- Schedule two more Reels in next week's queue
- Repost the top carousel to Stories to keep momentum
The website side of your social.
Read-only
GA4 access
Sked reads your Google Analytics with the analytics.readonly scope, and writes nothing back.
Every plan
included
Website Traffic ships on every Sked plan. Connect a GA4 property to switch it on.
On demand
refresh
Pull the latest numbers whenever you need them, with a refresh you control.
Everything the report carries.
One report, two lenses: the traffic your posts drive, and the full picture of every channel your site earns.
Traffic KPIs, over time
Sessions, engaged sessions and key events, each with the change on the period before, plotted so a strong week is obvious at a glance.
UTM tag health
A score for how well your links are tagged, with untagged traffic flagged so you can fix it.
Landing pages, and a PDF
The pages people land on and the countries they visit from, ranked, and every section exports to a client-ready report.
On every Sked plan.
Website Traffic is included on every plan, from the smallest to the largest. Connect a Google Analytics property to a brand, and the report is there.
The proof behind the workflow.
- 91%customer satisfaction (CSAT)Measured across 10,000+ marketers who run their social on Sked.
- 4.6/5on G2 from verified reviews80+ verified customer reviews on G2.
- SOC 2Type 2 certifiedYour content and your audience data, handled to enterprise standard.
“Sked Social changed the game and became the operational backbone of the agency almost overnight.”
Common questions
Questions about Google Analytics (GA4) integration.
What does Sked's Google Analytics integration show?
It pulls sessions, engaged sessions and key events from Google Analytics, each with the change on the period before. The headline numbers focus on the traffic your social drives, while the channel mix and UTM tag health cover every channel your site gets visits from. You also get a traffic trend, top landing pages, geography, and an AI summary of what changed.
Can I export the website traffic report?
Yes. Every section exports to a PDF you can hand to a client or a stakeholder. The data refreshes on demand, so you pull the latest numbers when you need them rather than waiting on a scheduled sync.
Is my Google Analytics data safe?
Sked connects with Google's read-only analytics scope, so it can read your Website Traffic but never change anything in Google Analytics. You choose which GA4 property each brand connects to, and you can disconnect it at any time.
Updated
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