The pain
You can ask a franchisee. You can't make them.
Franchisees own their business, so brand guidelines are a request, not an instruction. Locked templates get ignored, unmanaged posting dilutes the brand, and head office ends up chasing individual locations over individual posts.
- Guidelines get read once, then filed
- Rigid templates feel wrong posted from a local shopfront
- Head office becomes the enforcer by default

Can we swap the second photo? Otherwise good to go.