From client “quick edits” to Friday 4:59pm crisis emails.
Social media managers are the unsung heroes of the internet — part strategist, part therapist, part IT support.
Your job is to be funny, smart, culturally relevant, and somehow immune to burnout… all while being paid less than the intern who films TikToks for the CEO’s dog.
Here are 11 painfully accurate things that only a social media manager will truly understand.
“Just tweak this sentence” somehow turns into a full rebrand.
Bonus points if the “quick edit” comes after you’ve scheduled everything.
It’s never “urgent” until you’re halfway out the door (or logging off Slack).
Because nothing says “clear brief” like three Pinterest boards, two competitor Instagrams, and a screenshot from 2016.
Everyone has ideas. Not everyone should share them.
“Yes, this TikTok has 1.2M views… no, it’s not moving product. Welcome to content.”
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Get Started for FREEYour reel from last week got 50k views. This week? 312.
No one knows why. Not even Zuck.
If we could just make things go viral, we wouldn’t be here. We’d be on a yacht.
One second it’s heart emojis, the next it’s a conspiracy theory about your product being 5G-enabled.
They don’t see the content calendars, analytics reports, trend research, and 87 half-finished Canva tabs.
You plan, you schedule, you optimise… and then Instagram drops a random update that nukes your reach.
It’s stressful, unpredictable, and occasionally soul-sucking — but nothing beats the rush of seeing a post actually blow up (on purpose).
The takeaway: Social media management isn’t just a job, it’s an extreme sport. And only the real ones understand.
Sked's tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for you and your team.
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