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Unsure how to add a link to your Instagram or TikTok bio? Looking for a tool or app that will make multiple links possible? Check out 2024’s best link in bio tools for Instagram and TikTok.
While Instagram has made some progress with linking options, it’s still not perfect. You still can’t add clickable links directly to your captions, and unless you have 10K followers or a verified account, “swipe up” links in Stories are off limits.
Even since the introduction of the Link Sticker feature that lets everyone add a link to their Stories, you’re still limited to just the one link.
And worst of all, Instagram only allows one clickable link in your bio, making it tough to direct your followers to multiple places.
On TikTok, users face a similar situation. Like Instagram, TikTok only allows only one link in your bio. What’s more, TikTok users need to have a Business account or a minimum of 1,000 followers to access this feature.
This is where link in bio tools come into play.
With a link in bio tool, you can create a single landing page with multiple links. Just drop that landing page link into your Instagram or TikTok bio, and suddenly you’ve got a gateway to everything—your website, email newsletter, online store, or any other platform you want to promote. It’s an easy way to drive traffic exactly where you want it to go.
Below, we’ll show you how to choose the right link in bio tool for your needs. After that, we’ll break down our picks for the best link in bio apps for 2024.
What to look for in a link in bio tool
Choosing the best link in bio tools means finding the perfect fit for your specific needs.
Look for a link in bio tool that provides customizable features, allowing you to align your link in bio site with your brand.
Consider whether the platform allows you to add multiple links and is easy to navigate, especially since we know most users on Instagram and TikTok are on mobile devices.
Many of the best link in bio options offer analytics to help track user behavior, which is vital for improving your strategy.
Whether you're looking for a free link in bio tool or a premium one, make sure it supports your growth and your goals — especially if eCommerce is a key aspect of your business.
Key features
When it comes to the best link in bio options, it’s all about the features. You’ll want something customizable so your page feels like you, a tool with the flexibility of multiple links, and tracking so you can see what’s working. In 2024, mobile optimization is a given, and if you’re selling anything, eCommerce support is a must.
- Customizable pages. The best link in bio apps provide extensive customization options. With these link in bio tools, you can easily tailor fonts, colors, and layouts to match your brand's visual identity, ensuring your link in bio page or site reflects your brand aesthetic.
- Multiple links. One of the best features in link in bio apps is the ability to include multiple links. Whether you’re promoting content, products, or social platforms, this option maximizes your engagement potential and turns a single link into a gateway to all your content, whether it’s shopping, subscribing to a newsletter, or connecting on other social media platforms.
- Tracking and analytics. The best link in bio tools won’t just help you organize your links—they’ll give you the data you need to succeed. With built-in tracking and analytics, you can monitor everything from click-through rates to user interactions. This insight allows you to fine-tune your page, understand what resonates with your audience, and adjust your content strategy for even better results.
- Mobile optimization. A mobile-optimized link in bio app is crucial. Users want something that’s easy to navigate, and as most users access link in bio pages through smartphones, ensuring your page is optimized for mobile provides a smoother user experience and better engagement.
- eCommerce support. For those using link in bio tools for business, eCommerce features like buy buttons or direct-to-product links are essential. The best link in bio tools include seamless integration with online stores, making it easier for users to shop directly from your link in bio page.
Our picks for 2024’s best link in bio apps
- Linktree. Best free link in bio tool for personal accounts.
- Sked Social. Best link in bio tool for brands and social media agencies
- Milkshake. Best link in bio tool for branding and customization.
- Beacons. Best link in bio tool for influencer monetization.
Other platforms to consider
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1. Linktree
Linktree is one of the most popular link in bio tools. It’s also one of the best free link in bio options for personal accounts and small businesses.
Linktree offers an intuitive platform that allows users to add multiple links on a customizable landing page. Its strength lies in its simplicity—whether you’re sharing links to social platforms, websites, or stores, Linktree helps direct traffic with ease. Key features like basic analytics and integration with apps like PayPal and Shopify allow for a seamless user experience.
While Linktree is a great, user-friendly link in bio tool, it does lack some advanced features found on other platforms. Some link in bio tools offer more in-depth analytics and enhanced eCommerce capabilities like product tagging, which can be valuable for those looking to optimize performance and track conversions more closely.
Best for
Linktree is best for creators, influencers, and small businesses who need a straightforward way to organize multiple links in one spot. It's perfect for those who want a user-friendly, visually customizable solution without needing the extensive analytics or social media management capabilities of more advanced tools.
Key Features
- Customizable landing pages with various link options.
- Integration with platforms like Shopify, PayPal, and YouTube.
- Basic analytics to track clicks and engagement.
Pros
- Simple setup with a user-friendly interface.
- Free version available with key features.
- Multiple app integrations for easy functionality.
Cons
- Free plan only includes limited analytics.
- Fewer design customization options compared to premium tools.
- Limited eCommerce features like product tagging.
Customers say
“Great for social media! Very colorful and inviting!” Capterra
“Simple to utilize: Linktree is extremely easy to understand and simple to set up.” Capterra
Cost
Free for personal pages, $5/month for Starter, $9/month for Pro, and $24/month for Premium.
2. Sked Social
Sked Link is part of your Sked Social plan and offers a highly customizable, user-friendly link in bio solution for Instagram and TikTok.
Want buttons? Done. A gallery of your Instagram posts? Easy. Plus, you can tweak everything—fonts, colors, text—to perfectly fit your brand’s look and feel. It’s a breeze to swap out links and adjust your page as your content evolves. Plus, Sked Link integrates with tracking tools like Facebook Pixel and Google Analytics, allowing you to monitor traffic and user interactions.
For deeper insights, Sked’s social media analytics feature gives you a comprehensive view of how your content is performing across multiple platforms, helping you refine your strategy and maximize engagement. It’s the perfect tool for brands that want to stay ahead in social media marketing.
Best for
Sked Social is the perfect fit for larger brands, enterprises, and social media agencies seeking an all-in-one platform. It’s designed to manage large-scale campaigns across Instagram and TikTok, providing detailed analytics and highly customizable link in bio functionality.
Key features
- Branded pages: Fully customizable link in bio pages to match your brand.
- Integrated analytics: Track clicks, conversions, and engagement.
- Shoppable links: Turn Instagram posts into shoppable galleries.
- Custom domain: Use your own domain for a seamless branded experience.
- All-in-one platform: Combines scheduling, analytics, and social media management.
Pros
- Customizable and branded link pages with a range of colors and styles.
- Seamless Instagram and TikTok integration.
- Loads up to 3X faster than other link in bio tools for mobile users, ensuring optimal engagement.
- Advanced tracking with Facebook Pixel and Google Analytics.
Cons
- Could be expensive for small businesses.
- Learning curve for all-in-one tools.
Customers say
“I literally could not do my jobs without Sked. I run multiple nonprofit social media accounts and the ability to have them all under one roof is a game changer. I love the link in bio feature, as well. It helps me ensure I never forget to add a link while posting.” Capterra
“Intuitive, easy to use, easy to teach to my team, clients love the organization” Capterre
Cost
Sked Social’s all-in-one platform starts at US$59/month for unlimited users, or level up to US$199/month for larger teams and agencies.
3. Milkshake
Milkshake is easily one of the most customizable link in bio apps available. That’s because, instead of a link in bio page, Milkshake lets you make a free full link in bio website.
Using Milkshake, you can create a link in bio website on your phone in a matter of minutes. The app uses cards to build your site, with each card functioning as a different page. This gives your link in bio site a similar look and feel to Instagram Stories, with the ability to swipe through card by card.
Each card can be customized to suit your brand look and feel and can be personalized with text, images, GIFs, videos, blog posts, podcast episodes, contact details and links.
Best for
Milkshake is ideal for influencers, content creators, and small businesses looking for a quick, mobile-friendly way to build a personal website or link in bio page. With its Instagram-style cards, it's perfect for showcasing content without needing complex web development skills.
Key Features
- Instagram-style card format: Use visually engaging cards to display content.
- Free and easy to use: No design skills needed to create a professional-looking page.
- Simple mobile site builder: Create websites directly from your phone.
Pros
- Free and easy-to-use mobile website builder
- Visually appealing, Instagram-style card format
- Ideal for influencers and small businesses
Cons
- Limited customization options compared to competitors
- Milkshake branding requires a paid plan to remove
- Best suited for simple sites, not complex eCommerce
Customers say
“It's pretty awesome, the ease of use and functionality is so fun but I would love to have a few more features added even if to the paid subscription.” Rose, Google Play Store
“Easy to use and perfect for small creators!” Simone, Google Play Store
Cost
Milkshake is free to use, but your content will feature Milkshake branding which can be removed for a fee of $2.99/month.
4. Beacons
Beacons is a powerful link in bio tool that allows creators, influencers, and brands to create mini websites within their Instagram bio. It features customizable templates and eCommerce integration, making it easy to sell products and engage followers. Learn more at
Beacons shines with its eCommerce capabilities, enabling users to sell digital products directly through their bio link. Its customizable design options and the ability to request shoutouts or schedule appointments give creators multiple ways to monetize their platforms.
While Beacons focuses on product sales and follower engagement, other platforms offer stronger tools for multi-platform scheduling, content management, and analytics, better for businesses or creators managing multiple social media accounts and campaigns.
Best for
Beacons is best for individual creators, influencers, and entrepreneurs who want to monetize their Instagram profiles by selling digital products, offering personalized services, or engaging directly with followers through custom landing pages.
Key features
- Integrated eCommerce: Set up a store with seamless checkout for selling digital products.
- Media embedding: Showcase videos, music, and other media directly on your page.
- Customizable design: Flexible templates and content blocks for personalized branding.
Pros
- Built in payments, with no need for external transactions.
- Easy product sales, selling products directly from your bio.
- Super customizable with videos, music, and other media directly on your page.
Cons
- Basic analytics available only on the free plan.
- Best for creators and influencers, not broader business needs.
- Extensive customization options may be overwhelming for beginners.
Customers say
“The beauty of Beacon is that it's automated and works in the background to block invalid traffic without any input from our team. We simply let it do its magic!” Capterra
“There are limited templates that you can use. It would be nice to have more pre-designed template for the users to choose.” Capterra
Cost
Beacons offers a free plan with Pro plans starting at $10/month.
5. Later
Later’s link in bio page builder is similar to Sked Link, with customizable branding, multiple links, and the option of turning your Instagram feed into a clickable, mobile-friendly landing page.
Linkin.bio allows users to create a customizable page with multiple links, banners, buttons, and clickable Instagram posts. With the Linked Social Posts block, visitors can view a mirror image of your Instagram feed with clickable links on each post, making it a great option for eCommerce businesses to link directly to products.
Linkin.bio is fully integrated with Later’s social media management features, making it a convenient option for those already using the platform, but its design and customization options are somewhat restricted. The link in bio tool is free, but upgrading to a paid plan is necessary to remove Later’s branding.
Best for
Later’s Linkin.bio is best for social media users and businesses looking for a free tool to streamline links from Instagram and TikTok. It's particularly useful for eCommerce businesses and influencers who want to drive traffic and sales by linking to multiple destinations through the link in bio page.
Key features
- Clickable Instagram posts: Link directly from your posts to products or content.
- Analytics and Reporting: Later offers insights on social media performance, tracking engagement rates, follower growth, and link clicks
- Auto-publishing: Users can schedule and auto-publish their social media posts, including those with link in bio updates
Pros
- Easy to manage and user-friendly.
- Ideal for eCommerce businesses with shoppable links.
- Mailchimp integration to further connect with your audience.
Cons
- Limited customization and design options
- Branding removal requires a paid plan
- Primarily Instagram focused with less functionality for other platforms.
Customers say
“I love the ease of use, the calendar feature, the option to copy a post to another channel, the option to filter through unused photos, analytics and the option to see all posts our company has been tagged in.” G2
“I prefer a bit more help on the content but I'm not sure if that's us not using the platform to its full extent or not. It's great for the price, though.” Neil, G2
Cost
Linkinbio is available for free with a small banner at the bottom. Paid Later plans start at $25/month.
6. Shorby
Shorby offers two main tools for marketing teams: a custom URL creator and a link in bio page builder designed for Instagram bios.
Shorby is great for creating personalized, dynamic micro-landing pages with features like countdown timers and custom buttons to drive engagement. Its dynamic content feeds and ad-tracking pixels ensure users stay updated and can retarget visitors, making it a strong tool for audience interaction through a single bio link.
While Shorby offers dynamic feeds and engagement tools, platforms like Sked outshine Shorby with multi-platform scheduling, more comprehensive analytics, and content management features.
Best for
Shorby is a great link in bio tool for content creators, influencers, and small businesses who want to showcase their latest updates, boost engagement, and streamline communication.
Key features
- Customizable landing pages: Create micro-landing pages tailored to your brand.
- Dynamic content feeds: Automatically display your latest updates.
- Engagement tools: Features like countdown timers and custom buttons boost interaction.
Pros
- User-friendly and straightforward to set up.
- Pro pricing tier provides dynamic feeds from YouTube, Etsy, Apple Podcasts, Shopify, WordPress, and any other RSS feed.
- Ad-tracking pixels to retarget visitors.
Cons
- No free plan and expensive for smaller businesses or individuals.
- No pre-made templates for quick page creation.
- Fewer customization options than other tools.
Customers say
“I love the way Shorby allows you to create what is, in effect, a mini-website that is simple to build and shows the best of your products. Everything also loads quickly, is simple to use and can be adapted to match your brand colours.” G2
“Decent tool but there are downsides. The ”layout is not customizable and some of our users don't like the link.” G2
Cost
Shorby’s paid plans start at $15/month, up to $99/month for an agency plan.
7. Lnk.bio
Lnk.bio offers the same functionality as other free link in bio tools. It’s easy to use, you can add unlimited links to your landing page, and it gives your bio link page a sleek, appealing design.
Lnk.Bio allows users to consolidate links in a user-friendly, customizable landing page. It supports unlimited links, social media integration, and advanced customization options. It's particularly strong in providing a clean, no-fuss interface for sharing content across platforms.
While Lnk.Bio is easy to use for organizing multiple links and accounts, all-in-one platforms like Sked provides superior scheduling and content automation across multiple platforms, offering a more comprehensive solution for users managing both links and social media content.
Best for
Lnk.Bio is ideal for individual creators and influencers who want to showcase their social media presence and multiple links in an organized, visually appealing way.
Key features
- Link scheduling: Set links to go live at specific times.
- Donation features: Add a ‘buy me a coffee’ widget to your page.
- Pixel tracking: Retarget visitors with integrated tracking.
Pros
- Very affordable even with a paid plan.
- Web-based, no need to install any software.
- Unlimited links
Cons
- Less intuitive and user-friendly design than other platforms.
- Advanced tracking features are not available on lower-tier plans.
- Heavily Instagram focused, not optimized for other platforms.
Customers say
“Top link in bio service. The one-time payment is best solution to avoid recurring fees. Love the icons and customer service.” Trustpilot
“The dashboard to manage the links is not easy to use. We had to struggle in beginning to figure out how to add links and content for landing page.” G2
Cost
Lnk.Bio offers a free plan with basic features. Upgrade to the monthly package at $0.99/month for additional perks like link scheduling and password-protected links
8. Campsite.bio
Campsite.bio is a user-friendly link in bio tool ideal for creators and businesses looking to showcase content with unlimited links, customizable design options, and media embedding. Its clean layout and analytics features help optimize audience engagement.
Campsite.bio excels in providing customizable landing pages, including options to add photos, social media buttons, and external links. Its built-in analytics allow creators to monitor engagement and optimize their link strategy, all from a simple, user-friendly platform.
While its free plan is quite generous, with plenty of customization options, more advanced features like Google Analytics integration and custom domains require a paid plan. Other platforms like Sked outperform in content scheduling and automation, better for users who need to manage social media content alongside link organization.
Best for
Campsite.bio is ideal for Individual creators, influencers, and small businesses looking for a free, professional yet easy-to-use link in bio solution.
Key features
- Customizable landing pages with photos and unlimited links
- Social media integration buttons
- Media embedding for more engaging, dynamic content.
Pros
- Easy setup and customization for link organization
- Visual media support to enhance page design
- Basic analytics available on all plans
Cons
- Advanced features limited to paid plans
- Primarily focused on link management, not full content management
- No built-in scheduling tools for content.
Cost
Campsite.bio offers a free plan, a Pro plan at $7/month, and Pro+ at $24/month.
9. Link in Profile
Ever wished you could send your followers to a link from a specific Instagram photo? Link in Profile meets that need.
This tool is a little different than the others. Rather than setting up a landing page using your own links and text, Link in Profile pulls content from your own Instagram grid.
You can then add a link to that specific photo that will take users to that linked content.
Let’s say you just posted a photo of one of your new products to your Instagram account. Link in Profile pulls that image in and allows you to add a link directly to the page to buy that product.
In your photo caption, you can instruct followers to visit the link in your bio to purchase. When they click your custom link, they’ll see your Instagram photos and then click the one they’re interested in. Then they’re taken directly to the linked content.
You’ll either need to link your photos through the Link in Profile dashboard or you can paste a link in the caption of your posts.
Best for
Users looking for a simplified linking direct from Instagram posts, rather than an all-in-one tool.
Key features
- Pulls content directly from your Instagram grid
- Adds links to individual Instagram photos
Pros
- Seamless integration with Instagram posts
- Direct linking for a better user experience
Cons
- Only focused on Instagram, not broader content management.
- No landing page customization options.
- Requires manual link management via dashboard
Cost
User plans start at $9.99/month.
Conclusion
The fact that platforms like TikTok and Instagram only let you add one link to your bio is a major pain point for social media marketers.
Luckily, link in bio tools provide a simple workaround, allowing you to drive traffic from your social media profiles to multiple platforms. With these tools, you can enhance Instagram and TikTok engagement and conversion, bringing users directly to the content that matters most.
For brands and agencies looking for an all-in-one solution, Sked Link offers a powerful link in bio tool, seamlessly integrated with analytics, customizable pages, and social media management, making it the perfect option for maximizing your social media strategy.
Frequently asked questions
What is a link in bio tool?
A link in bio tool is a single landing page with multiple links, a central hub directing followers from your social media profile to websites, products, services, or other content from one convenient link.
What are the best free link in bio apps?
Some of the best free link in bio tools are Linktree, which offers basic analytics and unlimited links at no cost, and Campsite, which provides a good range of customization for free users. Both are ideal for users needing simple link organization without paying for extra features.
What are the best paid link in bio apps?
For paid options, Sked Link leads with customizable pages, integrated analytics, and seamless social media integration, making it perfect for brands and agencies. It's perfect for brands managing multi-platform campaigns with its seamless integration and scheduling capabilities. Beacons is another strong contender, particularly for creators monetizing their social presence through eCommerce, with built-in payment features and media embedding. Both options provide advanced tools that go beyond basic link management, making them ideal for serious marketers.