Customer story
Lizzy Pepper Marketing
Seven years on Sked and counting: how Lizzy Pepper Marketing stays a month ahead of 6–8 tourism and events clients with ADHD-friendly workflows and strategic planning baked in.
- 21 yearsof marketing experiencefounder background
- 6–8client accounts concurrentlytourism + events
Meet Lizzy Pepper
Lizzy Pepper brings 21 years of marketing experience to her boutique agency, with a Bachelor of Commerce from RMIT Melbourne. Her business centres on strategic marketing for small businesses, with 90–95% of her work focused on social media management for tourism and event clients: resorts, tour operators, local businesses, and an arts events calendar.
Like many marketing professionals who graduated before social media existed, Lizzy initially found the medium intimidating, until she discovered how much she loved the strategic, project-based nature of social media management.
The challenge: six clients, six calendars, one ADHD brain
Before adopting Sked Social seven years ago, Lizzy's workflow was a patchwork of basic tools and manual tasks that made it difficult to stay organised or plan ahead. As someone recently diagnosed with ADHD inattentive type, Lizzy discovered that social media management suits her brain perfectly, but only with the right organisational systems in place.
Managing 6–8 client accounts across the tourism sector means juggling diverse content needs, from regional tourism promotion to resort marketing and local business engagement. Each client requires consistent posting, strategic planning, and regular performance analysis.
Without proper tools, the work became overwhelming rather than energising. The challenge wasn't just about scheduling posts; it was about creating a sustainable workflow that allowed for strategic thinking while managing multiple accounts efficiently.
I haven't been tempted to go with any other provider in seven years. I've tested a handful (Later, Planoly, Meta's in-app scheduler) but none match Sked's functionality.– Lizzy Pepper, Lizzy Pepper Marketing
How Sked became her strategic partner
Seven years ago, a colleague recommended Sked Social, and Lizzy has never looked back. The platform structures her week (client-by-client planning sessions, content batching, and scheduled performance reviews) which fits the way she does her best work.
Lizzy's favourite Sked features
Month-ahead planning
Every client a month ahead. Strategic planning time stays protected because nothing is on fire.
Client-by-client calendars
Each tourism brand has its own workspace. No context-switching mid-plan.
Strategic reporting
Performance analysis built in, drives the next month's plan, not the next week's scramble.
Results: strategic excellence through organisation
A month ahead. Every client. Seven years running.
Explore Lizzy Pepper Marketing's project-managed marketing work at lizzypepper.com.
Let everyone post. Keep every post on-brand.
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