Lizzy Pepper brings 21 years of marketing experience to her boutique agency, with a Bachelor of Commerce from RMIT Melbourne. Her business centers on strategic marketing for small businesses, with 90-95% of her work focused on social media management for tourism and event clients including resorts, tour operators, local businesses and an arts event.
But like many marketing professionals who graduated before social media existed, Lizzy initially found the medium intimidating—until she discovered how much she loved the strategic, project-based nature of social media management.
Before adopting Sked Social seven years ago, Lizzy’s workflow was a patchwork of basic tools and manual tasks that made it difficult to stay organized or plan ahead.
As someone recently diagnosed with ADHD inattentive type, Lizzy discovered that social media management suits her brain perfectly—but only with the right organizational systems in place.
Managing 6-8 client accounts across the tourism sector means juggling diverse content needs, from regional tourism promotion to resort marketing and local business engagement. Each client requires consistent posting, strategic planning, and regular performance analysis.
Without proper tools, the work became overwhelming rather than energizing.
The challenge wasn't just about scheduling posts—it was about creating a sustainable workflow that allowed for strategic thinking while managing multiple accounts efficiently.
The result? Less strategic thinking, more manual work, and missed opportunities for data-driven optimization.
Seven years ago, a colleague recommended Sked Social, and Lizzy has never looked back.
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Since adopting Sked Social, Lizzy has transformed her agency operations:
"I haven't been tempted to go with any other provider in seven years. I’ve tested a handful (Later, Planoly, Meta’s in-app scheduler) but none match Sked’s functionality. Sked helps me stay organized and deliver consistently for my clients, which is exactly what I need to run my business effectively."
— Lizzy Pepper
To learn more about Lizzy Pepper Marketing's project managed marketing opportunities, visit http://lizzypepper.com/
