4 Creators making B2B feel human again
If your feed feels stale, follow these legends. They’re bringing personality, clarity, and vibes back to business.
1. Dave Gerhardt – @davegerhardt
Founder, Exit Five
Dave has been making B2B marketing feel like a group chat for years. His posts are full of practical marketing takes, founder stories, and no-BS lessons from running a thriving community.
🎯 Why he works:
- Makes marketing feel approachable and fun
- Pulls examples from real campaigns and founders
- Community-first content that builds loyalty
💡 What you can steal: Speak in plain English. B2B doesn’t need jargon to sound smart.
2. Amanda Natividad – @amandanat
VP of Marketing, SparkToro
Amanda makes B2B marketing feel personal, insightful, and actually enjoyable. Her content blends audience research, marketing strategy, and sharp writing in a way that sticks.
🎯 Why she works:
- Turns complex marketing insights into relatable stories
- Balances authority with a friendly, human tone
- Shares practical tips that work across industries
💡 What you can steal: Make your expertise approachable—teach like you’re talking to a friend, not a conference room.
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Comienza GRATIS3. Chris Walker – @chriswalker171
Founder, Refine Labs
Chris is known for disrupting the way B2B companies think about demand generation. His posts feel more like thought-provoking conversations than lectures.
🎯 Why he works:
- Cuts through traditional marketing playbooks
- Uses lived experience from working with high-growth companies
- Talks directly to marketers, not “personas”
💡 What you can steal: Challenge industry norms. Fresh thinking attracts attention.
4. Katelyn Bourgoin – @katebour
CEO, Customer Camp
Katelyn is the “Customer Whisperer” of B2B. She blends storytelling, psychology, and marketing insights to help brands deeply understand their customers.
🎯 Why she works:
- Tells stories that stick in your brain
- Makes market research feel exciting (yes, really)
- Uses humor and pop culture to teach strategy
💡 What you can steal: Use stories and analogies to make your content unforgettable.
These creators aren’t building brands—they are brands.
They prove that B2B content can be strategic, helpful, and human—all at once.
If your brand voice feels stuck in 2014, start studying these four. They’re not just ahead of the curve—they are the curve.
