We’re going on tour. You can stay at your desk.
Social workshops worth saving Thursdays for. Plus, your first look at Clique, a heavy metal prawn and a reporting reality check with Aaron from Sticki.
October 7, 2026
WE’RE GOING ON TOUR. YOU CAN STAY AT YOUR DESK.
Different platforms. Different guests. Every Thursday from October 22.
We’re getting people who know their corner of the internet into a room and asking them how they actually do it.
ON THE LINEUP
Renee Shaw kicks things off.
Claire Fastuca brings the crazy, silly, fun TikTok ideas.
Erica Mallett takes on YouTube.
Sophia Chowdhury gets into Instagram.
Bring your questions. Especially the ones you feel like you should already know the answer to.
SAVE THE THURSDAYS
October 22 / October 29 / November 5 / November 12
FIRST STOP: RENEE SHAW — OCTOBER 22
Bookings for our first workshop are open.
Booking links for the rest of the lineup are coming soon.
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CLIQUE: A TV SHOW BUILT FOR SOCIAL.
12 episodes. Made for Instagram and TikTok.
Created by Alex Horton, Clique blends real life with scripted stories. The cast play heightened versions of themselves, so you might recognise the person without knowing where reality ends and the script begins.
Alex leads the cast alongside Renee Shaw, Tahnee Cook, Will McLennan, Kriti Gupta, Miguel Martin and #seen’s own Lach Bradford. Plus plenty of familiar faces along the way.
Coming before the end of the year. Consider this your first look.
It’s Sked’s first step into supporting a scripted series built for social, and we’re excited to back it.
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THE RECEIPTS
Three things from the internet we haven’t stopped thinking about.
01. SOMEONE APPROVED A HEAVY METAL PRAWN.
Skull Island Prawns and Perth agency Bonfire made a film starring a guitar-shredding prawn, complete with an original metal track. Premium seafood advertising has apparently entered its headbanging era.
What we saw: “Wild-caught” became a whole personality. You can imagine the sensible version of this campaign. Thankfully, someone backed the prawn.
Why it matters: Before borrowing another trend, look at the words your brand already uses. There might be a much stranger, more memorable idea hiding in one.
02. DIDI FOUND A USE FOR YOUR TEAM LOSING.
DiDi’s Sore Loser Saver, created by Sunday Gravy, rewarded AFL fans for staying at the game, with rides getting cheaper the longer they stuck around. Kevin Sheedy fronted the campaign, telling supporters to watch their team lose like a champion.
What we saw: A sponsor found something fans actually do—leave when the score gets ugly—and built an idea around it.
Why it matters: “We’re proud to partner with…” rarely gives people much to talk about. Knowing their habits, frustrations and petty little rituals gives you somewhere better to start.
03. PEOPLE ARE ALREADY NOSTALGIC FOR 2020.
Vogue Business’s September TikTok trend report flagged Gen Alpha’s fascination with 2020: face masks, lockdown dance challenges and push-pop toys. Apparently six years is now enough time for something to become an era. I would like a minute to process this.
What we saw: Nostalgia doesn’t need to mean the ’90s or a disposable camera. A younger audience can have an entirely different archive of things they miss.
Why it matters: Before making another retro graphic, ask whose memories you’re borrowing. What feels nostalgic to your team might mean absolutely nothing to the people you’re trying to reach.
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CLOSE FRIENDS: AARON MUDFORD
Coffee: Small, strong latte.
Death row meal: Mum’s lasagna. His school mates used to come over for it.
Movie: Before Sunrise.
On repeat: Michelle by The Beatles.
Pet peeve: His own road rage. Immediately followed by wondering why he cared.
IS ANYONE DOING ANYTHING WITH THAT REPORT?
Aaron Mudford from Sticki raised something in our latest podcast that will sound familiar to anyone who’s spent half a day putting numbers into slides.
The weekly report. The monthly report. The report for the meeting about the report.
There’s a point where keeping everyone informed can become a job of its own.
Aaron’s question is simple: what are we actually doing with this information?
He’s big on data, testing and understanding what’s working. But he also sees time disappearing into reports that keep arriving on schedule without producing a useful decision.
That’s the bit worth taking into your next meeting.
What did the last report help us change?
We also get into backing your ideas, why a strategy needs to fit the business, and why you should keep testing when things are going well.
LISTEN TO AARON ON THE #SEEN PODCAST →
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SEEN OUT
Melbourne, coffee’s on us this morning. We’re back at Niccolo in Cremorne with Sticki. Coffee, pastries and people who understand why your screen time is like that.
COME JOIN US →.
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THAT’S #SEEN.
A workshop tour, a TV show and a heavy metal prawn.
Quite a fortnight.
See you in two weeks,
Lach
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