#seen newsletter
One specific thing worth doing, every week.
The #seen newsletter pulls the sharpest, most usable lessons out of every podcast conversation: named operators, real numbers, tactics you can run on a Monday. Read past issues below.
- Issue #5·August 11, 2026
The high school dropout who built a design agency around Claude Code
Refract's Angus McGlynn on the Intercom moment hitting every design agency, and why his team retired its own project managers.
Read it - Issue #4·July 29, 2026
Stop judging your content after one post.
Elle Kress on the six-month rule she won't budge on, why AI should never be your source of truth, and the one-page trick behind every good founder story.
Read it - Issue #3·July 15, 2026
You don't build a business. The business builds you.
Kim James shares why content series beat random posts, how data grew an account from 42 to 1,600 followers, and why business changes you.
Read it - Issue #2·July 2, 2026
Polish the posts. Rough up the comments. Not the other way around.
Angus Clarke argues the social teams winning right now aren't posting more or polishing harder. They're deliberate about what earns the craft (the posts) and what gets to stay honest and rough (the comments).
Read it - Issue #1·June 18, 2026
What 30 episodes of #seen taught us about modern marketing
Across 30 episodes of the #seen podcast, no one credited “stay consistent” or “stay authentic.” The people who built something that worked were aggressively specific. Five of the sharpest lessons, plus a link to all 30.
Read it
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