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Create

Ideas & PlanningCapture ideas, organise by pillar, move winners to the calendar.Media LibraryCentral asset library with Canva, Drive, Dropbox & Frontify.Video EditorTimeline video editor inside the scheduler. Trim, caption, schedule.

Publish

Scheduling & PublishingCross-channel auto-publishing, including IG Stories with link stickers.Approvals & CollabInternal + external workflows, no-login client review portals.Link-In-BioSked Link, a customisable on-brand bio page with Pixel support.

Engage & Measure

Inbox & CommunityUnified inbox for DMs, comments and mentions on every channel.Analytics & ReportingMulti-channel dashboards, Custom Reports, PDF + Excel export.Social ListeningBrand, competitor and keyword monitoring with editable summaries.

AI & agents

AI toolsCaption drafts, replies, summaries, and editable suggestions.Sked MCPConnect your AI agent to Sked and let it work in your workspace.

Built for your shape of team

Sked bends to how you work.

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For AgenciesMulti-client workflow, external approvals, unlimited-reviewer links, per-client analytics.For EnterpriseSSO, custom workflows, compliance, dedicated CSM, sized to your team on Custom.For Multi-location BrandsGoogle Business Profile bundles, location-scoped permissions, scaled reporting.For Restaurant GroupsFranchise-friendly scheduling, roll-ups, reputation across sites.For HealthcareApprovals-first workflow for regulated teams with content controls.

The Sked difference

See how Sked compares.

Why teams switch →

Why Sked Social?The core pitch: connected workspace, predictable plans, human support.Sked vs HootsuitePredictable plan pricing with modern UX, full feature set from Grow.Sked vs BufferDeeper approvals, analytics and team workflows than Buffer's lightweight scheduler.Sked vs Sprout Social~3× cheaper with comparable workflow depth for mid-market.Sked vs LaterDeeper approvals, analytics & team workflows than Later.Sked vs AgorapulseSame workflow breadth at a predictable plan price as you scale.

Ideas in, insight out

Get better at social.

Browse the hub →

BlogStrategy, tactics and teardowns from the Sked team and the social teams we work with.IntegrationsEvery channel Sked publishes to, plus the tools your stack already runs on.Customer StoriesHow agencies, franchises and in-house teams actually run Sked.Knowledge HubGuides, playbooks and templates for social teams, first idea to final report.Quick tourShort product walkthrough for evaluators: the product in 5 minutes.NewsletterMonthly social strategy + platform-update digest.

Sylvia Ogweng

Sylvia Ogweng

Sylvia writes about brands with something to prove. Burberry's rebrand, Airbnb on Instagram, and the campaigns worth taking apart to see how they worked.

5 posts

LinkedIn Website

Colored markers scattered on and floating above a small black stool

Brand Awareness and Loyalty·June 13, 2025

The Ultimate Guide To Choosing and Using Social Media Channels

Drowning in platforms, chasing trends, and still not seeing results? Here’s how to make sure you show up where it matters most.

Models on a runway wearing Burberry trench coats, striped shirts and check-patterned outfits

Brand Awareness and Loyalty

Social Media Strategy: Rebranding Heritage At Burberry

A hand holds a phone photographing a cozy autumn flat lay with coffee and pine cones

Followers and Engagement

How to Save Instagram Photos on PC or Mac

A blackboard planning grid with chalk labels like Social and orange sticky notes with dates

Followers and Engagement

The 8 Best Social Media Campaigns of the Year

A person in a wetsuit sits on the sand facing the ocean beside an upright surfboard

Brand Awareness and Loyalty

How Airbnb’s 'Experiences' Took Over Instagram

Let everyone post. Keep every post on-brand.

Schedule, publish, listen and report in one place, with login-free approvals for every stakeholder and client. Try Sked free for 14 days, no credit card required.

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