Spotlight: Alexa Heinrich on Accessibility in Social Media
As social media becomes increasingly visual, accessibility advocate Alexa Heinrich explains why marketers and content creators need to lift their game.
The Sked Social blog
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Interview: How blind users experience Instagram
Ever wondered how a blind person uses Instagram? Two blind social media users share their experiences to demonstrate the importance of digital accessibility.
How to create accessible posts on Instagram
If you want your Instagram posts to be as accessible as possible, and you should, there are a few tasks to add to your content and social media processes.
3 reasons why captions for Stories, Reels and IGTV are a must
Accessibility isn’t just about catering for the deaf or blind. There are many other reasons why people may rely on video captions, subtitles and transcripts.
9 Visual Marketing Trends To Watch Out For
Visual marketing is evolving at a rapid pace. The emergence of TikTok, Reels, YouTube Shorts, and the growing accessibility of virtual reality means there's more than ever to know about visual marketing - read more to get up to date on what's happening.
Visual Marketing: The complete guide for visual marketers
If you're a social media marketer, or your target audience 'eats with their eyes' before they buy - then you're a visual marketer. Here's what that means...
Gain real Instagram followers (without paying or cheating)
You want your following to be filled with real people excited about you and your business - not soulless bots generating fake interest. Here's how you can get real, authentic followers that will generate real ROI.
Using Instagram Reels to Build "Know, Like, and Trust" in 2026
Not sure why your Instagram Reels aren’t getting results? These examples demonstrate the three qualities your content marketing needs to drive business.
30 Unbeatable Instagram Marketing Strategies
Ready to stand out from the pack and cut through on Instagram? We’ve curated 30 top-notch Instagram marketing tips to help boost your visibility, expand your reach, and deliver tangible ROI from Instagram for your business.
Instagram analytics guide - Updated
To get the most out of your social media, you've got to be keyed into the data. In this complete and exhaustive guide, we dive into Instagram analytics - where you can find them, what you can learn, and how to take next steps.
An Expert-backed In-depth Look at Instagram Engagement
We partnered with SocialInsider to analyse a total of 62,895 business profiles, over 100,000 posts, to discover which posts work best for your brand or business.
Spotlight: Alisha Marfatia on Instagram Reels that Work
Instagram Reels quickly established itself as a vital tool for video marketers. Alisha Marfatia of The Social Impact explains how to make Reels work for you.
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