Instagram Lead Generation Strategies for 2026
All your followers are potential prospects - here are winning campaign ideas that turn your Instagram feed into a sales machine!
How to Build Clientele on Instagram: Proven Strategies for 2025
Learn how to optimize your profile, create engaging content, and use the latest Instagram features to grow your business with expert social media marketing tips.
13 Tips for Making Creative & Engaging Reels on Instagram
Want to avoid getting lost in the endless scroll of the Reels feed? Here's what you need to do to stand out on screen.
How to Link Instagram and TikTok for HUGE Reach
Looking to get more reach from your shortform video content? Then link your TikTok and Instagram for maximum results.
How to Create TikTok Video Memes with CapCut Templates
Memes are the lifeblood of TikTok, constantly evolving and capturing the internet’s attention. Want to get in on the fun? Here's how you can create them using CapCut.
How to Structure Your Social Media Marketing Packages
Give yourself and your clients the best bang for buck…
Cross-platform messaging between Instagram and Facebook
How to stay on message, everywhere there are messages…
How to Pitch Social Media Management to New Clients
Make the pitch, get a strike.
How to Target Competitor Audiences on Social Media
Their followers? More like your future followers.
How to Find Social Media Clients: 8 Tips for Agencies
Eventually, there comes a time when business owners realize they don’t have the time or resources to run their social media effectively.
How to Make a Social Media Questionnaire for New Clients
New client? Here are the questions you need to ask.
6 Instagram Poll Ideas to Boost Engagement & Reach
Get 'em voting, keep 'em engaged.
Instagram Rules for Business: Everything You Need To Know
Instagram isn't just about posting nice visuals - to get the most out of the platform, you need to follow these 9 important rules...
LinkedIn Image Size Guide: Best Image, Post & Video Sizes
Measure twice, post once.
How to Create a Social Media Agreement for Clients
Agree to agree on what is agreed upon.
How to Manage Multiple Social Media Accounts for Clients
Getting your clients ready doesn't have to be a headache...
The Ultimate Guide to Google Analytics Instagram Tracking
The is the most comprehensive guide to tracking Instagram traffic with Google Analytics. Learn how to set up Google Analytics Instagram tracking easily.
How to Repost an Instagram Post or Story
Learn how to regram to promote branded and user-generated content while boosting engagement.
Google My Business for Agencies: Everything You Need To Know
Here's how you can operate your client's Google My Business profile without having to go through a clunky transferral process.
How the Instagram Algorithm for Stories Works
Want to know how to get your Stories in your followers' feeds? Here's what we know about the Instagram algorithm and how to make it work for you...
Understanding Your Reels Analytics To Create Better Reels
Understand your Reels, understand *very deep moment* yourself…
10 Winning Ideas for A Successful Instagram Giveaway
You gotta giveaway to get your way…
How to Create a Social Media Marketing Deck
Deck 'em with your awesome-ness…
20 Tactics to Get More Instagram Reel Views
We share 20 creative tactics to help you get more Instagram Reels views.
Best First Post on Instagram: How to Make a Stellar Impression
If you’ve just created your first Instagram account, congratulations! This is a huge milestone for your online business. Now that you’ve taken the leap into the world of Instagram, you need to create your first Instagram post.
How to Set Away Messages on a Facebook Business Page
Social media apps are constantly evolving to make our lives a little bit easier. Messaging apps, in particular, are great for social media marketing, giving customers instant replies, even when you need to take a break away from managing your business page.
How to Use Instagram Stories to Gain Followers
Stories can capture followers like crazy - here's how you can use your short-form videos on Instagram to boost your follower count.
How to Repost on Instagram Stories (Even If You're Not Tagged)
Not tagged? No problem. Repost away.
How to Use Instagram Story Quiz Stickers to Boost Engagement
Get stickier engagement with stickers.
Unique Instagram Highlight Cover Ideas (with Examples)
Showcase your business in short style!
How to Write The Perfect Instagram Bio (With Examples)
Instagram bio writing 101…
How to Use Instagram Countdown Stickers to Drive Sales
How ticking clocks make your Stories stickier…
How to Create Instagram Stories on Your Laptop or PC
Laptop stories are faster stories.
The Ultimate Guide to Hashtags for Instagram Stories
Here's how to get more out of your Instagram Stories with the right hashtags.
How to Send Voice Messages on Instagram
Make your voice count on Instagram. Literally.
13 Instagram Location Post Ideas (with Examples)
It's all about location, location, location.
The Complete Guide to Instagram for Jewelry Businesses
Running a jewelry business? Get your wares on Instagram.
How to Make a Social Media Calendar in Excel
Excel your content calendar…
ICYMI: Social Media News October 2023
The latest social media news and what it means for you and your clients.
How to Keep Your Instagram Safe, Secure and Protected
Take a proactive approach when it comes to the safety of your Instagram account.
How to Set Up Instagram Two-Factor Authentication
Say goodbye to sharing those backup codes. Learn how to set up 2FA on Instagram when multiple devices need access to the account.
ICYMI: Social Media News September 2023
The latest social media news and what it means for you and your clients.
ICYMI: Social Media News November 2023
The latest social media news and what it means for you and your clients.
ICYMI: Social Media News August 2023
The latest social media news and what it means for you and your clients.
ICYMI: Social Media News July 2023
The latest social media news and what it means for your brand and clients.
ICYMI: Social Media News June 2023
The latest social media news. What happened and what it means for your business and your clients.
8 Ways to Spice up Your Videos for Reels, TikToks and Shorts
Is your video content in a creative rut? Time to spice things up!
ICYMI: Social Media News May 2023
The latest social media news. What happened and what it means for your business and your clients.
ICYMI: Social Media News April 2023
The latest social media news. What happened and what it means for your business and your clients April 2023.
Canva Tips: Magic Editor, Eraser, and Custom Animations
Level up your social media graphics with Canva's new features - Create an Animation, Magic Edit and Magic Erase…
Your guide to the best ecommerce hashtags for Instagram
Starting a new ecommerce business or looking to utilize Instagram to drive traffic to your existing store? Love them or hate them, hashtags are an important part of your social media marketing strategy. Using the right Instagram hashtags can help you extend…
ICYMI: Social Media News March 2023
The latest social media news. What happened and what it means for your business and your clients March 2023.
How to Add Brand Colors to Text in Instagram Stories + Reels
Quick and easy workarounds to get your exact brand colours incorporated into your Instagram Stories and Reels.
ICYMI: Social Media News February 20, 2023
The latest social media news. What happened and what it means for your business and your clients.
6 Ways to Steal Your Competitors' Customers on Social Media
Steal yourself a slice of their pie…
The exhaustive guide to excellent Instagram campaigns
Want to show ROI for your Insta activities? This is how you can set and hit targets worthy of showing off.
ICYMI: Social Media News January 30, 2023
The latest social media news. What happened and what it means for your business and your clients January 30, 2023.
Creating High-Quality Videos for Reels, TikTok, and Shorts
Great quality, great results. We’re not looking for perfect, but we do want our social videos to be really good. For better quality videos sometimes it's the simple things…
ICYMI: Social Media News January 11, 2023
The latest social media news. What happened and what it means for your business and your clients - January 11, 2023.
How to Use the Instagram Collab Feature on Posts and Reels
How to work Reely well together…
Facebook Messenger Automation: A Small Business How-to Guide
Answered customers are happy customers…
How to Manage Your Instagram Inbox & DMs
Instagram Marketing is a powerful tool for building relationships, customer service, and even making sales. But as a business, the true marketing gold lies in your ability to talk to customers directly via your Instagram DMs.
How to Use Link Stickers to Drive More Sales for Your Business
Stickers = sticky sales…
How to Sell Social Media to Clients
Sell social, get money for your skills.
How to Carry Out a Competitor Social Media Audit
It's like spying with a spreadsheet.
How to Use The Instagram Story Editor Successfully
Edit Stories to perfection...
Should I Follow My Competitors on Instagram?
Know your enemy, then beat 'em.
How to Run a Social Media Competitor Audit (+ Free Template)
Know your enemy, beat your enemy.
How to Create Instagram Templates with Canva
Do a little bit of Canva, get a whole lot of Instagram templates.
How May June Creative Earned 120k in One Year of Freelancing
Our latest Sked Stars at May June Creative share their secrets for success!
Making clients' feeds delicious: A Bistrot Media Interview
An interview with Sked Star, Bistrot Media!
How to Scale Your Social Media Marketing Agency
Do more with what you have, and grow!
How a Content Library Can Improve Social Media Performance
Get a social content library, never run out of ideas again.
On a mission to free the thighs of the world: Budgy Smuggler
Saving the world, one pair of thighs at a time.
0 to 10K+ YouTube Subscribers: Laura Gomez’s Growth Story
How Laura Gomez takes 1000's of followers to their next level in social...in two languages!
The 5 Best Tools for Calculating Social Media ROI
5 of the best tools in 2023 to measure your social media ROI…
How to Measure Social Media ROI: The Complete Guide for 2025
Learn how to measure social media ROI with step-by-step frameworks, actionable metrics, and the latest analytics tools. Discover proven strategies to track, prove, and maximize your social media return on investment, plus how Sked Social’s features make it all effortless.
10 Key Metrics to Help Measure Your Brand’s Instagram ROI
Here's how you can measure your ROI on Instagram.
How To Design An Effective Social Media Content Workflow
Workflows are crucial for success - here's how to turn your friction-ridden flow into smooth sailing success.
How To Create A Social Media Policy For Franchisees
A social media policy is key to keeping your franchisees on-brand with every post.
How To Craft Social Media Voice Guidelines for A Franchise
Want your franchise to sound the same wherever it is? You need a strong brand voice - here's how to create one.
How to Improve Your CRM Strategy with Social Media
Here's how to improve your CRM with social media to provide unforgettable customer experiences…
21 Instagram Interaction Post Ideas to Boost Engagement Rates
Interacting followers = engaged followers.
The Ultimate Guide to Instagram for Nonprofits
How to use Instagram to increase your reach and maximize your impact…
The Ultimate Guide to Instagram for Franchises Businesses
Here's how you tie together a brand spread all over the country.
5 Tips to Improve Your Instagram When You Feel Stuck
What to do when nothing else seems to be working.
15 Brilliant Examples of Visual Storytelling on Instagram
Visual storytelling is a visual narrative that is told or displayed through the use of visual media.
Creating a dynamic social media video marketing strategy
Here's where and how you can pull off a dynamic social video marketing strategy.
7 Essential Tips for B2B Instagram Marketing
Here's how you can capture clients for your B2B brand on Instagram.
Building brand awareness on Instagram: An easy guide
How to build brand awareness on Instagram As a business, you want to make sure every marketing channel you’re investing in is delivering tangible results. While Instagram might seem an unlikely choice, this social media platform offers powerful opportunities to help…
Social media CRM strategy: Creating experiences with social
Making social part of your CRM makes for unmatchable customer experiences - here's how to make the two play nice.
8 quick ways to generate a professional Instagram bio
Not sure what to say in your professional Instagram bio? Then check through these 8 killer fomulas to find the one best suited for your brand.
8 Ways to Build Brand and Customer Loyalty on Instagram
Here are 8 simple and devastatingly effective ways you can keep your most valuable customers loyal.
Instagram vs TikTok vs Snapchat vs YouTube: Which Wins?
Not sure where you should be posting your amazing social video content? Here's how to choose the best channel for your brand.
8 sure-fire ways to find your target market on Instagram
Getting a bunch of followers that don't matter to your brand? Get proactive and find your ideal audience with these 8 tips!
Creating an Instagram visual strategy: An expert's guide
Your Instagram visual strategy is a roadmap to capture, convince and convert your ideal customers - here's how to create yours...
How to Get TikTok Followers in 2025
Since its launch in 2016, TikTok’s popularity has skyrocketed. With around 1 billion active users monthly, there’s no denying it’s the cool kid on the social media block. It’s a great platform to focus your marketing on, especially if your target audience…
Launching your new product on Instagram: A guide
Got something new and hot to show to the IG world? Here's how you can get your product, noticed, bought, and adored on feeds worldwide!
Make your ecommerce link-in-bio as reliable as a cash register
Instagram is home to thousands of your shoppers, so make it easy for them to buy from you! Here's how you can tweak your ecomm Insta bio for more sales.
Electronic word of mouth: How to get your brand shared online
Word of mouth is still the strongest form of recommendation for your products or services - here's how you can keep your brand at the tip of peoples' tongues in the digital world.
How your social media impacts your brand equity
How your prospects react to your brand can make or break your business - here's how to stay top of mind in the most positive way!
Using social media to influence purchase intent
Turning followers into sales isn't luck - it's science. Find out about the theories and workings of purchase intent, and see how it can make your posts push for more purchases!
How to create rich social media content
There’s a lot we can learn from media richness theory about how to craft rich social media posts. Here's how you can create social media posts that turn your followers into customers at scale.
Bounce Back from Black Hat Tactics that Strangle Success
Just taken over an account that's been using bots and paid follower strategies? Is your content not making it to your followers feeds? Here's how to recover from black hat strategies.
Top 20 visual marketing apps for social media managers
Visual marketing uses rich, eye-catching graphics, photography and illustrations to communicate your client’s key messages faster and more effectively with their target audience. These are the apps that can get you there.
7 of the best visual marketing campaigns of 2021 (so far)
Here are the best visual marketing campaigns of 2021 (so far) for you to take inspiration from or straight out steal.
7 ways to add Pinterest to your clients’ social strategy
Pinterest is a serious player in the social media space, boasting 478 million monthly users. Here are our top tips for getting your clients in front of that huge audience.
3 reasons why captions for Stories, Reels and IGTV are a must
Accessibility isn’t just about catering for the deaf or blind. There are many other reasons why people may rely on video captions, subtitles and transcripts.
9 Visual Marketing Trends To Watch Out For
Visual marketing is evolving at a rapid pace. The emergence of TikTok, Reels, YouTube Shorts, and the growing accessibility of virtual reality means there's more than ever to know about visual marketing - read more to get up to date on what's happening.
Visual Marketing: The complete guide for visual marketers
If you're a social media marketer, or your target audience 'eats with their eyes' before they buy - then you're a visual marketer. Here's what that means...
Gain real Instagram followers (without paying or cheating)
You want your following to be filled with real people excited about you and your business - not soulless bots generating fake interest. Here's how you can get real, authentic followers that will generate real ROI.
30 Unbeatable Instagram Marketing Strategies
Ready to stand out from the pack and cut through on Instagram? We’ve curated 30 top-notch Instagram marketing tips to help boost your visibility, expand your reach, and deliver tangible ROI from Instagram for your business.
Instagram analytics guide - Updated
To get the most out of your social media, you've got to be keyed into the data. In this complete and exhaustive guide, we dive into Instagram analytics - where you can find them, what you can learn, and how to take next steps.
GIPHY Guide: How to Create Instagram Stickers That Get Found
How to create custom GIF stickers and get them into Instagram's Giphy search for social media use. Plus some inspiration for designing brand GIFs.
Why Your Post’s Instagram Location Matters
Instagram location is a great (and easy) way to make sure you're being found by high-value followers - here's how to get the most from it.
Why You Should Join Twitter Chats as a Brand or Marketer
Twitter chats help you build relationships with people, learn new things, stay updated on trends, educate others about a topic and join a community. Learn how.
The Ultimate Guide to Instagram Story Ads
All things Instagram Story ads! How to get started with Instagram Story ads and 7 of our favorite tips and tricks.
How To Remove Yourself from Tagged Posts on Instagram
Hate getting tagged in random instagram posts? Here's how you can untag yourself from an Instagram post and keep your profile spam free!
Your Guide to Threads from Instagram
How to get started using Threads from Instagram, the camera first, Close Friends messaging app. Tips and tricks to get you going with the app.
IGTV: What, Why and How You Should be Using It
IGTV has made a slow start, but brands are catching on to the benefits of IGTV as a marketing tool and you should too!
What Are Link in Bio Tools and Why You Should Use Them
How you can post multiple links to your Instagram using a link in bio tool and how to use them successfully.
20 Creative Instagram Stories Examples From Top Brands
How big brands wield their Instagram stories, and how you can copy them.
Social Media Storytelling: 10 Examples of How to Do It Right
Wondering how to use storytelling on social media? Check out these 10 brands doing it absolutely right.
Instagram Nametag: What it is and How Brands Can Use it
Are you planning to add an Instagram nametag to your marketing collateral? Looking for information on how to create nametag for Instagram? Another day, another awesome new social media feature you need to know about. That's right: after hinting at it for…
12 Aesthetic Instagram Agency Accounts
How the best in the game put their proof in the pudding.
Why Micro-Influencers Are Taking Over Your Instagram Feed
How to find the smaller influencers that can have the BIGGEST impact.
10 Instagram Metrics to Track Performance
This post is all about the most important Instagram metrics and how to track Instagram performance.
A Guide to Instagram Tools for Social Media Managers
You’re eager to take your brand’s Instagram account to the next level. But, by now you’ve noticed that the functionality within the Instagram app itself can be somewhat limited. Sure, you can snap a photo, apply a filter, and write a caption,…
17 Creative Instagram Story Ideas to Engage Your Audience
Looking for inspiring Instagram story ideas? Look no further.
7 Instagram Trends You Should Know About in 2018
In the world of social media, it’s tough to keep up. It’s a somewhat fickle landscape, which means that as soon as you have one thing figured out, a new trend, feature or tool swoops in and has you starting from…
Instagram Slideshows: 9 Ways to Spice Up Your Feed
Are you looking for more information about Instagram slideshows? Want to know how to spice up your feed using slideshows in stories? When it was first released, Instagram offered a platform on which to post cool photos. Today, users have the option…
How to Use Instagram Story Highlights for Business
Instagram Story Highlights are a way of injecting life and longevity into your Stories. Story Highlights can equip businesses with the means to engage and convert their audience in new ways. The good news? Anyone can utilize the power of Instagram Story Highlights. They just…
Instagram Archive: How to Boost Your Instagram Strategy
Since its release in June 2017, the Instagram Archive feature has been a game-changer for keeping your profile fresh and relevant without sacrificing past content. A valuable resource for individuals and brands alike, Instagram Archive allows users to create an entirely private…
7 Clever Ways to Use Links in Your Instagram Bio
Are you wondering how to put links in your Instagram bio? Wondering how to make the most of the links in your Instagram bio? If Instagram users had just one issue, it would likely be this: you can only use clickable links…
How to Make Instagram Sponsored Posts Without Breaking Laws
Influencer marketing is an incredibly lucrative industry, and a powerful marketing move for brands. Businesses, especially those new to Instagram and marketing on social media, should consider running an Instagram sponsored post from time to time. Working with influencers gives…
The Ultimate List of Instagram Apps for Businesses
Marketing your business on Instagram takes much more than just Instagram - here are the other tools you'll need to find 'gram success.
This is How to Take Good Photos for Instagram in 2020
Are you wondering how to take good photos for Instagram? Wondering what makes so many Instagram photos look so amazingly great? This guide will show you exactly how to take Instagram photos and amaze your followers. How to Take Good Instagram Photos:
This is How to Get on the Instagram Explore Page
For brands on Instagram, discovering how to get on the Instagram Explore Page is like landing a Super Bowl commercial spot. Exposure and engagement on the page are hard to match. There is one key difference, though. While one 30-second Super Bowl…
Why You Shouldn't Cheat to Get Instagram Likes
In short: cheaters never prosper.
How to Post Multiple Photos on Instagram
Here is an informative guide on how to submit multiple photos in one post on Instagram. The article also includes the kind of images that do well on this platform.
How to add a link to Instagram Story
Instagram gives you only one way to post a link on their platform. This guide shows you how to drive the most traffic to that link, and how to set it up.
13 Instagram Bio Ideas To Make Your Brand Unforgettable
How do you create an Instagram bio that stands out? We’ve rounded up 26 examples of effective bios to get your creative juices flowing.
Generate Buzz & Engage Your Audience with Instagram Pools
Instagram's latest polling feature on stories allows brands to connect with their community and gain free, quick and invaluable insight into their personal preferences. If you're not using this feature, you're missing out!
6 Instagram Best Practices For Magazines [Analysis]
In this post I'm going to share with you the results of a small scale Instagram research. Me and my colleagues started this project at the beginning of the year. We turned to data to find out what are the rules that make successful Instagram posts. It was the biggest data…
How to Get Instagram Followers: A Marketing Guide for Brands
Instagram can be an incredibly powerful tool to elevate your brand and engage your audience. That is, provided you actually have an audience to speak…
The Psychology of Marketing on Instagram
If you had to choose one word to describe your social media audience, it would likely look something like this: fickle. That Instagram post that you’re so sure will generate all of the likes and comments from your followers? It’s met…
Instagram Brand Toolkit: How To Create A Killer Aesthetic
Do you know those Instagram feeds that are just undeniably beautiful? The ones that inspire obsessive scrolling through all of those different photos? They’re incredibly visually pleasing. That much you know. But, when it comes to creating that same look for your…
Hashtag Marketing: How to Pick the Right Tags for Your Brand
Hashtags are an easy, free, and quick way for your business to get found on Instagram. Here's how to use them in your future posts.
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