Pink graphic with laptop showing TikTok news and two iPhones showing X (Twitter) and TikTok news

ICYMI: Social Media News August 2023

August 9, 2023
Kyra Goodman

The latest social media news and what it means for you and your clients.

August 9 Update

Instagram is working on a feature to allow others to add photos and videos to your post, Threads continues to build out the platform, TikTok Shop launches "Fulfilled by TikTok," a global music competition called "Gimme the mic" and a "Comment Care Mode" for anti-bullying precautions.

Instagram News:

What happened:

Instagram is apparently working on a feature that would allow others to add photos and videos to your post (if the original creator approves it).

What this means for you + clients:

The feature has been pointed out by reverse engineer Alessandro Paluzzi. If this feature launches it could be an awesome way to source user-generate content and get your audience engaged. Stay tuned!

Threads News:

What happened:

Threads continues to build out the platform and has added some new features.

What this means for you + clients:

Many of these were highly-requested features including:

  • The ability to share Threads in Instagram DMs
  • See the Threads you've liked
  • Sort the accounts you follow
  • Add alt-text to images and videos
  • Threads support for rel=me links to help verify identity on platforms like Mastadon

A web version and improved search are coming "in the next few weeks" according to Mark Zuckerberg.

Source: Meta

TikTok News:

What happened:

TikTok Shop launches "Fulfilled by TikTok" (FBT) in the UK - a logistics offering where TikTok Shop stores, picks, packs and then ships merchants' products to the TikTok community.

What this means for you + clients:

If you're in the UK, you may be eligible for this program. Fullfilled by TikTok offers:

  • Same day, automated fulfilment for all orders made by 7PM Monday to Saturday
  • A next working day premium delivery service
  • Improved customer feedback and ratings through our instant messaging service and dedicated customer service employees
  • Improved metrics in terms of reduced delivery times
Source: TikTok

What happened:

TikTok launches a global music competition called "Gimme the Mic" to "discover new musical talent and support aspiring music creators."

What this means for you + clients:

Probably nothing unless you're an up-and-coming musical artist who wants to enter the competition or just a fan of music. It's a virtual talent show and you can follow along on their TikTok @tiktoklive_us.

What happened:

TikTok has introduced a feature called "Comment Care Mode" that is designed to offer users more anti-bullying protection.

What this means for you + clients:

This mode will have stricter filters that may be unwelcoming or unfriendly based on:

  • Comments that have been flagged by multiple users
  • Similarity to previously reported or deleted comments
  • Comments that are inappropriate, offensive, or contain profanity

X (Twitter) News:

What happened:

X officially launched their Ads Revenue Sharing Program and creators are seeing some pretty good payouts. X says, "Ads revenue sharing lets you share revenue from verified user's organic impressions of ads displayed in replies to content you post on X."

What this means for you + clients:

To be eligible for the program you must:

  • Be subscribed to X Premium or Verified Organizations.
  • Have at least 15M organic impressions on your cumulative posts within the last 3 months.
  • Have at least 500 followers

It's still unclear how X is assigning value to those impressions though.

In other news...

📱WhatsApp launches the ability to share your screen during video calls

💰 X (Twitter) has been fined for missing deadlines set out in a warrant relating to obtaining January 6 data

📚 A Neilsen survey shows that YouTube is more popular than TikTok for young book buyers

▶️ YouTube has made the higher-quality 1080p option available for all Premium subscribers on desktop

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