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The latest social media news and what it means for you and your clients.
August 9 Update
Instagram is working on a feature to allow others to add photos and videos to your post, Threads continues to build out the platform, TikTok Shop launches "Fulfilled by TikTok," a global music competition called "Gimme the mic" and a "Comment Care Mode" for anti-bullying precautions.
Instagram News:
What happened:
Instagram is apparently working on a feature that would allow others to add photos and videos to your post (if the original creator approves it).
What this means for you + clients:
The feature has been pointed out by reverse engineer Alessandro Paluzzi. If this feature launches it could be an awesome way to source user-generate content and get your audience engaged. Stay tuned!
Threads News:
What happened:
Threads continues to build out the platform and has added some new features.
What this means for you + clients:
Many of these were highly-requested features including:
- The ability to share Threads in Instagram DMs
- See the Threads you've liked
- Sort the accounts you follow
- Add alt-text to images and videos
- Threads support for rel=me links to help verify identity on platforms like Mastadon
A web version and improved search are coming "in the next few weeks" according to Mark Zuckerberg.
TikTok News:
What happened:
TikTok Shop launches "Fulfilled by TikTok" (FBT) in the UK - a logistics offering where TikTok Shop stores, picks, packs and then ships merchants' products to the TikTok community.
What this means for you + clients:
If you're in the UK, you may be eligible for this program. Fullfilled by TikTok offers:
- Same day, automated fulfilment for all orders made by 7PM Monday to Saturday
- A next working day premium delivery service
- Improved customer feedback and ratings through our instant messaging service and dedicated customer service employees
- Improved metrics in terms of reduced delivery times
What happened:
TikTok launches a global music competition called "Gimme the Mic" to "discover new musical talent and support aspiring music creators."
What this means for you + clients:
Probably nothing unless you're an up-and-coming musical artist who wants to enter the competition or just a fan of music. It's a virtual talent show and you can follow along on their TikTok @tiktoklive_us.
What happened:
TikTok has introduced a feature called "Comment Care Mode" that is designed to offer users more anti-bullying protection.
What this means for you + clients:
This mode will have stricter filters that may be unwelcoming or unfriendly based on:
- Comments that have been flagged by multiple users
- Similarity to previously reported or deleted comments
- Comments that are inappropriate, offensive, or contain profanity
X (Twitter) News:
What happened:
X officially launched their Ads Revenue Sharing Program and creators are seeing some pretty good payouts. X says, "Ads revenue sharing lets you share revenue from verified user's organic impressions of ads displayed in replies to content you post on X."
What this means for you + clients:
To be eligible for the program you must:
- Be subscribed to X Premium or Verified Organizations.
- Have at least 15M organic impressions on your cumulative posts within the last 3 months.
- Have at least 500 followers
It's still unclear how X is assigning value to those impressions though.
In other news...
📱WhatsApp launches the ability to share your screen during video calls
📚 A Neilsen survey shows that YouTube is more popular than TikTok for young book buyers
▶️ YouTube has made the higher-quality 1080p option available for all Premium subscribers on desktop
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