Pink graphic with laptop showing TikTok news and two iPhones showing X (Twitter) and TikTok news

ICYMI: Social Media News August 2023

August 9, 2023
By
Kyra Goodman

The latest social media news and what it means for you and your clients.

August 9 Update

Instagram is working on a feature to allow others to add photos and videos to your post, Threads continues to build out the platform, TikTok Shop launches "Fulfilled by TikTok," a global music competition called "Gimme the mic" and a "Comment Care Mode" for anti-bullying precautions.

Instagram News:

What happened:

Instagram is apparently working on a feature that would allow others to add photos and videos to your post (if the original creator approves it).

What this means for you + clients:

The feature has been pointed out by reverse engineer Alessandro Paluzzi. If this feature launches it could be an awesome way to source user-generate content and get your audience engaged. Stay tuned!

Threads News:

What happened:

Threads continues to build out the platform and has added some new features.

What this means for you + clients:

Many of these were highly-requested features including:

  • The ability to share Threads in Instagram DMs
  • See the Threads you've liked
  • Sort the accounts you follow
  • Add alt-text to images and videos
  • Threads support for rel=me links to help verify identity on platforms like Mastadon

A web version and improved search are coming "in the next few weeks" according to Mark Zuckerberg.

Source: Meta

TikTok News:

What happened:

TikTok Shop launches "Fulfilled by TikTok" (FBT) in the UK - a logistics offering where TikTok Shop stores, picks, packs and then ships merchants' products to the TikTok community.

What this means for you + clients:

If you're in the UK, you may be eligible for this program. Fullfilled by TikTok offers:

  • Same day, automated fulfilment for all orders made by 7PM Monday to Saturday
  • A next working day premium delivery service
  • Improved customer feedback and ratings through our instant messaging service and dedicated customer service employees
  • Improved metrics in terms of reduced delivery times
Source: TikTok

What happened:

TikTok launches a global music competition called "Gimme the Mic" to "discover new musical talent and support aspiring music creators."

What this means for you + clients:

Probably nothing unless you're an up-and-coming musical artist who wants to enter the competition or just a fan of music. It's a virtual talent show and you can follow along on their TikTok @tiktoklive_us.

What happened:

TikTok has introduced a feature called "Comment Care Mode" that is designed to offer users more anti-bullying protection.

What this means for you + clients:

This mode will have stricter filters that may be unwelcoming or unfriendly based on:

  • Comments that have been flagged by multiple users
  • Similarity to previously reported or deleted comments
  • Comments that are inappropriate, offensive, or contain profanity

X (Twitter) News:

What happened:

X officially launched their Ads Revenue Sharing Program and creators are seeing some pretty good payouts. X says, "Ads revenue sharing lets you share revenue from verified user's organic impressions of ads displayed in replies to content you post on X."

What this means for you + clients:

To be eligible for the program you must:

  • Be subscribed to X Premium or Verified Organizations.
  • Have at least 15M organic impressions on your cumulative posts within the last 3 months.
  • Have at least 500 followers

It's still unclear how X is assigning value to those impressions though.

In other news...

📱WhatsApp launches the ability to share your screen during video calls

💰 X (Twitter) has been fined for missing deadlines set out in a warrant relating to obtaining January 6 data

📚 A Neilsen survey shows that YouTube is more popular than TikTok for young book buyers

▶️ YouTube has made the higher-quality 1080p option available for all Premium subscribers on desktop

Spend less and get more with Sked Social

Get everything social schedulers are missing without writing a blank check for an enterprise platform. AI-integrated tools, custom collaboration and approval workflows, deep analytics and insights, and real auto-posting to more platforms — it’s all here.

Get Started for FREE

Contents

What to read next

Social media news

Meta’s Strategic Push for Threads Amidst Social Media Turbulence

April 29, 2024

Social media news

ICYMI: Social Media News October 2023

October 20, 2023

The latest social media news and what it means for you and your clients.

Get the visual content planner for visual brands and agencies