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Is your video content in a creative rut? Time to spice things up!
Are you getting tired of seeing and creating the same TikTok or Instagram videos over and over? While it’s great to pick a style of short-form video content that works for you, your brand and your audience, sometimes we need to mix things up to keep people engaged.
So next time you’re in a creative rut with your videos, spice things up with some of my favourite surprise elements.
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Transitions are a great way to keep your audience engaged. And they work for any industry - fashion influencers showing off different outfits, chefs showing the process of making a dish, social media managers sharing tips for their industry. Anything!
Any transition where you cover the camera or leave the frame is going to be the easiest way to start your transition journey.
Tap, punch, swipe, stomp like this one.
Start in one outfit, close the door and open wearing something different like this one:
Walk out in one outfit and return in another like we did here:
The apps are making it easier than ever to create transitions. Here's a quick tutorial for using Instagram's build-in transitions:
The perfect transition means that you can barely tell where the first clip starts and the second begins. We want a seamless switch to make it look like magic. Here are four things you can do to make your transitions better.
The quicker you transition from one clip to the next, the less noticeable the cut is. Try to time it so it looks like one continuous action.
The blur from movement helps it look more seamless. It’s a lot harder to get the perfect transition when you’re just standing there because it has to be PERFECTLY aligned.
If you're doing a transition in a stationary spot, make sure you DO NOT move the camera.
Timing the transition so it lines up with the music will make the transition more dramatic and impactful.
Don't you wish there were more of you to go around sometimes? Especially working in social media, I wish I could be doing multiple things at the same time. Well with some easy video editing, I can!
Here's a quick tutorial to teach you how to clone yourself using Videoleap:
Whether you're using a green screen effect to show screenshots of customer testimonials or using a "which character are you" filter for relatable content, effects and filters are an easy way to show some creativity. Plus the apps like it when you use their built-in features and trends often include the use of effects and filters. Like this one:
Props can be used in a variety of different ways - to play different characters, to show off products you offer, to show personality. If you follow us on Instagram, you know that we LOVE props.
If your videos always take place in your office, it might be time to switch things up. We see a major increase in engagement when we take our videos outside.
You could have the video take place entirely outside:
Or incorporate the change of scenery into a transition like this one:
Sometimes to get your point across, you need to showcase multiple POVs.
If you've got a team that's willing to play along. Try a skit like this:
Even if you're a solo social media team, you can still fill the role of two (or more) characters. Simply set yourself up facing off to one direction in your first clip. Then change outfits and set yourself up facing the other direction in the next clip.
PRO TIP: Record all the lines for one character then all the lines for the second character. That way you can seamlessly cut back and forth throughout the conversation and don't have to change outfits over and over.
This style of video works for lip-syncing over already-existing audio AND with your own dialogue.
Really get your point across with the use of sound effects in your videos. You can incorporate sound effects into your videos either natively through the apps' editing tools, or by using a third-party video editor. Depending on what I'm looking for, I use both methods.
Videoleap has been my tool of choice lately and they have a huge sound effect library to choose from.
This is probably my favorite way to mix things up. Plus collaborating with other creators gets you in front of a whole new audience. Check out these transitions you can do with people even if you're not in the same location.
Time to put the social in SOCIAL media. Building relationships on social is the first step in future collaborations. Before reaching out to someone to pitch a collaboration, ask yourself:
When you're ready, simply reach out via DM outlining what kind of collaboration you have in mind. Who knows, you might even get to meet up with other people in your area for a collab IRL like we did!
Video should be an important part of your social media strategy. And with Sked Social you can easily schedule your video content across all of your major platforms. Start streamlining your social media management and try Sked Social for free today!