LinkedIn post sizes for company pages (2026)

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The importance of using the correct social media image sizes
Best image sizes for LinkedIn
Best video sizes for LinkedIn
Recommended video aspect ratios for LinkedIn
Sizing LinkedIn content for company pages and client accounts
5 best practices for visual content on LinkedIn
How Sked Social can help you schedule to LinkedIn company pages

Measure twice, post once.

Managing a company page or a set of client pages on LinkedIn means every image has to hold up at the exact dimensions before it publishes.

For a B2B brand, the company page is often the first place a buyer or partner checks you out. A cropped logo or a blurry cover tells them something about how you work. Post the wrong shape and LinkedIn crops it for you, usually in the wrong place.

This guide covers the LinkedIn image, video, and page sizes that brand teams, agencies, and multi-location marketers need. Every spec was checked against LinkedIn Help on October 9, 2026. If you manage several networks, our social media image sizes guide covers the rest, and you can download the social media size cheat sheet (email required).

Most sizing mistakes on LinkedIn come from reuse, not carelessness. A team running Instagram, Facebook, and LinkedIn from the same creative will often export once and post everywhere. That saves time, but LinkedIn has its own rules.

When an asset falls outside them, LinkedIn crops or scales it. Text gets cut off, logos lose their edges, and photos turn soft. On a company page, that sits next to every other post your team publishes. For an agency, it lands on a client's page with your name behind it.

Best image sizes for LinkedIn

Every social network has its own image specs, and LinkedIn has different specs for different surfaces: feed posts, company pages, personal profiles, groups, and ads.

From the page logo to the cover image, you'll need to size each asset for where it appears. Treat this as your 2026 cheat sheet for LinkedIn image sizes, starting with the surfaces brand teams use most.

LinkedIn post images

LinkedIn's rules for photos in feed posts:

Upload limit: 5 MB per photo
Minimum size: 552 x 276 pixels
Recommended width: 1080 pixels
Aspect ratio: anywhere from 3:1 to 4:5 (width:height)
Multi-image posts: up to 20 photos, displayed at a maximum 4:5 ratio (for example, 640 x 800 pixels)

When you share a web link, LinkedIn pulls a preview image from the page. LinkedIn's link preview spec is at least 1200 x 627 pixels at a 1.91:1 ratio, with a 5 MB limit. Images less than 401 pixels wide show as a small thumbnail instead. If you add a custom image to a company page post with a URL, LinkedIn recommends 1.91:1 (1200 x 627 pixels) and an image more than 200 pixels wide.

Here's a cheat sheet of common sizes that sit inside LinkedIn's rules, so your team has them to hand:

Square image: 1080 x 1080 pixels (1:1)
Portrait image: 1080 x 1350 pixels (4:5), the tallest shape LinkedIn shows without cropping
Landscape image: 1200 x 627 pixels (1.91:1) or 1920 x 1080 pixels (16:9)
Link preview image: 1200 x 627 pixels (1.91:1)
Multi-image post: up to 20 photos, shown at up to 4:5
Document (PDF) post: up to 100 MB and 300 pages, as a PDF, PPT, PPTX, DOC, or DOCX file
Video length: 3 seconds (2 seconds from the mobile app) to 15 minutes

Our recommendation for brand pages: use 4:5 portrait when you want the most room in the feed, and 1:1 when the same creative also runs on other networks. Square is the easiest size to reuse across a multi-channel plan. Even so, it pays to tailor LinkedIn creative where you can. Your LinkedIn audience is not your Instagram audience.

Document posts have no page pixel size in LinkedIn Help, so 1080 x 1350 or 1080 x 1080 per page is convention, not a rule. LinkedIn does ask that every page share one page size, that layered PDFs are flattened, and it shows animations as static images. For when a document post earns its place, see what a LinkedIn document post is and how to use one.

LinkedIn company pages

Your LinkedIn company page is made up of two main images: a page logo and a page cover image.

Most brands use their logo as the page logo, so the page is instantly recognizable. It's the image people see next to your page's posts, so it has to read clearly at a small size.

The cover image sits at the top of your company page and is partly covered by your logo and company info. It's good real estate for showing what you do or your brand's personality. LinkedIn adjusts the cover to fit different screens, which can trim it horizontally or vertically. Keep key details away from the edges, especially the lower-right corner, and check it on both desktop and mobile before you publish.

LinkedIn's recommended image sizes for company pages are:

Page logo: 400 x 400 pixels (minimum 268 x 268 pixels)
Page cover image: 1512 x 256 pixels
Life tab main image: 1128 x 376 pixels
Life tab custom modules: 502 x 282 pixels
File type: PNG or JPEG, 3 MB maximum

LinkedIn profiles

Many B2B brands run founder, executive, and sales team profiles alongside the company page, so these specs belong in the same kit. A personal profile has two main images:

A profile photo, the photo of the person
A background photo

When people land on a profile, the first thing that catches their eye is the profile picture. It appears as a circular image on the profile and as a thumbnail across LinkedIn: alongside posts and comments, and in search results.

The background photo is larger and more prominent. It gives an executive extra space to show what they do, or to carry the company's branding.

LinkedIn's recommended image sizes for profiles are:

Profile photo: 400 x 400 pixels, up to 7680 x 4320 pixels, 8 MB maximum
Background photo: 1584 x 396 pixels, under 8 MB
File type: PNG or JPG. LinkedIn doesn't support GIFs for profile photos

LinkedIn groups

If your brand runs a LinkedIn group, such as a community for customers or partners, you can add a cover image to it. A clear cover helps communicate the group's purpose to members.

LinkedIn's recommended image size for groups is:

Group cover image: 1776 x 444 pixels, JPEG or PNG

LinkedIn background banner

For a personal profile's background banner, choose an eye-catching image that doesn't distract from the rest of the profile. Apart from meeting the spec, remember that the profile picture covers the bottom-left corner of the banner.

So keep important text out of that corner, and always test the image before uploading. If you're producing banners for a whole leadership team, one shared template keeps them consistent.

And remember, you can design a LinkedIn cover image using a range of Canva templates.

LinkedIn background banner, or profile cover image: 1584 x 396 pixels

Want to check your image sizes for your other social channels? For more social media image guides, check out our Ultimate Up-To-Date Social Media Image Sizes Guide.

Best image aspect ratios for LinkedIn

It's not just your LinkedIn image size that matters. It's also the image ratio. Knowing LinkedIn's ratio range means you can crop and resize images without losing the important parts.

Recommended LinkedIn image ratio: between 3:1 and 4:5 (width:height)

If an image is taller than 4:5, LinkedIn centers it and crops it to fit. You also can't resize a photo after it's posted, so get the shape right before you publish.

This matters most when you reuse creative. Square (1:1) and 4:5 portrait images post to LinkedIn unchanged. A taller 3:4 portrait, such as 1080 x 1440 pixels, is outside the range, so LinkedIn crops it to 4:5. If that creative started life on Instagram, check our Instagram image sizes guide before you export.

Best video sizes for LinkedIn

Video has its own set of rules on LinkedIn. Plan for them before the edit, not after, because a video in the wrong shape is hard to fix without re-cutting it. Here are the correct video sizes for LinkedIn:

LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Video file size: 75 KB to 5 GB
LinkedIn video duration: 3 seconds (2 seconds from the mobile app) to 15 minutes. One LinkedIn Help page lists a 10-minute maximum for uploads from the mobile app, so upload longer videos from desktop
Frame rates: 10 fps to 60 fps
Bit rates: 192 Kbps to 30 Mbps
File types: MP4, MOV, AVI, WEBM, MKV, and WMV, among others
Safe zone: keep the top, bottom, and sides of the video free of key elements such as text and logos

For how video fits into a wider LinkedIn plan, see our guide to videos on LinkedIn.

Sizing LinkedIn content for company pages and client accounts

Posting for one brand is a sizing problem. Posting for several brands, clients, or locations is a process problem. A few habits keep it under control.

Build a size kit for each page. Save the logo (400 x 400), the cover (1512 x 256), your post masters (1080 x 1350 and 1080 x 1080), a link image (1200 x 627), and your video cuts (16:9, 1:1, 4:5, and 9:16) in one folder per brand or client. New team members then start from the right files, not from last year's export.

Keep company page and profile assets apart. A profile cover is 1584 x 396 pixels. A company page cover is 1512 x 256 pixels. They look similar in a folder and get mixed up all the time, so name them clearly.

Design for the center. LinkedIn trims covers on different screens and crops tall images, so keep logos, headlines, and faces in the middle of the frame.

Template the multi-location version. If each region, franchise group, or business unit has its own LinkedIn page, use one cover template with the location name inside the safe area. Every page stays on brand, and updating the campaign means changing one file.

Check before the client does. Preview covers and new post formats on desktop and mobile before they go live, and get sign-off on anything that changes how the page looks.

For example, picture an agency running LinkedIn for five B2B clients. Each client has a size kit, a cover template, and a 4:5 and 1:1 version of every post. When a client launches a product, the team swaps one headline in the cover template, exports the post set, and schedules it to that client's page without guessing at sizes.

5 best practices for visual content on LinkedIn

Size matters, but there's more to good visual content on LinkedIn than the recommended image and video sizes and ratios. These five best practices apply whether you run one company page or a whole client roster.

Follow recommended LinkedIn post guidelines

There are a few recommendations to always keep in mind when creating your LinkedIn images:

File types: LinkedIn supports GIF, JPEG, PNG, and WEBP images, plus HEIF/HEIC when uploading from desktop. JPEG usually suits photos, and PNG suits graphics with text or logos.
Maximum file size: 5 MB for a feed photo, 3 MB for company page images, 8 MB for a profile photo or background photo, and 5 GB for a video. Files larger than the limit will fail to upload, so resize them first.
Asset orientation: when creating your assets, decide whether a portrait or landscape format is better. Most videos, and even some images, can't be cropped much without losing something. Also consider whether you're optimizing for mobile or desktop. Think about this in the content creation phase, not afterward.

Use consistent branding

It's always a good idea to link visuals across your social channels. A consistent brand image helps people recognize your page straight away, and for multi-location brands it keeps every page looking like part of the same company.

For example, while your YouTube channel art may differ from your LinkedIn cover image, the two can share branding elements, such as a logo or brand color, to build recognition.

That said, you don't need to use the exact same content across all your channels. Each social media channel is different, and your audiences on each have different content needs. If LinkedIn is a key channel for your brand or your clients, create content built for it instead of duplicating posts from Facebook.

If you do decide to use the same images across your entire social media presence, that's fine if it suits the brand. Just remember to resize photos and videos for each network. X (Twitter) image sizes may be entirely different from your Instagram image sizes, and as covered above, you want every profile to follow the recommended image guidelines.

Use creative templates

Batching social content is an essential skill for any social media manager. If your team shares a particular type of content on LinkedIn regularly, use Canva or a similar tool to create templates with the right post sizes or video sizes built in.

Since social media image sizes vary so much, templates are also handy when you share the same image on several networks but need to resize it for each. A ready-made template makes it easier to get the right-sized asset for your Instagram post or LinkedIn post every time, for every client.

Of course, if you're still not sure, check out our Ultimate Up-To-Date Social Media Image Sizes Guide to check your YouTube image sizes, Facebook image sizes, TikTok video sizes, and more.

Optimize your profile photo

If your founders, executives, or sales team post on LinkedIn, their profile photos sit right next to your brand's content. It's worth helping them get it right.

Here's how to pick the right image for a profile:

Use an up-to-date profile picture that reflects the person's role and personality.
Use a high-resolution, clear photo in which the face fills about 60% of the space.
Always use a solo photo.
Ask someone to take the photo instead of taking a selfie, as it usually looks more professional. A tripod works too.
LinkedIn has filters you can apply to a profile picture. Pick one that matches the mood you want to convey.

Optimize your company page photo

Now you know LinkedIn's company page image specifications, but are your company page images as impactful as you want them to be?

The first things people see when they search for your company on LinkedIn are your page logo and cover image. Here are some tips for making a strong first impression:

Use high-quality images for the best results. If you're unsure how to resize images, ask a graphic designer for help.
Your cover image should reinforce what your brand stands for. Make sure it's meaningful and tells your agency or business story.
Limit the text on your cover image.
Keep your page logo and cover image up to date with your latest branding and campaigns.
Match your company page images to your other marketing materials. This consistency helps people recognize your brand instantly.

Getting the sizes right is half the job. The other half is getting the right asset onto the right page at the right time, week after week.

Sked Social schedules and auto-publishes to LinkedIn company pages and personal profiles, so a brand's page and its leaders' profiles run from one place. Here's how that helps with sizing:

Crop and resize before you schedule. The Media Library has a built-in image editor for cropping and resizing, so a 4:5 cut for LinkedIn doesn't need another tool.
Post every format from one composer. Schedule single images, multi-image posts, and video to LinkedIn alongside your other networks.
Keep each client separate. Account Groups organize accounts by brand, client, or region, and filter your content and calendar to one group at a time. Agencies always know which client's page they're scheduling to.

Start your 14-day free trial of Sked Social. Every feature, no card needed.

LinkedIn post size guide for company pages and B2B brands (2026)