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Measure twice, post once.
First impressions count, both face-to-face and online. How you present yourself on social media can influence how people perceive you and your brand.
If you’re looking to network and build relationships on LinkedIn for either yourself or your brand, your posts are a key representation of your professional presence. So, if you’re still hiding behind the default picture on LinkedIn or posting images and videos that aren’t correctly formatted, your followers are going to tune out pretty quickly.
Similarly, if you’re managing a company page or running a LinkedIn group, your images set the tone for your brand. If you’re posting videos and images in the wrong format, your audience is less likely to take you seriously.
But getting your visual content to look good on LinkedIn can be confusing and frustrating when you’re following outdated (or downright confusing) guidelines.
In this ultimate updated 2024 guide to LinkedIn marketing, we’ll share the various image sizes and dimensions you need for all your images and videos across LinkedIn. We also discuss best practices for LinkedIn images and tips for creating engaging LinkedIn posts. The result? Strong engagement, consistent results, and, ultimately, reaching your social media marketing objectives faster.
Plus, we’ve done our own exclusive Sked Social study and assessed which image and video sizes real social media managers, brands and other users are scheduling to LinkedIn. How? Well, we pulled a sample from over 100,000 images posted on LinkedIn by users of Sked Social and analyzed the data. Now the results are in! Our data is the result of analyzing LinkedIn feed posts from real individuals and brands, so these results will show you exactly what kind of posts real users are scheduling and why.
If you’re not sure which image sizes to use for LinkedIn, strap in! We’ve pulled together everything you need to know about LinkedIn so you can smash your social media marketing objectives.
The Importance of Using the Correct Social Media Image Sizes
It might sound obvious, but not everyone uses the correct image or video sizes and ratios for their chosen social media networks. But why? Well, people updating their own LinkedIn profile page may be doing it for the first time, or updating it only when they’re looking for a new job.
When it comes to posting for companies, if you’re adopting a multi-channel social media strategy, you might be duplicating assets for use on multiple platforms. That means that you may not be using the correct image or video sizes.
This is problematic. When you use the wrong asset size or ratio, your assets may appear blurry or could be cropped, cutting off your image in all the wrong ways. This results in your content looking blurry, pixelated, or simply looking strange! If you’re managing a company profile, your engagement will suffer as a result. And no matter whether you’re uploading assets on your company page or your personal profile, your page will look unprofessional.
Best Image Sizes for LinkedIn
Finding the right image sizes for your chosen social networks in 2024 can be confusing, even for experienced social media managers. To start off with, every social media platform has its own recommended image sizes with different specs for different post types..
From profile images to banner images, you’ll need to resize your image to suit the recommendations for each.
To simplify things, we’ve listed all the different LinkedIn image dimensions for you. Treat this as your 2024 cheat sheet for image sizes for LinkedIn – including your personal profile, company page, and LinkedIn ads.
So, how can you figure it all out and start scheduling, stat? Keep reading for our super-simple LinkedIn marketing guide updated for 2024 with all the latest guidelines.
Recommended Image Sizes for LinkedIn Ads
Thinking about running ads on LinkedIn? Optimizing your ads with correctly sized images will make them more attractive to your audience and help you get more out of your social media ad spend.
These are the different types of ads you can create on LinkedIn and the best image and video ad sizes for each of them:
- Sponsored posts: 1200 x 627 pixels
- Sponsored InMail: 300 x 250 pixels
- Text ads: 100 x 100 pixels
- Carousel ads: 1080 x 1080 pixels
- Video ads: landscape (1920 x 1080 pixels), square (1080 x 1080 pixels), and vertical (1080 x 1920 pixels).
LinkedIn Post Images
The best post images on LinkedIn can vary depending on the type of content you’re sharing within your post.
For example, when you post a web link, an auto-generated thumbnail will appear alongside the web page’s title and the post image. But if you don’t like the auto-generated image, you can substitute it with a custom image. The ideal size is 1200 x 627 pixels.
On the other hand, vertical images and videos work best for LinkedIn Stories. Needless to say, video sizes will further vary from image sizes – but more on that later!
Here’s a cheat sheet for the best LinkedIn post sizes you can save so you have the correct image sizes ready at the tip of your fingers:
- Web links: 1200×627 pixels
- Carousel post: 1920 x 1080 or 1080 x 1080
- Video length: 3 seconds to 10 minutes
But what do real-world social media users say? Well, according to our exclusive Sked Social data set, almost a third of all images posted are 1080 x 1080 pixels, a perfect square. For many social media managers, this is probably a way of streamlining the content creation process, as a square asset can also be easily used for Instagram, Facebook, and other social media platforms. This is especially true for those companies that don’t use LinkedIn as a primary social media marketing channel.
A further 5% of images posted in our study are 1080 x 1350 pixels, which is the recommended image asset size for portrait images posted on the Instagram feed. If you have a multi-channel social media strategy but have little time to invest in content creation, you may want to consider using square assets. Just remember that it pays to have content that relates specifically to each social media network. After all, your audience on LinkedIn is likely to vary drastically from your audience on Instagram.
LinkedIn Profiles
Your LinkedIn personal profile has two main images:
- A profile photo, i.e., a photo of you
- A background photo
When people land on your LinkedIn personal profile, the first thing that catches their eye is your profile picture. Your profile picture appears as a circular image on your profile and as a thumbnail across LinkedIn. Just like Facebook, other users on LinkedIn can see your profile photo on your profile (obviously), but it will also display alongside your posts and comments on LinkedIn and within LinkedIn search results.
While your profile image is typically always a photo of you, your banner image is more prominent. The profile cover image gives you additional space to let LinkedIn (and the world) know more about you or highlight your professional authority.
LinkedIn’s recommended image sizes for your profile are:
- Best LinkedIn profile picture size: 400 x 400 pixels
- Background image size: 1584 x 396 pixels
- File types must be PNG or JPG, LinkedIn does not support GIFs
LinkedIn Company Pages
Like your personal profile, your LinkedIn company page is made up of two images; a profile picture (or display picture) and a page cover image.
Most brands will use their logo image as the company page profile photo to ensure that their brand LinkedIn page is instantly recognizable. The company profile photo is slightly smaller than the personal profile picture. It can also be uploaded as a square image instead of a circular thumbnail image.
The cover photo, or header, sits at the top of your LinkedIn company page (similar to a Facebook cover photo) and is partially obscured by your company profile picture and company info.
The cover image on your company’s LinkedIn page is excellent real estate that you can use to showcase what you do or show off your brand’s personality. The cover photo is cropped differently on smartphones vs the desktop. So, before uploading your images, make sure they will be compatible with all kinds of devices.
LinkedIn’s optimum recommended image sizing for company pages is:
- Company logo size: 300 x 300 pixels
- Square image: 60 x 60 pixels
- Cover photo size: 1128 x 191 pixels
LinkedIn Groups
If you’re a LinkedIn group owner, you can also add a logo and a cover/banner image to your group. Logos and banners help to communicate your group’s purpose to members.
LinkedIn’s recommended image sizing for group pages is:
- Logo size: 300 x 300
- Banner image size: 1536 x 768
LinkedIn Background Banner
When it comes to your background banner, you want to choose an eye-catching image that doesn’t distract you too much from the rest of your profile. Apart from conforming to the correct specs, however, you also need to remember that your profile picture will obscure the bottom-left-hand corner of your banner.
Therefore, make sure there is no important text in that corner of your image, and always test your images before uploading.
And remember; you can easily design a LinkedIn cover image using a range of easy-to-use Canva templates.
- LinkedIn background banner, or cover image: 1536 x 768.
Want to check your image sizes for your other social channels? For more social media image guides, check out our Ultimate Up-To-Date Social Media Image Sizes Guide.
Best Image Aspect Ratios for LinkedIn
It’s not just your LinkedIn image size that matters. It’s also about your image ratios. Understanding the best LinkedIn image ratios to use means that you’ll be able to crop and resize your images without compromising image quality.
- Recommended LinkedIn image ratio: Between 3:1 and 2:3
If you upload the incorrect image ratio, your post will automatically be resized, which is good and bad. Your image will usually be cropped, but this means that it may cut out important detail in your image.
If we review the image ratios for LinkedIn most commonly used by our Sked Social users, almost half of all images posted are 1:1. Again; this isn’t necessarily the optimum image ratio for LinkedIn, but assets with a 1:1 ratio can be easily converted for use on other social media channels.
So essentially, the reason we’re seeing so many users posting images at a 1:1 ratio is probably due to the duplication of assets for other social channels. While using identical assets and scheduling them all at the same time makes life easier, it’s always better to customize assets for the appropriate channel wherever possible. That way, your content will display well and will have the best possible chance of performing well.
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Best Video Sizes for LinkedIn
Video is the future of social media, with more and more social media platforms adopting video-first algorithms that reward users and brands for posting engaging video content. But there’s no point investing all your marketing budget into the creation of video content that’s in the wrong format. We pulled together the correct video sizes for LinkedIn so you can invest away!
- LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
- Video file size: 75KB to a maximum of 5GB
- LinkedIn video duration: A maximum of 15 minutes when uploading from desktop and 10 minutes when uploading from LinkedIn’s mobile app
- Frame rates: 10fps - 60 fps
- Bit rates: 192 kbps - 30 Mbps
In our exclusive Sked Social study, we also analyzed video sizes used on LinkedIn from over 5,000 posts by users of Sked Social. The most commonly used size, with over 40% of the videos analyzed used was the square-sized 1080 x 1080-pixel video post, which is also an Instagram-optimized format. A further 17% used 1080 x 608 pixels, which is a landscape video size often used for older platforms like YouTube and Facebook.
Another 12% of videos posted were 1080 x 1920 pixels, which is the LinkedIn Story and Instagram Story/Reel recommended size. Over two-thirds of the videos in our study were also commonly used sizes for Instagram, which seems to indicate that, just like with image posts, users may be duplicating content across channels.
Recommended Video Aspect Ratios for LinkedIn
Like your LinkedIn video size, you also need to ensure your LinkedIn video ratios are optimized, otherwise, they will be automatically cropped. The aspect ratio for videos should be 1:2.4 - 2.4:1.
When it comes to video ratios, according to our study, almost half of Sked Social users are uploading square videos at a 1:1 ratio. A further 19% of videos were in a 9:16 ratio, which is the recommended portrait format for Facebook.
17% of videos in our study were uploaded in a 1080 x 608 format, which is the recommended size for Instagram. Meanwhile, 5% of videos were a 16:9 ratio, which is the typically used landscape or “widescreen” format commonly used for YouTube or Facebook in-feed videos and video ads. This format is also supported on Instagram.
5 Best Practices for Visual Content on LinkedIn
Size matters, but there’s more to nailing visual content for your LinkedIn presence than the recommended image and video sizes and ratios. To properly optimize your posts for LinkedIn, check out our must-read best practices for LinkedIn.
Follow Recommended LinkedIn Post Guidelines
There are a few recommendations to always keep in mind when creating your LinkedIn images:
- File types: Generally, JPG/JPEG and PNG file formats look best, though you can also use static GIFs.
- Maximum file size: The maximum file size for an image is 8 MB and for a video is 5 GB. Resize your photos and videos according to these file sizes, as they’ll fail to upload if they’re larger than the recommended size.
- Asset orientation: When uploading or even creating your assets, consider whether a portrait shape or landscape format is better. Most videos and even some images often cannot be cropped to change their size too much. Also consider whether you want to optimize your assets for mobile or desktop. It’s important to think about this in the content creation phase, not afterward.
Use Consistent Branding
It’s always a good idea to link images between your social channels to create a connection between your profiles. A consistent brand image will help people immediately identify your profile.
For example, while your YouTube channel creative may be slightly different from your LinkedIn cover image, the two may have similar branding elements – such as a logo or brand color to help build brand recognition.
That said, when it comes to creating content, you don’t need to use the exact same content across all your channels. It’s important to recognize that each social media channel is different. Your audiences on each channel have different content needs. If LinkedIn is going to be a key channel for you, you need to create unique and engaging content built specifically for the channel, instead of just duplicating posts from Facebook.
If you do decide to have the same images across your entire social media presence, that’s fine if that’s what suits your brand. Just remember to resize your photos and videos correctly. Twitter image sizes for your Twitter profile may be entirely different from your Instagram image sizes, and as we’ve already discussed above, you want to ensure your profiles follow the recommended image guidelines.
Sked Social really helps in this regard. Our image library can house all your important images, allowing teams to share assets, collaborate, and edit content as needed. This also really helps when you have a multi-channel strategy. Then you can crop and resize images for various channels, all in the one platform.
Sign up for a free 7-day trial today to see how Sked can help you streamline your content creation and social media scheduling processes.
Use Creative Templates
We’re huge fans of batching your social content, and every good social media manager will tell you it’s an essential skill. So, if you share a particular type of content on LinkedIn regularly, you could use Canva or a similar tool to create social media templates with specific post sizes or video sizes.
Since social media image sizes vary so much, these templates can also be handy if you plan to share the same image on multiple platforms but need to resize it for each. A ready-made template will make it easier to get the right-sized asset for your Instagram post or LinkedIn post every time.
Of course, if you’re still not sure, check out our Ultimate Up-To-Date Social Media Image Sizes Guide to check your YouTube image sizes, Facebook image sizes, TikTok video sizes, and more!
Optimize Your Profile Photo
Your profile picture is a crucial element of your LinkedIn presence. When you upload a profile photo, you stand a chance of receiving 21x more profile views and up to 36x more messages.
Here’s how you can pick the right image for your profile to make a great impression on your network.
- Use an updated LinkedIn profile picture that reflects your personality and profession.
- Use a high-resolution, clear photo in which your face fills about 60% of the space.
- Always use a solo photo.
- Ask someone to take the photo instead of taking a selfie, as it usually looks more professional. You could also use a tripod.
- LinkedIn has different filters that you can apply to your profile picture. Pick a filter that matches the mood you want to convey.
Optimize Your Company Page Photo
Now you know LinkedIn’s company page image size requirements, but are your company page images as impactful as you want them to be?
The first thing people see when they search for your company on LinkedIn is your profile image and background banner, or header image. Here are some tips for ensuring your business page makes an excellent impression.
- Use high-quality images for the best results. If you’re unsure how to resize images, seek help from a graphic designer.
- The image you choose for your LinkedIn cover should always reinforce what your brand represents. Make sure your cover photo is meaningful and tells your agency or business story.
- Limit the use of text on your cover photos.
- Keep your company profile and cover photos up-to-date with your latest branding and marketing materials.
- Your LinkedIn company page photos should match your other digital marketing materials. This uniformity will help people recognize your brand instantly.
How Sked Social Can Help You Manage and Schedule Your Visual Content
Sked Social’s handy features will ensure that you always post your images or videos correctly. How? Well, Sked Social has a comprehensive image library that allows you to easily store, curate, share, and manage all your digital assets in one place. It’s also fully integrated with Sked Social, so once your assets are uploaded, you can schedule them whenever you like with just a few clicks.
The planner also features advanced photo editing tools, allowing you to crop, resize, and make other changes to your content within the platform.
Not only does this save you the expense of having to pay for multiple platforms, but it also allows you to complete all these tasks in the one platform, saving time.
Streamline Your LinkedIn Social Media Marketing With Sked Social
If you’re looking to save hours every month by scheduling content, all while connecting with your target audience on various social media platforms, try out Sked Social. Our all-in-one scheduler allows you to automatically post images, carousels, infographics, Stories, Tweets, videos, and more to multiple platforms, all in the one easy-to-use social media management platform.