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The best image and photo sizes to use across Instagram, Facebook, X (Twitter), LinkedIn, Pinterest and more, updated for 2024.
Social media marketing is constantly evolving. From new features to algorithm changes, keeping up with the latest platform requirements has never been more important.
Social media image sizes tend to be one of the most overlooked aspects of marketing your business on social media. But using the wrong dimensions can mean your assets are blurry, distorted and unengaging.
But getting image sizes right on social media doesn’t have to be hard: you just need the latest up-to-date cheat sheet for what dimensions you should be using and why.
We’re covering all the most important social media platforms you’re probably using every day like Instagram, Facebook, TikTok, LinkedIn, and more.
What are the best image sizes for social media in 2024?
Staying up to date with recommended image sizes on social media is a non-negotiable for brands, businesses and creators in 2024. That’s why we’ve compiled your ultimate guide to every image and asset size you need to know about across all the key social media platforms.
With this complete guide, you’ll be in the best position to produce visual content that’s optimized for each platform (and able to be easily repurposed across multiple networks).
Recommended Instagram image size in 2024
Instagram image sizes have changed over the years and they’ve moved away from your standard square image posts to include vertical images, Instagram stories, and Reels.
Instagram has also moved to an eCommerce powerhouse where your Instagram profile acts as a digital storefront with the expansion of Instagram Shopping. Since people can not only learn more about your brand through your Instagram profile but also shop for your products your images always have to be high-resolution and in the right image dimensions to boost engagement and drive sales.
Instagram profile picture size
Instagram profile pictures are 110 x 110 pixels. But, this image file size is only made to be seen from a mobile phone, so you’ll want to ensure you upload an image that is stored at least 320 x 320 pixels to make sure it’s great quality on the desktop app and on the web.
It’s also important to note that although the Instagram profile photo size is in square format, they’re displayed as a circle so make sure you choose a great image (like a professional photo of yourself or a high-quality logo) and all the important elements are in the center of the image so nothing is cropped out.
Instagram feed photos sizes
Instagram feed photos are the type of content that is predominately shared on the platform from static posts to carousel posts. Here’s a quick cheat sheet to nail your feed posts on Instagram.
- Square posts: 1080 x 1080 pixels. 1:1 aspect ratio
- Portrait posts: 1080 x 1350 pixels. 4:5 aspect ratio
- Landscape posts: 1080 x 566 pixels. 1.91: 1 aspect ratio
- Thumbnail images: 161 x 161 pixels
Helpful tips:
- Square posts are the traditional posts you’ve seen on Instagram since the beginning and are the best-suited feed photo type to make sure nothing is cropped in the Instagram grid.
- Instagram supports an aspect ratio of anywhere between 1.91:1 and 4:5
- Instagram will automatically crop your photo to support their aspect ratio if your image is in a different ratio.
- If you upload a photo with a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
- Carousel posts for landscape, portrait, and square posts are the same as a static Instagram photo size.
Instagram stories photos sizes
Instagram stories have become one of their most popular features and are a great way to connect with your audience beyond just sharing images. They’re an interactive content format that boosts engagement by allowing brands to run polls, share BTS content, ask questions, and more.
- Instagram stories’ photo sizes are 1080 x 1920 pixels with an aspect ratio of 9:16.
- Not using the 9:16 ratio size can leave some sections of your story blank or you end up with unexpected cropping.
Instagram Reels sizes
Since Instagram has made a big push for video content in the last few years with the launch of Reels, it’s never been more essential to nail your Reels sizing.
- Instagram Reels sizes: 1080 x 1920 pixels (the same as Instagram stories).
- Aspect ratio: 9:16.
- Instagram Reels cover photo: 1080 x 1920 pixels
It’s important to note that Reels cover photos are cropped into a 1:1 image in your profile feed and 4:5 in the home feed.
A helpful tip for getting the sizing right for your Reels (and Stories) videos is to not include text with important information at the very top or bottom of your video to make sure nothing is covered up by the caption.
Instagram ads image sizes
Instagram ads image sizes are the same as feed posts with landscape photos being 1080 x 566 pixels and square posts being 1080 x 1080 pixels.
The minimum width for Instagram ads is 320 pixels and the maximum width is 1080 pixels with supported aspect ratios ranging between 1.91:1 and 4:5.
Recommended Facebook image sizes in 2024
Facebook is the largest social media platform with over 3 billion monthly active users, and more than 200 million businesses and 7 million advertisers worldwide use Meta apps to promote their businesses, products, and services.
With Facebook’s enormous audience reach, it’s important to nail your visual content with the right photo sizes to make sure your audience is always seeing high-quality content from your brand.
Facebook profile picture sizes
Whether you’re running a personal profile or a business profile, your profile picture can oftentimes be what people see first so it’s essential to get your brand logo image or profile photo right.
- For computers: 176 x 176 pixels
- For smartphones: 196 x 196 pixels
Just like Instagram profile pictures, Facebook profile photos are displayed as a circle so remember to get the most important information in the very center so nothing is cropped out.
Facebook cover photo sizes
Your Facebook cover photo allows you to get a little creative and show off your brand personality and voice a little more because it’s far bigger than your profile photo. For the best image quality, these are the recommended image sizes.
It’s the perfect placement to share a team photo, your latest product release or even a snapshot of the services you offer.
- For desktop: 851 x 315 pixels
- For smartphones: 640 x 360 pixels
For the best results upload your file as a JPG or PNG file less than 100KB and 851 pixels wide and 315 pixels tall. It’s also important to note that the left-hand side of your cover photo will be covered slightly by your profile picture so keep the most important information in the center and right-hand side.
Facebook timeline photo and post sizes
Facebook timeline and post photos are the most commonly shared photos and will appear in your audience’s news feeds.
- Recommended Facebook timeline photo size: 1200 x 630 pixels
- Minimum size: 600 x 315 pixels
- Carousel posts: 1200 x 1200 pixels
Facebook event cover photo sizes
Facebook events are a great way to build awareness for an in-person or virtual event like a Live Shopping event where you can showcase the date and time, event location, sponsors, and more.
- Facebook event cover photo size: 1200 x 628 pixels. About a 2:1 aspect ratio
Facebook won’t allow you to change the event cover photo size once it’s been uploaded so make sure you stick to the recommended image sizes for the best results.
Facebook Panorama/360 photos sizes
A 360 image can be used by brands to give audiences a highly engaging and immersive experience with their advertisements and give an in-depth insight into the brand’s personality and voice.
- 360 image sizes: 30,000 pixels in any dimension and less than 135,000,000 pixels in total size.
- Aspect ratio: 2:1
- Image file size: For JPEG images, a maximum of 45MB (20-30 MB recommended) and 60MB for PNG images.
Facebook Stories sizes
Facebook stories are pretty similar to Instagram stories, taking up the full screen of your mobile phone. That means you should have all your important information towards the center of the screen so no elements are hard to view at the top and bottom of the screen.
- Facebook story size: 1080 x 1920 pixels
- Aspect ratio: 9:16
Facebook Ads
There are a bunch of different Facebook ad types from feed ads to story ads and right-column ads so it’s important to nail the right ad size for each type of format you’re going for.
- Facebook feed ads: At least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size of 30MB.
- Facebook carousel ads: At least 1080 x 1080 pixels. Aspect ratio is 1:1. Maximum file size of 30MB.
- Facebook right-column ads: At least 1080 x 1080 pixels. Aspect ratio 1:1. Minimum size 254 x 133 pixels.
- Facebook sponsored message: At least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
- Facebook Messenger ads: At least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
- Facebook Messenger inbox ads: At least 1080 x 1080 pixels. Aspect ratio 1:1. Maximum file size of 30 MB.
- Facebook Messenger stories ads: At least 1080 x 1080 pixels. Aspect ratio 9:16.
- Facebook marketplace ads: At least 1080 x 1080 pixels. Aspect ratio 1:1. Maximum size of 30 MB.
- Facebook search: At least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
- Facebook instant articles: At least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
- Facebook in-stream video ads: Highest resolution possible. Aspect ratio 9:16 to 16:9. Recommended video formats are MP4 and MOV. Maximum video file size of 4GB.
LinkedIn image sizes
LinkedIn is an essential platform for businesses and industry leaders to find professional networks and potential clients.
Although images aren’t the main focus of LinkedIn, with mainly text-based communication, when you do upload images they’ve got to be as high resolution as possible because you always want to put your best foot forward to potential clients and industry leaders on the platform.
LinkedIn profile photo image size
LinkedIn profile photos are recommended to be 400 x 400 pixels with an aspect ratio of 1:1 and file sizes can be up to 8MB to allow your company logo or profile photo to be as high-quality as possible.
LinkedIn cover photo image size
LinkedIn recommends cover photos be 1128 (w) x 191 (h) pixels with an aspect ratio of 4:1 and a file size of under 8MB. LinkedIn recommends uploading images as either JPEG or PNG for all file types.
LinkedIn post image sizes
LinkedIn’s post image sizes differ depending on the content you’re putting out. For example, static posts will differ from story image sizes to article banner sizes. Here’s a cheat sheet for your LinkedIn post image sizes:
- Square image: 1080 x 1080 pixels
- Portrait image:1080 x 1920 pixels
- Landscape image:1200 x 627 pixels
- Article featured image: 1200 x 644 pixels
- Article banner image: 600 x 322 pixels
- Video sizes: minimum 256 x 144 pixels to maximum 4096 x 2304 pixels
- Video file size: 75KB to 5GB
- Maximum video length: 10 minutes from mobile, 15 from desktop
- LinkedIn Stories image size: 1080 x 1920 pixels
LinkedIn company page image sizes
On your LinkedIn company page, there is a bunch of visual content that appears from your large company logo to your smaller square logo, so it’s important to upload two versions of your logos so that people who are landing on your company page and searching for your company are seeing high-quality images.
- Company logo size: 300 x 300 pixels
- Square logo: 60 x 60 pixels
- Page cover image size: 1128 x 191 pixels
- Life tab main image size: 1128 x 376 pixels
- Life tab custom modules image size: 502 x 282 pixels
- Life tab company photos image sizes: 900 x 600 pixels
LinkedIn shared image sizes
If you’re sharing links like blog posts with a link image, LinkedIn recommends uploading them at 1200 x 627 (recommended aspect ratio 191:1) with file types as either JPG, PNG, or GIFs.
LinkedIn ads image sizes
Like Facebook, LinkedIn has various ad sizes and ad formats, and running LinkedIn ads can drive traffic and boost engagement.
- Company logo size for ads: 100 x 100 pixels
- Sponsored content posts: 1200 x 627 pixels. Aspect ratio 1.91:1
- Spotlight ads custom background image: 300 x 250 pixels
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X/Twitter image sizes
When people think of X (formerly Twitter), they tend to assume it’s mainly for text-based content. But, in reality, X has plenty of visual and video content on the platform, and posts with visual content produce significantly more engagement than posts without an accompanying visual asset.
So, if you’re using X/Twitter for brand awareness, to drive sales, and boost engagement, nailing your X image sizes is essential to give your audience the best social media experience possible.
X/Twitter profile photo image size
Like with all profile photos, your X/Twitter profile photo is essential for boosting brand or personal recognition and constantly appears next to your in-feed Tweets. Twitter recommends these image sizes for profile photos:
- Dimension: 400 by 400 pixels
- Aspect ratio: 1:1
- Maximum image size: 2 MB
X/Twitter header/cover photo image size
Your X/Twitter header photo can be used for free advertising and allows you to get more creative with your brand’s personality, giving people a deeper insight into who you are.
Keep in mind that the lower left-hand side of your X/Twitter header is slightly blocked by your profile photo so keep your most important information in the center or the right-hand side of the header.
X/Twitter recommends these image sizes for headers:
- Dimension: 1500 by 500 pixels
- Aspect ratio: 3:1
- Maximum image size: 5 MB
X/Twitter in-stream image size
In-stream images on X/Twitter are the posts that appear in people’s feeds so these are super important to nail. Plus, X/Twitter automatically resizes in-stream images before showing them in the in-stream preview.
To avoid X/Twitter cropping out important parts of your images, use these recommended sizes:
- Image Dimension: 1600 x 900 Landscape, 1080 x 1080 Square, or 1080 x 1350 Portrait
- Aspect ratio: For desktop use 2:1 or 1:1 and for mobile use 2:1, 3:4 or 16:9
- Maximum file size: 5 MB for photos and GIFS on a smartphone and 15MB on a desktop.
- Supported image formats: JPG, PNG, and GIF
X/Twitter cards image size
If you’re sharing a link via X/Twitter, it automatically pulls a relevant image from the website which is then shown in the newsfeed and you’re redirected to the website if you click that image.
Keep in mind that the X/Twitter card image size has to be correct for the image to display properly so make sure you’re following these image sizes:
- Dimension: minimum size of 144 x 144 (or 300 x 157 pixels for a large card image) and maximum size of 4096 x 4096 pixels
- Aspect ratio: 2:1
- Maximum file size: 5MB
- Supported image formats: JPG, PNG, WEBP, and GIF. Only the first frame of an animated GIF will be used.
X/Twitter ads image sizes
X/Twitter ad image sizes vary depending on the type of ad, whether you’re using website cards, carousels, direct message cards, and more.
Twitter’s recommended image sizing for your X/Twitter ads:
- Website card: 800 x 418 pixels. 1.91:1 aspect ratio. Maximum file size of 20MB.
- App card image: 800 x 800 pixels. 1:1 aspect ratio. Maximum file size of 3MB.
- Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
- Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
- Direct Message card: 800 x 418 pixels. 1.91:1 aspect ratio. Maximum file size of 3MB.
- Conversation card: 800 x 418 pixels. 1.91:1 aspect ratio. Maximum file size of 3MB.
- Standalone video ads: 1200 x 1200 pixels for a 1:1 aspect ratio. 1920 x 1080 pixels for a 16.9 aspect ratio. Maximum file size of 5MB
X/Twitter video sizes
Videos on X/Twitter have become immensely popular on the platform and have high engagement and virality potential.
To ensure you’ve got the best resolution video content, X/Twitter recommends these for your videos:
- Landscape videos: 1280 x 720 pixels. 16:9 aspect ratio
- Portrait videos: 720 x 1280 pixels. 16:9 aspect ratio
- Square videos: 720 x 720 pixels. 1:1 aspect ratio
TikTok image sizes
TikTok has become an immensely popular part of social media,, with enormous reach and engagement potential for content creators, brands, businesses, and influencers. TikTok is a video-first platform that mainly supports vertical videos so luckily you only need to remember two important image and video sizes.
TikTok profile photo size
Since you’re not sharing images on TikTok, your profile photo has to be the most recognizable photo that best reflects your brand identity.
- Image dimension: Minimum of 20 x 20 pixels, optimal size of 200 x 200.
- Supported image formats: JPG and PNG
TikTok video size
If you’re recording TikTok videos directly from the app, TikTok automatically records in the right size so you won’t have to do much work. But, if you’re using a third-party video editing platform such as CapCut or making content through Canva here are the ideal TikTok video sizes
- Video dimensions: 1080 x 1920
- Aspect ratio: 1:1, 9:16 or 16:9
Pinterest image sizes
Famously described as the ‘kindest place on the internet’, Pinterest is the go-to social media platform for inspiration. Pinterest is also a great marketing tool to drive sales with 85% of weekly users on Pinterest using the platform to make purchases based on the content they see on the platform.
On top of that, Pinterest is one of the most trusted social media platforms when it comes to purchasing with 85% of users saying Pinterest is their go-to social platform for finding products, services, and ideas to start a new project.
Pinterest profile photo size
Pinterest profile photos should be 165 x 165 pixels and are in a circle format so keep your logo in the very center of the image.
Pinterest cover photo size
Pinterest cover photos are recommended to be at least 800 x 450 pixels with a recommended aspect ratio of 16:9. Try to use a landscape photo instead of a portrait image.
Pinterest pins sizes
There are two types of main pin sizes on Pinterest, square pins and portrait pins and it’s good to keep in mind that pins with an aspect ratio over 2:3 might be automatically cropped to fit when people view these in their Pinterest feed.
Pinterest recommends these image sizes:
- Square pins: 1000 x 1000 pixels. Aspect ratio 1:1
- Portrait pins: 1000 x 1500. Aspect ratio 2:3
- Maximum file size: 20MB
- Supported image formats: JPG and PNG
Pinterest story pins sizes
Pinterest story pins take up the entire smartphone screen, so these are the preferred dimensions
- Image dimensions: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Maximum file size: 20MB
Pinterest carousels post sizes
Similar to Instagram or Facebook carousels, Pinterest carousels give you the chance to upload multiple images in one post. Here are the recommended Pinterest carousel post sizes
- Aspect ratio: 1:1 for square posts and 2:3 for vertical posts
- Supported image format: PNG or JPEG
- Maximum file size: 20 MB per image
- Number of images supported: 2 to 5 images
Pinterest idea pins sizes
Idea pins are one of the latest features Pinterest has come out with which allow you to share up to 20 images, videos, and text.
The recommended Pinterest idea pin sizes are
- Dimensions: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Supported video formats: MP4, MOV, M4V
- Supported image formats: BMP, JPEG, PNG, TIFF or WEBP
- Video length: 1-60 seconds
- Pin title length: up to 100 characters
Pinterest post sizes for videos
Sharing videos on Pinterest is a great way to boost engagement and drive sales which gives people a deeper insight into your brand personality and your products too.
- Vertical videos: 9:16 aspect ratio
- Square videos: 1:1 aspect ratio
- Supported video format: MP4, MOV, M4V
- Maximum file size: 2GB
- Video length: 4 seconds to 15 minutes
Pinterest ads specs
Pinterest gives you the option to advertise in a variety of different formats, from static images to videos and even shopping ads.
Here are the recommended Pinterest ad specs for advertising
- Pinterest image ads: same specs as normal pins
- Shopping ads: same dimensions as standard Pins.
- Pinterest video ads: same specs as video pins
- Pinterest carousel ads: same dimensions as carousel pins
- Pinterest idea pin ads: same dimensions as normal idea pins
YouTube image sizes
YouTube is the go-to social media platform for video content where you can basically access any video content you can think of. When setting up your personal or business YouTube channel, there are a few image sizes to keep in mind to make your channel as professional as possible.
YouTube profile photo size
Your YouTube profile photo is a lot smaller than other images on your YouTube channel but it’s still good to get a clear and high-resolution personal image or logo.
- Image dimensions: 800 x 800 pixels (recommended)
- Photos will render at 98 x 98 pixels and cropped into a circle
- Supported files: JPEG, PNG, BMP, and GIF (animated GIFs won’t work).
YouTube banner photo size
The YouTube banner takes up a lot of space on your YouTube channel which means it’s the first thing people notice when they head to your YouTube channel, so it’s important to nail your banner photo sizes with these recommendations
- Image size: 2048 x 1152 minimum, 2560 x 1440 recommended
- Aspect ratio: 16:9
- Maximum file size: 6MB
YouTube video size
The YouTube video size is probably the most important thing to nail because YouTube is a video-based content platform. This means YouTube video sizes should be:
- Video sizes: minimum 1280 x 720 pixels and maximum 3840 x 2160 pixels
- Aspect ratio: 16:9
- File size: Maximum of 256GB
- Video length: Up to 12 hours for verified accounts
YouTube thumbnail size
When uploading videos to YouTube you have the option to pick a frame from the video as the image preview. But, sometimes you may want to get more creative and descriptive about your video so you can create your own thumbnail.
Here are the YouTube thumbnail recommendations to follow
- Image dimensions: 1280 x 720 pixels
- Aspect ratio: 16:9
- Maximum file size: 2MB
Snapchat image sizes
Snapchat image sizes are pretty much the same as TikTok videos and Reels videos, taking up the full screen so it’s great for repurposing content across those social media platforms. Here are the recommended Snapchat image sizes:
- Shared images: 1080 x 1920 pixels (minimum)
- Geofilters: 1080 x 1920 pixels (minimum)
- Stories: 1080 x 1920 pixels. Maximum file size of 34 MB; Stories duration: 10 seconds to 60 seconds.
Google Business Profile image sizes
Google Business Profile (GBP) is a search listing platform from the team at Google that can help your brand with SEO visibility and reach. You can use Google my business to give customers an understanding of your product and service offerings, plus it enhances the credibility of your business.
Google Business Profile cover photo size
The cover photo is the largest photo that appears on your Google Business page and the only photo that appears on the knowledge panel on mobile phones.
These are the recommended image sizes:
- Image dimensions: 1024 x 575 pixels
- Aspect ratio: 16:9
- Supported image format: JPG or PNG
- Image size: maximum 5MB
Google Business Profile logo size
Your company logo gives your customers and target audience a way to instantly recognize with your brand and business. While it’s uploaded as a square image, it’s essentially a profile photo that appears as a circle.
These are the recommended image sizes:
- Image dimensions: 720px X 720px
- Aspect ratio: 16:9
- Supported image format: JPG or PNG
- Image size: maximum 5MB
Google Business Profile post image size
When you’re making a post image on your Google Business Profile it’s important to keep in mind that the bottom of the image can be cropped out so make sure all important information is in the center of the image.
- Format: JPG or PNG.
- Size: Between 10 KB and 5 MB.
- Recommended resolution: 720 px tall, 720 px wide.
- Minimum resolution: 250 px tall, 250 px wide.
- Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.
Use Sked Social to manage and schedule your visual content across multiple social media platforms
Posting across multiple social media platforms is essential for social media marketing in 2024 to reach broad audiences, boost engagement and drive sales. But, with so many different social media platforms out there, it can be overwhelming to nail your content, remember to post and get all the image sizing right each time.
If you’re looking to save time posting content, nail your image sizes and engage your target audience on various social media platforms, try out Sked Social. Our all-in-one scheduler allows you to automatically post images, carousels, Stories, videos, and more to multiple platforms from one dashboard.
We don’t just allow you to schedule your visual content: we allow you to manage your visual assets easily. Use the Sked Library to store media collections and find user-generated content (UGC) in just a few clicks.
Then, our drag-and-drop visual Instagram planner allows you to curate a stunning Instagram grid in advance. Plus, the integrated image cropping and editing tools make any last minute changes to your visual content prior to scheduling easy.
What are you waiting for? Sign up for a free 7-day trial to see how Sked can help you turbocharge your social media marketing efforts.