Lead generation

Twitter Marketing Guide: Including Image Sizes and Best Practices

  • 15 Minutes
Tweet at the right size

The images you add to your Twitter profile can play a huge role in creating an impression of yourself or your brand. 

But apart from choosing a good images, how do you actually make sure that you’re sharing fantastic images on Twitter?

Though a tiny element of the entire user experience, image sizes can significantly affect how your images look on social media. Use the wrong image dimensions, and you end up with cropped or ill-fitting content. Worse still, a platform might reject your carefully-edited images if they’re not the correct size. 

In this post, we’ve compiled a Twitter image size cheat sheet with updated details on properly optimizing your Twitter images. And because it takes more than images to make the most of your Twitter account, we’ve added actionable Twitter marketing tips and best practices.

Social media image sizes are likely not the first thing that comes to mind when you’re uploading a Facebook image or adding an Instagram story. What are the chances you pay attention to Pinterest image sizes when pinning an image? Probably none.

But, tThe truth is, as a marketer, you really should pay attention to these sizes. A poorly sized image not only makes for a poor social media experience for your followers, it could also mean your message getting lost due to unfortunate cropping.

So with that in mind, today we’re all about optimizing your images for Twitter. To simplify things, we’ve listed all the recommended Twitter image sizes for you. This cheat sheet outlines recommended image sizes, specifications, and best practices for your Twitter profile photo, cover photo, Twitter cards, ads, and more. 

Profile picture

Your Twitter profile image or avatar may be a tiny thumbnail, but it’s the most important image. This is the image that tells the Twitterati who you are—as a person or a brand.

Getting the size right is important because your Twitter profile picture—whether it’s a photo of you or your logo—needs to be clear, even on a mobile device. 

Twitter’s recommended image sizing for your profile photo is: 

  • Dimension: 400 by 400 pixels
  • Aspect ratio: 1:1
  • Maximum image size: 2 MB

Twitter header/cover photo

Twitter headers, also called banners or cover photos, are a powerful part of your branding. Treat your header as a free advertising space for promoting yourself and your brand. The cover photo size is much bigger than the profile photo size. So you have more room for creativity.

As you create your cover image, remember that your profile picture will encroach into your Twitter banner slightly, so make sure to keep any text away from the lower left-hand side of your design. This way, it won’t be obscured by your profile picture.

Twitter’s recommended image sizing for your cover photo is: 

  • Dimension: 1500 by 500 pixels 
  • Aspect ratio: 3:1
  • Maximum image size: 5 MB

Twitter in-stream image

Tweeting images increases engagement and can gets more people to see your content. When you share a photo, Twitter automatically crops and resizes it before displaying it in the in-stream preview. 

Use the recommended image size to make sure that the in-stream preview doesn’t leave out the best parts of your picture.

Twitter’s recommended image sizing for your in-stream image is:

  • Image dimension:  600 by 335 pixels (Minimum width) 1600 x 900 pixels (maximum width).
  • Aspect ratio: Use 2:1 or 1:1 on desktop and 2:1, 3:4 or 16:9 on mobile
  • Maximum image size: 5 MB

Twitter Cards

Whenever you tweet a link, Twitter crawls that website and pulls a relevant  image from the site that’s displayed in the newsfeed. When people click on this image, they’re taken straight to the website. However, this only works if you’ve installed Twitter Cards on your website. If not, your tweet will appear the old school way as text and a link.

Note that the Twitter card image size has to be correct for the image to display properly. 

Twitter’s recommended image sizing for your Twitter cards is:

  • Dimension: 300 x 157 pixels (minimum size) or 4096 x 4096 pixels (maximum size)
  • Aspect ratio: 2:1
  • Maximum image size: 5 MB

Twitter Ads

Images are an essential part of Twitter Advertising too. The recommended dimensions for visual content used on Twitter ads vary depending on the type of ad, such as standalone image ads, video ads, carousel ads, etc.

Twitter’s recommended image sizing for your Twitter ads:

  • Website card: 800 x 418 pixels
  • App card image: 800 x 800 pixels 
  • Carousels: 800 x 800 pixels 
  • Direct Message card: 800 x 418 pixels 
  • Conversation card: 800 x 418 pixels

You can find the complete Twitter image size guide for each ad type here.

Twitter image file sizes and types

So by now it should be obvious that when you adding any type of image on Twitter, it’s important that you use the recommended file sizes, specs, and file types. 

  • The maximum file size of photos is 5MB. 
  • The maximum size for animated GIFs is 5MB on mobile and up to 15MB on the web. 
  • Make sure you resize your images accordingly so they render well on any web browser and mobile devices. Large images may be rejected all together.
  • You can tweet GIF, JPEG/JPG, and PNG files.
  • Don’t use BMP or TIFF file formats.

6 ways to leverage your Twitter Header photo

The Twitter header is a massive (literally!) part of your Twitter profile. With forethought and good design, it can help you personalize your account further and stand out from the millions of individuals and businesses that use Twitter daily.

So, what can you do to leverage your Twitter header image?

1. Pick an image that reflects your brand

Imagine picking an image full of jewelry, but your brand focuses on software development. Doesn’t make any sense, right? Before you upload a cover picture, ask yourself what you want the image you want to convey about you or your brand on Twitter. that social media platform. 

If you already use your logo for your profile picture, there’s no point in using it for your cover image as well. Maybe your cover image can incorporate your tagline, or include a few more details about the services you offer.

Think about some essential questions about your social media voice too. 

  • Do you want to come across as a fun, professional, or family brand? 
  • What persona do you think will be most appealing to your audience?
  • Are there are any benefits you want to draw attention to?
  • Do you want to promote a particular mission or value through your image?

2. Personalize your banner 

Now that you know the image you want to convey, you may need to further personalize your banner image with relevant text. Use copy that strikes at the core of your brand image. 

While using a stock photo may be a quick way to create a header, never use it “as is.” Instead, use photo editing tools such as Canva or hire a professional designer to create something compelling to capture the professional image you’re trying to convey.

3. Use high-quality images

Your Twitter header photo serves as a gateway for finding new followers. Therefore, it must pique the interest of Twitter users and be easy to understand. Using a high-quality image or artwork with powerful imagery and color is the best approach to accomplish this. 

A high-resolution picture gives your header a higher-quality professional look, even after it has been resized, compressed, or cropped to fit different browsers or devices. 

4. Place crucial elements in the middle of your Twitter header

As mentioned earlier, your profile photo will slightly encroach into your Twitter banner. Also, Twitter scales and re-crops larger images depending on the user’s web browser. Often, the top and bottom sections will disappear. 

So if you have crucial parts you need displayed (like a tag linelogo or a newly launched product), put them as close to the middle as you can and further from the edges.

5. Keep it simple

It may be tempting to crowd your header image with a lot of text or too many images. Please don’t. A crowded image is distracting and doesn’t really do you any favors. 

Don’t go overboard with visual content or text. Keeping your Twitter header simple, professional, and attractive is the best way to communicate the message you want to get across.

6. Leverage your Twitter header as a marketing tool 

As already mentioned, your Twitter header is a free advertising space on the platform. Don’t let it go to waste.

If you’ve just launched a new product or service, showcase it on your banner. Got a webinar or a talk coming up? Advertise it—for free!—on your header.

9 ways to maximize your Twitter presence

Now that you’re aware of the recommended Twitter image sizes and how to use your Twitter cover image to promote your brand let’s cover some tips and tricks you can apply to further maximize your social media presence on the network.

1. Customize your profile

When someone looks at your Twitter profile, you want them to automatically know it’s yours. Meaning you should customize and brand your profile with any recognizable and memorable details about you and your brand. 

In addition to your profile picture, there are two other obvious ways to do this.

  • Your Twitter handle: What’s in a name, you might wonder. A lot when it comes to your Twitter account. This is the name you want people to associateto you with on Twitter.

    Your Twitter handle should be highly recognizable and easy to remember. Keep it short, crisp, yet catchy, so it’s easy enough to mention it in the comments. It’s a good practice to keep your name exactly the same on every social network you’re on. If you’re a brand just starting on social media, choose a name that’s as close to your brand’s name as possible.
  • Twitter bio: Your bio explains what your brand is all about in a text format. Make sure it’s a killer one! While crafting your bio, keep it accurate and infuse some personality or humor to make people want to know more about you.

2. Use images and videos in tweets to increase your retweets

Hundreds of thousands of tweets are posted daily. With so many tweets on our timelines, it’s common practice to scroll through our feeds without reading most tweets. Use eye-catching videos and images to get people to notice and read your tweets. 

It’s been proven that tweets with images receive 150% more retweets and 89% more favorites than tweets strictly made of text. And when it comes to videos, they actually outperform tweets with images. People are more likely to retweet videos six times more than photos and three times more likely than GIFs. 

These statistics are an excellent reason to create high-quality, relevant, compelling images and videos. 

Videos and images are a great way to showcase your brand and make your content feel more personal. Plus, as the numbers show, images and videos in tweets boost your engagement and brand reach.

3. Host a Twitter chat

Hosting a Twitter chat is a fun way to engage your followers, collect their opinions, discuss a topic, and create a sense of community. Twitter chats give you an intimate platform to create a more personal experience between your audience and your brand. 

Twitter chats are also an excellent way of establishing brand authority. When you consistently host chats and discuss relevant topics in your industry, you’ll soon establish yourself as an authority in your industry.

Unsure about how to host a Twitter chat? You can dip your feet into Twitter chats by first participating in a few chats hosted by other users. Be a notable participant by contributing to the discussion; you could earn a significant following from people who like what you say.

4. Make the most of Twitter hashtags

Hashtags (#) are common on every social media platform now but were born and popularized on Twitter first. They’re still a valuable tool for boosting your engagement and discoverability on the platform. 

Correct use of hashtags will make your content more impactful and help you reach new audiences who share your interests. 

While this is exciting to hear, it doesn’t mean you should fill up your tweets with hashtags.  Doing so may even reduce your engagement as over-hashtagged tweets look more spammy than interesting.

Hashtag best practices to keep in mind? Only include hashtags relevant to your tweets, and that make sense for your industry and niche. People can will tell when you’re jumping on a trending hashtag just for the sake of it. Be authentic.

5. Run a Twitter ads campaign

Ad campaigns on LinkedIn, Facebook, Instagram, or Twitter are a great way to reach your audience, drive brand awareness, and increase website traffic. 

Create a social media marketing ad campaign specifically for Twitter to reach your target audience more instantly. If you’re witnessing an engagement drop and want to get your engagement numbers back on track, promoted Twitter Ads are the way to go. They’re also helpful if you’re new on Twitter and want to boost engagement as fast as possible. Promoted tweets allow people to discover your profile even if they don’t follow your brand—yet. 

Promoted tweets appear on people’s timelines, and they can interact with the tweets in the same way they interact with organic content. To make your Twitter ads more effective, stay away from being overly promotional and offer actual value to your audience.

6. Post your tweets during optimal post times

Just as with any social media platform, there are times and days when users are more active on Twitter than others. This is when your audience users is more likely to engage with your tweets. 

Given the millions of tweets posted on Twitter and how short a tweet’s lifespan is, you want to publish your tweets when users are most active. This will increase the chances of people seeing your tweets and gaining more impressions, boost engagement, and get more clicks and retweets. 

One account’s peak posting times may not necessarily be the same for you, as it all depends on specific audiences. We recommend testing your content’s performance at different times and days to find out what works best for your brand. 

If you have a social analytics tool like Sked Social, you can quickly analyze your past performance to see when your audience engages with your posts most. You can use the same tool to schedule your posts to go live at those peak hours ahead of time.

7. Interact with your followers

Consistent tweeting is great but not enough to build a thriving Twitter presence. You also need to engage with your followers.

Interacting with your audience helps create experiences that feel personal and keep them coming back to your profile. 

For instance, if someone responds to your tweet, it feel free to like or retweet it. You can also respond to it and start a conversation of course. People love it when a brand takes the time to actually respond to them! This kind of interaction shows your followers that you care about them and encourages them to continue engaging with your tweets. 

Plus, most people turn to Twitter to ask questions and request customer support from brands. You can quickly build a positive brand reputation by setting aside a few hours or even minutes daily to address these questions and requests. 

8. Implement social listening

Wouldn’t it be nice to know what people are saying about you and your brand? Luckily, you can, through social listening. Monitor social interactions on Twitter to see whether people have positive, negative, or impartial sentiments toward your brand. 

Social listening tools like Agorapulse and BuzzSumo can make it easy to monitor conversations about your brand on Twitter. When you have the insights, you can evaluate your reputation to maintain or improve it.

Social listening also allows you to find emerging trends on social media. You can see what’s trending on Twitter and contribute your voice to relevant trending topics. This will further build your brand authority and amplify your reach. 

9. Keep track of your analytics

All that work to grow your Twitter account, but how do you know  if your efforts are actually paying off?. Is there an increase in your followers? Is your brand awareness increasing? Is there an increase in your web traffic? 

You can determine your Twitter marketing success in these areas (and many more) by checking the data. To do this, track important metrics such as:

  • Engagement: How many retweets, follows, replies, favorites, and click-throughs did your tweets get? 
  • Hashtags: Which of your hashtags are your audience and followers using most frequently?
  • Top tweets: Which of your tweets had the most engagement?

Use data from these metrics to tailor your marketing strategy and content to further suit your audience and followers’ interests. 

Streamline your Twitter social media marketing with Sked Social

As you can see, it can take a bit of effort and knowledge to create brief tweets and eye-catching images that will engage and attract an audience.

To make things easier, faster and more streamlined, you can use a social media scheduling tool like Sked Social. With Sked, you can plan out your social media content, track engagement, schedule your posts ahead of time, and more! 

Learn more about how Sked can help you maximize your Twitter account (and more!) with a free 7-day trial today.

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