Social Media Sizes Guide - Sked Social

The Ultimate Up-To-Date Social Media Image Sizes Guide

Social media marketing is at the forefront of so many business’s online strategies. So, it’s never been more important to know the correct social media image sizes in 2018. Here’s your complete guide to social media image dimensions, updated monthly.

Sure, content is king. But high-resolution imagery is right there on the throne too. And newsflash: it’s playing a crucial role in the social media landscape.

At Sked, we believe that high-quality imagery is imperative for standing out on social media. Whether for yourself, your business or your clients.

This is why Sked has introduced the Magic Crop Function. Sked’s Magic Crop function allows you to crop images to their correct dimensions across platforms during the scheduling phase.

if you’re now looking to simplify your visual marketing workflow, then we’ve rounded up the ultimate guide to social media image sizes.

Here we cover all four platforms that Sked services. Use these quick links to easily navigate through this useful guide.

Why Do Social Media Image Sizes in 2018 Matter?

Using the appropriate social media image sizes in 2018 means no more:

  • ‘Oops’ grainy posts on your Instagram feed
  • Cropped out faces on Facebook
  • Cringeworthy pins that don’t cut it

Only ever share perfectly scaled imagery with the correct sizing dimensions.

Facebook Image Sizes

Facebook has become one of the most powerful marketing tools on the internet. Not only that, but Facebook is also the largest social media platform in the world. This social media giant has 2.27 billion monthly active users and growing.

Meaning? There are more potential customers, clients, and connections on Facebook than ever before.

So, you must put your shiniest foot forward at all times. It could mean the difference between someone buying from you. Or skipping right over to a competitor’s profile.

Facebook Profile

Your Facebook Profile is a hotspot for attention. Especially when you make a new connection. So, choosing an appropriate profile picture and cover photo is downright necessary.

What would you like the first impression of your brand or business? One thing’s for sure. You’ll want your social media image sizes in 2018 to be bang on perfection across the Facebook channel.

Social Media Image Sizes Guide - Sked Social

Profile Picture: 180 x 180 px

Your profile picture encapsulates who your business is. Make sure it’s easy enough to identify you. This could be a headshot or a lifestyle photo of yourself.

Image Guidelines:

  • Thumbnails display at 32 x 32 px
  • Profile photos display as 170 x 170 px on desktop computers
  • Profile photos display as 128 x 128 px on smartphones
Cover Photo: 820 x 310 px

Your Facebook cover photo offers a lot of freedom to express your brand’s character and values. When someone visits your Facebook profile, it’s important to show personality. But of similar importance, you must size imagery correctly for best quality.

Image Guidelines:

  • Smaller dimensions will result in a stretched image
  • Smartphones display cover photos as 640 x 360
  • JPEG or RGB files under 100 KB present best
Facebook Fan Page or Facebook Business Page

It’s no secret that many businesses use Facebook as part of their content marketing strategy. We use fan and business pages differently to personal profiles. Because of this, different social media image sizes apply. This makes it easier for the user to identify the purpose of the page.

Social Media Image Sizes Guide - Sked Social

Profile Picture 180 x 180 px

Usually, a Facebook fan or business page will have a personal photo or brand logo as the profile picture. This is up to you. But remember, your profile photo is displayed with every post, comment or like that the page gives out.

Image Guidelines:

  • Thumbnails display at 32 x 32 px
  • Profile photos display as 170 x 170 px on desktop computers
  • Profile photos display as 128 x 128 px on smartphones
Cover Photo 820 x 312 px

Here’s where your Facebook fan or business page can shine. Your cover photo will only be shown when someone directly views your page. And by adhering to the correct social media image sizes, they’ll be impressed.

We recommend changing this up to reflect things like:

  • Current promotions
  • New products or services
  • Lifestyle elements of your brand

Image Guidelines:

  • Smaller cover photo dimensions will result in a stretched image
  • Desktops display cover photos as 820 x 312 px
  • Smartphones display cover photos as 640 x 360 px
  • JPEG or RGB files under 100 KB present best
Facebook Group

Facebook groups are an effective way to connect with a targeted audience on a deeper level. When you publish a post, all group members receive a notification. This is a huge benefit to your engagement rate. And makes it a favorite platform for businesses, like-minded groups, and communities.

Social Media Image Sizes Guide - Sked Social

Cover Photo: 820 x 428 px

Facebook groups only allow for a cover photo (no profile photo). So, the pressure is on to make it a good one! Using the correct social media image sizes in 2018 is at its peak.

Facebook Event

Even the big brands know that Facebook is a powerful platform to advertise events.

Social Media Image Sizes Guide - Sked Social

Cover Photo: 500 x 262 px

Facebook events allow you to add a cover photo. This works to encapsulate what attendees can expect. Use this to promote things like:

  • The event name
  • Date and time
  • Other important information like sponsors

Image Guidelines:

  • Facebook scales down images to 470 x 174 px
Facebook Posts

Social media image sizes in 2018 are just as important in posts. So taking the time to get savvy with their dimensions is a must. Here we outline exactly which sizes you need when making posts on Facebook.

  • Image: 1200 x 630 px (presents on timeline as 487 x 255)
  • Link: 1200 x 630 px (presents on timeline as 487 x 255)
  • Highlighted: 1200 x 1800 px (presents on timeline as 487 x 730)

Instagram Image Sizes

In 2018, Social media image sizes on Instagram have been a hot topic for conversation. And it’s no wonder. Instagram has a huge emphasis on imagery and an expected one billion active users by the end of 2018. With 80% of users following at least one business account, quality is everything.

Instagram Profile

Your profile on Instagram is essentially your ‘shop front.’ It’s where people come to learn more about your brand and what you have to offer.

Social Media Image Sizes Guide - Sked Social

Profile Picture: 110 x 110 px

Choose a recognizable profile picture. This can be something like a business logo or a headshot to represent your account.

Image guidelines:

  • Instagram requires an aspect ratio of 1:1 to match Instagram’s square photo dimensions
  • Presents as 110 x 110 px on your profile
Square Instagram Feed Photos: 1080 x 1080 px

Uploading images to Instagram in the wrong size can cause awkward cropping on your feed. Square posts are always best suited to the Instagram platform.

Image guidelines:

  • Instagram feed thumbnails appear at 161 x 161 px
  • Instagram requires an aspect ratio of 1:1 to match Instagram’s square photo dimensions
Landscape Instagram Feed Photos: 1920 x 1080 px

While it is recommended to upload square photos on Instagram, there are also landscape dimensions you can use. Please note that landscape posts will result in your brand’s imagery being cropped in grid view.

Image guidelines:

  • Instagram feed posts crop to 600 x337 px
  • Posts use the 16:9 ratio
Portrait Instagram Feed Photos: 1080 x 1920 px

Portrait photos, such as those captured from your phone can be uploaded to Instagram. Although, like landscape imagery, these will crop to a smaller image on grid-view.

Image guidelines:

  • Display as 480 x 600 px
Instagram Stories: 1080 x 1920 px

Instagram Stories play a large role in any social media strategy. It’s a place to connect with your audience on a more personal level. You can also show them some behind the scenes insights into your brand. So, of course, Instagram stories also need the correct social media image sizes in 2018.

Social Media Image Sizes Guide - Sked Social

Image Guidelines:

  • Capture or record imagery vertically
  • When not capturing imagery straight from Instagram, use the ratio 9:16 for best results.

Instagram Story Metrics Made Easy

Grab our ebook Your Guide to Instagram Stories: Measuring What Matters to take Your Instagram Stories game up a notch!
Highlight Covers: 1080 x 1920 px

Instagram highlight covers remain on your Instagram profile at all times. Get creative with your branding elements. And remain consistent across your cover reel for continuity.

Social Media Image Sizes Guide - Sked Social

Image Guidelines:

  • Ensure your focal image is in the very middle of the image to display on the thumbnail correctly
  • When not capturing imagery straight from Instagram, use the ratio 9:16 for best results.

Twitter Image Sizes

Twitter is a popular platform for sharing content that’s quick to consume. So without further ado, here are each of the social media image sizes in 2018 you need to know for Twitter.

Social Media Image Sizes Guides - Sked Social

Twitter Profile Photo: 200 x 200 px

Your Twitter profile photo shows each time you share content. Make this a clear representation of who you, your clients or business are.

Image Guidelines:

  • Upload a square, 400 x 400 px for the best quality
  • Photos should be no more than 2 MB
  • Use JPEG, PNG and GIF image formats
Twitter In-stream Photo: 440 x 220 px

Twitter allows you to share up to four photos with your tweets. While these take up some character space, they’re a great way to add extra personality.

Image Guidelines:

  • Presents as 440 x 220 px
  • Photos should be no more than 5 MB
  • Animated GIFs should be no larger than 3 MB
  • Use the 2:1 ratio for images

Pinterest Image Sizes

Pinterest is a popular platform for businesses to showcase visual content. It’s also a powerful way to drive referral traffic to your website. One in two millennials reports using Pinterest. This comes as no surprise, with it’s easy to consume content layout.

Social Media Image Sizes Guide - Sked Social

Pinterest Profile Photo: 165 x 165 px

Like all other platforms, social media image sizes in 2018 are critical on Pinterest. When signing up using Twitter or Facebook, Pinterest uses your existing profile picture.

If you’re signing up with an email, upload a photo adhering to image sizing rules.

Image Guidelines:

  • Presents as 165 x 165 px on Pinterest Profile
  • Presents as 32 x 32 px on any other area of Pinterest
  • Upload images under 10 MB
  • Use PNG and JPEG images for your profile
Board Display: 222 x 150 px

Creating multiple boards on Pinterest means you can group complementary and eye-catching imagery. Once you’ve curated your boards, images display in two sizes.

Image Guidelines:

  • Larger thumbnails display at 222 x 150 px
  • Smaller thumbnails display at 55 x 55 px

Social Media Image Sizes Guide - Sked Social

Over to you

Social media image sizes in 2018 are crucial across all platforms. Refer to this guide and wow your audience with visual excellence on every post.

Picture of Danielle ReadDanielle Read

Danielle Read

Danielle is the Founder of Readcity Writing, a copywriting and digital marketing biz helping small businesses reach wider audiences through edgy online marketing strategies. When Danielle's not writing articles, creating social media campaigns and wistfully looking out her window, she's playing drums in a band and hanging out with office cat Larry.

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