Cultural Moments to Add to Social Media Calendars This Month: August 2025
July 31, 2025
By
Jen McKinnon
Planning your August 2025 content? These cultural moments could go viral—don’t miss your chance to jump on the biggest trends of the month.
If you’re a social media manager, you know the power of timing. Jumping on a trend just as it peaks? That’s gold. Missing a cultural moment that everyone else is posting about? Pain.
August 2025 is packed with events that are primed to dominate the algorithm—think TV finales, festival content, big-name comebacks, and even a timely cause or two. Here are seven cultural moments to have on your radar this month, plus inspiration for how to tap into them creatively.
Tips for riding the trend wave
Be quick, but not rushed. If you want to tap into a viral moment, prep your content in advance with flexible captions or templates so you can post fast.
Read the room. Not every brand needs to comment on every moment. Choose the ones that naturally align with your voice and audience.
Track sounds and visuals. If you’re on TikTok or Reels, trends often build from a specific quote or snippet—keep your ear to the ground and be ready to adapt.
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Jason Momoa returns in a sweeping historical epic. His massive social presence and tribal storytelling are made for TikTok trailers, fan edits, and meme-ready behind‑the‑scenes moments.
How social media managers can use it
Make a montage of empowering launch quotes to pair with tribal workplace vibes or team culture.
Create a “Momoa moodboard”: dramatic historical still vs. coffee-in-hand modern life.
Challenge followers: “If you were chief of war, what office rule would you start?”
August 2–3 – WWE SummerSlam 2025
Why it matters
WWE’s biggest summer show ever, now two nights, and John Cena’s final SummerSlam appearance—plus hosted by Cardi B. It’s a combustible blend of legacy and spectacle, bound to trend everywhere.
How social media managers can use it
Live-tweet reaction memes during major entries (#CenaFarewell).
Create fan polls: “Best Cena moment?” or bracket-style champ predictions.
Use Cardi B sound bites to hype product drops or reveal surprises.
August 6 – Wednesday Season 2 drops on Netflix
Why it matters
Tim Burton vibes, emo girl energy, fandom theories—which means timeline speculation, cosplay, trending audios, and heart‑broken chaos. Expect heavy re‑shares through month.
How social media managers can use it
“Which Wednesday character are you?” template but brand-themed.
Use eerie/distorted filters and trending audio for dramatic relatable captions.
Poll: “Who belongs in the Gomez meme hall of fame?”
August 7 – The World Games 2025 commence in China
Why it matters
Multi‑sport spectacle outside Olympic spotlight: everything from drone racing to lacrosse sixes. Great for highlighting future-forward, little‑seen sports that amplify diversity and surprise.
How social media managers can use it
Daily “weirdest sport of the day” highlight with short clips.
Tie one sport’s strategy to a team workflow metaphor (e.g. teamwork in lacrosse sixes = synergy).
"Guess the sport": post a close‑up image and let followers guess.
August 8 – South Facing Festival kicks off in London
Why it matters
London’s Crystal Palace Bowl festival mixing nostalgia‑pop (90s acts), dance icons, and mental‑health tie‑in tribute (Flackstock). Perfect pop‑culture nostalgia + cause marketing.
How social media managers can use it
Share throwback soundbites with pop‑culture nostalgia captions.
Partner with mental‑health pages around the tribute.
Festival-inspired Q&A: “Your playlist if your desk was a stage?”
August 12 – Alien: Earth launches on Hulu
Why it matters
Sci‑fi franchise revival with alien conspiracy vibes. Fans will debate theories, post breakdowns, and clip reaction reels. Great for conversation and engagement spikes.
How social media managers can use it
“Invasion checklist” user-generated challenge about workplace takeover/hijinks.
Encourage conspiracy-style thread storytelling for brand lore.
“Spot the alien” macro meme competition.
August 21 – Peacemaker Season 2 rolls out on HBO Max
Why it matters
John Cena returns in a cult‑favorite DC antihero show. Expect frenetic fandom, dystopian GIFs, and chaotic marketing tie‑ins.
How social media managers can use it
Share supercut reaction videos to dramatic “Peacemaker” moments.
Host a “worst instruction manual ever” meme contest (Peacemaker style).
Layer chaotic captions (“me after one email…”) with screencaps.
August 24 – Forbidden Door 2025
Why it matters
An international wrestling crossover in London—wrestling fans are rabid, global, and meme-savvy. The first-ever August Forbidden Door, first time in the UK.
How social media managers can use it
Post hype-match countdowns with overlay quotes.
Meme template: “When they say ‘no crossover’… then Forbidden Door.”
Create poll: fan-favorite AEW vs NJPW style.
August 28 – The Thursday Murder Club premieres on Netflix
Why it matters
Star-studded mystery adaptation (Helen Mirren, Pierce Brosnan) tapping into cozy crime obsession and murder‑club nostalgia (think Knives Out vibes).
Post behind‑the‑scenes jokes or actor quotes with casual branding.
Host a fan vote: “Which character would attend your office murder‑club?”
July 2025
July 2 – Jurassic World: Rebirth Premieres
Why it matters
Jurassic Park sequels always spark a T-Rex-sized wave of nostalgia, fan debates, and “they brought back WHO?” reactions. With every new installment, timelines fill with roars, references, and Velociraptor memes. Expect your feed to get prehistoric.
How social media managers can use it
Create your own “this aged like a dinosaur” meme using old campaigns or industry predictions.
Play with “rebirth” themes to relaunch a product, revive a campaign, or spotlight a glow-up.
Post carousel formats like “If our team were dinosaurs…”—yes, include the intern as a baby raptor.
July 7 – Bachelor in Paradise Airs
Why it matters
The messiest branch of the Bachelor franchise is back—and no one’s safe. Tropical drama, love triangles, and producers clearly stirring the pot? It’s content gold. Social commentary, breakup memes, and hot takes will flood the algorithm.
How social media managers can use it
Channel the chaos into “who gets the rose?” product or team matchups.
Use “here for the right reasons” and “not here to make friends” as captions for product drops or policy changes.
Meme your own paradise—a.k.a. what happens when your post goes viral or your feature finally launches.
July 11 – Backstreet Boys’ Millennium 2.0 Album Drops
Why it matters
The 90s icons are back, and so is your audience’s inner teen. Expect fan nostalgia, side bangs, and a resurgence of “I Want It That Way” edits all over TikTok. Pop culture is nothing if not cyclical—and BSB still slap.
How social media managers can use it
Tap into Y2K aesthetics for your content styling this week.
Run a “which Backstreet song describes our product/team/client” poll.
Pair audio clips with team intros, product nostalgia, or “we’re back, baby” moments.
July 12 – Wimbledon Finals Commence
Why it matters
Wimbledon is tennis, tradition, and thirst traps in white polo shirts. From centre court drama to strawberries-and-cream content, it’s a classy moment that plays well online. And those final matches? Peak suspense.
How social media managers can use it
Use tennis metaphors to highlight wins, product battles, or client rivalry.
Create a “Match Point” moment for campaign performance or feature launches.
Style content with a Wimbledon palette—crisp whites, emerald greens, and quietly savage captions.
July 13 – FIFA Club World Cup Final
Why it matters
One of the most globalized football tournaments hits its climax, meaning all eyes (and hot takes) are on the final. Expect debates, goal reaction memes, and national pride in the comments.
How social media managers can use it
Run bracket-style polls or “who’s your MVP” moments for your brand.
Use soccer lingo to spotlight teamwork, goals hit, or major saves.
Meme dramatic reactions from the final with brand voice commentary layered in.
July 21 – Barbenheimer Anniversary
Why it matters
One year since the internet’s favorite pink-and-black double feature hijacked culture and confused algorithms everywhere. The Barbie x Oppenheimer clash wasn’t just cinema—it was a moment. Expect retrospective memes and “where were you when” posts.
How social media managers can use it
Bring back the duality meme format to highlight two sides of your product or audience.
Use pink-and-black visuals to recap your year in dramatic and playful contrast.
Run “Barbie vs. Oppenheimer” internal polls (designers vs. devs, anyone?).
June 2025
June 3 – Love Island USA Kicks Off
Why it matters
Love Island doesn’t just dominate summer TV—it sets the tone for the entire season’s social chatter. It’s where new slang is born and reactions become memes overnight. Think of it as the unofficial start of hot mess summer. Like The Bachelor but with better lighting and faster meme turnover, it’s a social media playground for creators and brands alike.
How social media managers can use it
Meme the classic text overlays (“Jess, 23, Marketing Manager”) using your team, product, or audience.
Play with “dumping from the villa” or “recoupling” themes to signal product swaps, pivots, or dramatic rebrands.
Use trending clips and audio for relatable memes about your niche.
June 9 – The Tony Awards
Why it matters
It’s not just a Broadway thing—it’s a celebration of performance, drama, and emotion. With red carpet fashion that ranges from regal to unhinged, and performances that flood timelines the next day, the Tonys often deliver some of the most earnest and memeable content of awards season.
How social media managers can use it
Turn standout looks into memes: “Social media managers coming into work the day after their video gets more than 200 views like…”
June 20 – 28 Years Later Hits Cinemas
Why it matters
Zombie movies have always been a vehicle for societal commentary, and cult favorite 28 Years Later is likely to continue that legacy. As with past cult thrillers (The Last of Us, Bird Box), this one could spawn survival memes, fan edits, and apocalypse scenarios tailored for the algorithm.
How social media managers can use it
Jump on one-liners from the film or press tour that could become viral captions.
Play with survivalist tropes—especially if your product helps people “keep it together” under pressure.
June 21 – Northern Hemisphere Summer Solstice
Why it matters
The longest day of the year is more than an astronomical event—it’s a content goldmine. From witchy rituals to beach picnics and golden-hour photo dumps, the solstice marks the unofficial start of high summer. Expect aesthetic posts, manifesting captions, and wellness vibes galore. Think of it as the spiritual counterpart to Love Island’s chaos.
How social media managers can use it
Encourage reflection, intention-setting, or rituals using your product (“the solstice ritual we’re adopting this year…”).
Lean into slow, calming, sun-drenched imagery—especially in contrast to more chaotic June events.
Pair it with nature content, soft audio trends, or carousel posts that feel like a digital exhale.
June 25 – Glastonbury begins
Why it matters
Glastonbury isn’t just a music festival—it’s a cultural touchstone that shapes fashion, sound, and internet culture for weeks with surprise sets, eccentric looks, and emotional crowd moments. Expect slow-drip virality as TikToks and crowd videos emerge over the weekend, setting style and sound trends for the rest of summer.
How social media managers can use it
Curate a “Glastonbury survival kit” with your product at the centre.
Repurpose audio or crowd clips for FOMO-filled content even if your audience isn’t attending.
June 27 – Lorde’s New Album Drops
Why it matters
Every Lorde album ushers in an aesthetic shift—just like Melodrama soundtracked our heartbreak era and Solar Power tried to soft-launch our wellness phase. Following last year’s brat summer driven by Charli XCX, expect Lorde’s drop to set a vibe for internet culture.
How social media managers can use it
Watch for standout lyrics that could transcend into trending sounds.
Keep an eye on album visuals that could become meme material.
May 2025
May 5 – The Met Gala
Why it matters
The Met Gala is the fashion event of the year, and serves as a ‘who’s-who’ of the A-list. This year's theme, "Superfine: Tailoring Black Style", and the “Superfine” exhibition will feature garments, paintings, photographs, and more from artists including Torkwase Dyson, Tanda Francis, André Grenard Matswa, and Tyler Mitchell—all exploring the indelible style of Black dandies, from the 18th century through to the present day. Every red carpet look is instantly dissected, memed, and remixed across platforms, so it’s a big day in the social media world.
How social media managers can use it
Create memes or reaction posts using the most out-there celebrity looks.
For fashion brands, link items of of yours that fit the theme or echo the lookEven B2B brands can join in by joking about the "red carpet" moments in their own industry.
May 11 – Mother’s Day
Why it matters
Mother’s Day is a major emotional and commercial moment. Expect heartfelt tributes, nostalgic posts, and appreciation content to dominate feeds.
How social media managers can use it
Create user-generated content prompts: “Share a lesson your mom or chosen mom taught you” or “What makes a mom—biological or chosen—a hero?”
Highlight gifting ideas—but focus on sentiment over sales-y messaging.
May 13 – Cannes Film Festival Begins
Why it matters
The Cannes red carpet is pure glamour—and the perfect stage for viral fashion moments, film previews, and celebrity buzz. Highly anticipated premieres also spark deep conversations about storytelling, art, and culture.
How social media managers can use it
Keep an eye on standout films or breakout performances that might inspire reaction posts.
May 21 – Nine Perfect Strangers Season 2 Drops
Why it matters
The Hulu hit based on Liane Moriarty’s novel is back—with new secrets, psychological drama, and a refreshed cast. With audiences still in withdrawal after The White Lotus, Nine Perfect Strangers could be the next fix for anyone craving a dose of wealthy-chaos in a luxury setting.
How social media managers can use it
Create reaction posts or memes around the most dramatic or surreal scenes.
Keep your ears open for trending sounds spawned from quotable moments.
May 23 – Lilo & Stitch Live-Action hits theaters
Why it matters
A beloved childhood classic is getting the live-action treatment—and nostalgia is a guaranteed engagement driver. Fans are already deeply protective of how Stitch is portrayed, which could spark viral debates.
How social media managers can use it
Keep an ear out for soundbytes and heartfelt moments from the film that could spark a trend.
May 31 – New Miley Cyrus Album Drops
Why it matters
Miley’s genre-bending evolution has kept fans guessing—and her albums tend to produce at least one massive anthem. Expect powerful ballads, bold visuals, and new TikTok dances. Cyrus has described the new album as “a concept album that’s an attempt to medicate somewhat of a sick culture through music.”
How social media managers can use it
Keep an eye on press surrounding the album release—interviews, talk show slots etc—that could spawn viral moments.
Jump on trending songs early by creating TikToks or Reels using the new tracks.
April 2025
April 6 – The White Lotus Season Finale
Why it matters
HBO’s chaotic luxury drama has become a cultural phenomenon—and Season 3 is no exception. Expect spoilers, memes, and reaction videos to flood the feed the second the finale drops.
How social media managers can use it
Share a reaction meme in your brand’s tone (yes, even B2B can have fun here).
Jump on a trending line or screencap from the finale, and link it to a relatable moment in your niche.
Trending sound prediction
The White Lotus S3 theme tune—or a viral quote from the finale.
April 8 – The Handmaid’s Tale Returns
Why it matters
The new season is back after a long hiatus, and audiences are ready to dive into dystopia. Expect quotes, analysis, and feminist takes to trend as the story picks up.
How social media managers can use it
Use it to comment on resilience, resistance, or societal pressure—especially if your brand is values-driven.
April 10 – Black Mirror New Season
Why it matters
Black Mirror is practically engineered to go viral. Each standalone episode usually drops with a moral gut-punch and a plot twist that gets people talking.
How social media managers can use it
Use dystopian/tech themes to spark discussion or reframe features (e.g. “what if your calendar app could read your mind?”).
Experiment with eerie or glitchy visuals, inspired b in Reels or TikToks.
April 11 – Coachella Weekend 1
Why it matters
Whether your audience is into the music, the outfits, or the memes—Coachella is always a visual and cultural feast. It sets fashion, beauty, and even meme trends for months.
How social media managers can use it
Share your brand’s “Coachella outfit” as a flat lay or playful post (particularly great for fashion brands).
Jump on emerging style or slang from the festival.
Pro tip: Keep an eye on surprise guests and viral moments—they're social gold.
April 13 – The Last of Us Season 2
Why it matters
One of the most emotionally gripping shows of recent years is back—and fans have high expectations. Whether you're in the gaming space or just love a gritty, cinematic moment, this one’s worth watching.
How social media managers can use it
Lean into survival themes: endurance, partnership, making it through the chaos.
Post a "what our product would look like in the apocalypse" meme for a fun twist.
April 22 – Earth Day
Why it matters
Earth Day isn’t new—but every year, it hits differently. With rising awareness of climate action and sustainability, it’s a moment that brands are expected to acknowledge (and not just with a greenwashed post).
How social media managers can use it
Offer practical tips or challenges for your audience (e.g., reduce digital waste, go paperless).
Use Earth Day as a moment to listen—repost or amplify the voices of climate creators or Indigenous leaders.
April 28 – Beyoncé’s Cowboy Carter Tour Begins
Why it matters
Beyoncé. Country. Cowboy hats. It’s already sparking conversation—and the tour hasn’t even started. Expect outfit inspo, dance challenges, soundbites, and serious hype.
How social media managers can use it
Look out for iconic lines from the album that could take the spotlight during the tour — these might become trending sounds.
Post outfit inspiration using your brand's product — great for fashion brands.
Trending sound prediction
Whatever her opening track is. Start planning content around it the minute it drops.
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