(Yes, even with the algorithm mess and AI everywhere)
Let’s cut through the fluff.
2025 is wild. Feeds are flooded. AI is cranking out more content than a sleep-deprived intern with coffee in one hand and ChatGPT in the other. Organic reach is harder to find than a full-strength oat latte after 12pm.
But guess what?
Engagement isn’t dead.
Some types of content still work. Still hook attention. Still stop scrolls. Still spark comments. Still build actual community.
This post is your cheat sheet:
10 post formats that still slap in 2025 — and how to make them work your way.
Let’s be honest. A lot of teams are still stuck in the “just keep the feed alive” phase. Churn, burn, and hope something hits.
But “content calendar maintenance” ≠ actual strategy.
The brands getting engagement in 2025? They’re not just posting. They’re posting with purpose. With clarity. With content built for conversation, not just visibility.
So here’s your reminder: engagement isn’t about shouting louder. It’s about hitting the right nerve at the right time.
Why it still works:
People want to see themselves in your content. POV-style posts (especially on TikTok and Reels) help your audience feel seen.
Formats to try:
Make it yours:
Use your customer’s inner monologue. If it sounds like something they’d say in a group chat, you’re on the right track.
Why it still works:
TikTok trained the internet to react to content, not just consume it. Stitching, remixing, or dueting gives you permission to ride someone else’s wave (without the full lift of starting from scratch).
Formats to try:
Pro tip: Sked’s planning tools help you batch remixable content ideas in advance. So you’re not scrambling when a trend hits.
Why it still works:
Spicy > safe.
Controversial > agreeable.
People don’t comment on lukewarm.
Examples:
Note: You don’t need to be mean—just polarizing with purpose.
Why it still works:
Ask something so specific that people can’t help themselves. It’s low-effort for the audience and high-impact for your reach.
Examples:
Bonus tip: Pin the best responses. Tag users back. That’s how engagement snowballs into community.
Why it still works:
People are over perfection. Give them the mess. The bloopers. The real.
Polished content might look good.
But unhinged content builds trust.
Examples:
Pro move: Use BTS to show the humans behind your brand. Especially in stories, reels, and carousels.
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals and advanced auto-post technology that lets you schedule to all major platforms, Sked Social offers everything you need.
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They’re native, fast, and feel like something stolen from a group chat. Low-fi > high-concept.
Formats to try:
Reminder: Don’t just recycle. Remix. Add your take. Brand it your way. Keep it fresh.
Why it still works:
Everyone loves a peek behind the curtain. This is content that teaches, reveals, or calls BS.
Examples:
Add value, add context, don’t gatekeep. That’s the rule.
Why it still works:
Storytelling meets vulnerability. When brands admit mistakes, people lean in. Because it feels real.
Examples:
The twist: Always bring it back to a win, a lesson, or a next step.
Why it still works:
Still the most engaging format on TikTok and Reels. No studio. No script. Just energy.
Try this format:
“Hey, I know no one asked, but here’s something your marketing team needs to hear…”
(Then drop your niche insight.)
Big brands are now hiring creators just to do this. Why? Because it works.
Why it still works:
Yes, it takes more effort—but when done right, these pieces get saved, shared, and remembered.
Examples:
Bonus: Chop it up. Repurpose it. Post the full, and then slice it for weeks.
Engagement in 2025 isn’t about gaming the algorithm.
It’s about knowing your audience better than anyone else.
What makes them laugh?
What makes them rage-click?
What would they send to a friend?
Then post that.
Over and over and over.
If you’re done winging your content calendar, Sked helps you plan for performance, not just consistency.
📅 Map out post types that actually work
🔁 Repurpose across platforms like a pro
📈 Track real engagement, not just likes
Sked's tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for you and your team.
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