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Are you looking for the missing link in your brand’s digital strategy? Here are five standout brands that are killing it on LinkedIn and what social media managers can learn from their strategies.
LinkedIn is no longer just a platform for professional networking—it's a thriving hub for brand storytelling, thought leadership, and community building. As we power through 2024, many brands are setting the bar high with their innovative approaches to keep their followers engaged and inspired on LinkedIn.
1. Adobe
Adobe nails the art of blending user-generated content with pro showcases. They regularly spotlight their community's creative work, giving artists a stage to shine. Adobe also shares valuable content on LinkedIn, from tutorials to industry trends, catering to everyone from beginners to seasoned pros.Their posts pop with vibrant visuals and engaging copy, making their content both informative and eye-catching. Adobe's team members double as brand ambassadors, sharing behind-the-scenes peeks and personal stories that bring a human touch to the brand.This strategy builds a strong, connected community where followers feel seen and valued, positioning Adobe as a go-to resource for creative pros.
Key Takeaways
Encourage user-generated content to build a community around your brand. Showcase customer success stories and highlight your followers' talents.
2. Microsoft
Microsoft uses LinkedIn to share thought leadership content and showcase innovations across industries with a focus on digital transformation, AI, and sustainability, positioning themselves as leaders.Their LinkedIn posts include long-form articles, interviews with industry experts, and in-depth case studies, offering valuable insights. Microsoft also highlights diversity and inclusion by featuring stories from its diverse workforce.This approach showcases Microsoft's expertise and reinforces its commitment to innovation and ethical practices, appealing to professionals seeking forward-thinking solutions.
Key Takeaways
Use LinkedIn to showcase your brand's expertise and thought leadership. Share in-depth content that provides real value and aligns with your core values.
See one of Microsoft's long-form articles here.
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3. Patagonia
Patagonia's LinkedIn presence is all about environmental activism and sustainable business practices. They use their platform to raise awareness about environmental issues and share stories about their initiatives and partnerships.Their posts combine stunning photos, videos, and articles, often featuring employee and ambassador stories to add a personal touch to their advocacy. Their content goes beyond the brand, focusing on the broader environmental movement.This strategy resonates with followers who share similar values, creating a loyal and engaged community and setting Patagonia apart by showcasing its dedication to a cause.
Key Takeaways
If your brand has a purpose-driven mission, don't hesitate to promote it on LinkedIn. Use storytelling to connect with your audience on a deeper level.
4. Spotify
Spotify uses LinkedIn to share insights into company culture, diversity, and inclusion initiatives. It also highlights new features, playlists, and podcasts, showcasing its relevance in the entertainment industry.Spotify's posts often feature behind-the-scenes looks at their offices, employee spotlights, and stories about how music connects people. They use engaging visuals and relatable language, making their content accessible and appealing.This approach humanizes the brand and showcases its vibrant culture, positioning Spotify as a leader in music and podcasting and appealing to potential employees and customers alike.
Key Takeaways
Highlight your company's culture and values on LinkedIn. Share stories that reflect your brand's personality and connect with your audience's interests.
5. Salesforce
Salesforce leverages LinkedIn to build a community around customer success stories and business solutions. They focus on content that shows how their products help businesses thrive and grow.Salesforce shares success stories, thought-leadership articles, and tips for using its products more effectively. It also hosts webinars and live events, creating engagement opportunities.By highlighting customer success, Salesforce showcases the value of its products and fosters a sense of community among followers, positioning it as a trusted partner in business growth.
Key Takeaways
Use LinkedIn to share customer success stories and educational content. Highlight the positive impact of your products or services and create engagement opportunities through events and webinars.
See an example of one of Saleforce's event pages here.
Final Thoughts
Following these brands on LinkedIn offers a wealth of inspiration for social media managers. By exploring these innovative LinkedIn strategies, you can glean valuable insights to enhance your brand's social media approach. Whether you're aiming to build a community, establish thought leadership, or connect on a cultural level, there's plenty to learn from these standout brands. So, get inspired and start crafting your LinkedIn strategy today!