10 Tips and Tricks for Increasing LinkedIn Post Engagement

February 10, 2025

By

Rachel Ramsay

With over one billion users across 200+ countries, LinkedIn is a go-to platform for professionals looking to connect, share insights, and grow their brands. But with so many posts flooding feeds daily, engagement is what determines if your content gets noticed—or disappears.

Engagement measures how users interact with your posts through likes, comments, shares, and saves. On LinkedIn, a 2% engagement rate is considered solid for brands, while standout posts can reach 5-6%. However, results vary by industry and content quality.

The more engagement your posts receive, the more likely they are to surface in users’ feeds—signaling to LinkedIn’s algorithm that your content is valuable. If you want to increase visibility and interaction, here are ten practical ways to boost LinkedIn engagement.

1. Optimize your LinkedIn profile

Think of LinkedIn as more than just a digital resume—it’s the front door to your company or personal brand. A complete and well-optimized LinkedIn company page or personal profile makes you more discoverable and enhances your credibility. In fact, fully complete profiles can receive up to 30% more weekly views than incomplete pages.

But it’s not just about filling out the required fields—it’s about making your profile engaging and easy to find. Here’s how to optimize it for maximum impact:

Write a compelling headline: Instead of just listing your job title, highlight your value proposition to capture users' interest. What makes you or your brand stand out? Give people a reason to click.
Craft an engaging "About" section: Share your story—who you are, what you offer, and what sets you or your brand apart. Include key details like your expertise, values, and how people can connect with you.
Use a professional but personable photo: No blurry selfies or decade-old headshots—choose a high-quality image that aligns with your brand. A company logo, a well-lit team shot, or a friendly but polished headshot can all work, depending on your audience.

A strong LinkedIn presence is a direct driver of engagement. When people find your page compelling, they’re more likely to follow, connect, and interact with your content.

2. Share content that resonates with your audience

A high-quality profile alone won’t spark meaningful interactions—you also need content that speaks to your target audience. The best-performing posts provide value, prompt conversations, and feel relevant to the people reading them.

Start by identifying topics that matter to your audience. What challenges are they facing? What insights can you share that they’d find useful? Market research, customer calls, and direct interactions can all help pinpoint the themes that will resonate. If you’re unsure where to start, here are a few go-to content sources:

Your team and their accomplishments: People connect with human-centered stories. Share employee promotions, company milestones, sustainability efforts, or even personal wins. Did someone on your team complete a marathon, rescue kittens, or earn a new certification while juggling work? Celebrating these moments showcases your company culture and helps humanize your brand.
Industry insights: Stay on top of trends, research, and challenges within your space. Share your take on emerging developments and how they impact your audience.
Hot takes: Don't be afraid to challenge conventional wisdom. Offering well-researched and thought-provoking opinions can attract attention and inspire discussion—but make sure they’re strategic, respectful, and aligned with your brand.
News sources: What stories are making waves in your industry? Join in on the conversation by offering your perspective and inviting your audience to weigh in.

Before hitting publish, take a step back and see your content through your audience’s eyes. Does it inform, entertain, or offer a fresh perspective? If it’s overly self-promotional, rethink your angle. The most engaging posts aren’t about selling—they’re about starting conversations that matter.

Here's how you can promote engagement through your content:

Offer your expertise

If you write about things your audience already knows, they’ll most likely keep scrolling. The best way to capture attention is by leaning into what you know best—your expertise. Offering unique insights, deeper analyses, or fresh takes on industry topics not only promotes thought leadership but also makes your content more valuable and engaging.

Start by asking yourself:

What do I know that others aren’t talking about? Maybe there’s a common industry challenge you’ve solved in a new way or a behind-the-scenes process that would benefit others.
What topics are trending, and how can I add a new perspective? If a popular post sparks questions or debate, jump in with your own take, expanding the conversation rather than just repeating what’s already been said.
Where can I go deeper? Instead of surface-level advice, share real experiences, data, and examples that others might overlook.

Staying in your lane is key—writing about topics outside your expertise can weaken credibility. But when you double down on what you know best, your posts become more insightful, conversation-worthy, and shareable.

Don't be afraid of hot takes

The last thing you want is a cookie-cutter LinkedIn presence that blends in with the noise. Hot takes—bold, thought-provoking opinions—help set your brand apart, spark discussion, and position you as a leader, not a follower.

But being controversial for the sake of controversy isn’t the goal. The best hot takes challenge perspectives in a way that’s meaningful, not inflammatory. They add depth rather than stirring the pot.

Before posting, keep these best practices in mind:

Make sure your hot take is well-researched and thoughtfully framed. Bold opinions should be backed by facts, data, or real-world experiences.
Get your team’s perspectives. A second (or third) set of eyes can help gauge how your audience might respond and catch any unintended missteps.
Be mindful of biases. Consider different perspectives and refine your messaging to keep it balanced and fair.
Keep it professional. If your take involves critique, focus on ideas, trends, or actions—not individuals. Constructive, respectful discussions create engagement, while personal attacks erode trust.

A great example of a well-executed hot take is Tracksuit's post on Nike. It's controversial because it critiques Nike, a brand widely respected in the marketing world for its many successes. However, the hot take doesn't make unsubstantiated claims—it's well-researched, backed by solid data, and demonstrates the value of Tracksuit's product (which is how they pulled the insights).

It also provides readers with valuable takeaways and encourages them to head to the comments to read more and join the conversation, driving engagement in an authentic way.

3. Maintain a consistent posting schedule

Posting regularly on LinkedIn builds trust, strengthens your brand identity, and keeps you visible in your audience's feed. A consistent schedule signals professionalism and creates familiarity, making people more likely to engage with your content over time.

Plus, LinkedIn's algorithm favors active accounts. Posting at least twice a week can increase your reach and give your audience more opportunities to interact with your brand. Sticking to a schedule ensures you stay top-of-mind and fosters an engaged community.

4. Post a variety of content types

Different people engage with different types of content—some prefer long-form articles, while others respond better to short-form posts, videos, or infographics. Instead of relying solely on one format, mix up your content to reach a wider audience and keep your LinkedIn presence dynamic.

Here are some effective content types beyond text-only posts:

Visual content

Using images and videos on LinkedIn can capture attention and lead to higher engagement, especially for visual learners.

Static images

Many LinkedIn creators stick to text-only posts, which means adding static images or carousels can help you stand out in crowded feeds. Infographics, in particular, can make complex information more digestible, increasing the likelihood of engagement.

Some image ideas include:

Infographics highlighting key findings from recent research
Employee spotlights showcasing the people behind your brand
Event photos to give audiences a behind-the-scenes look at company wins

Videos

LinkedIn reports that videos see 1.4x more engagement than other types of content on the platform, making video a powerful way to boost visibility and interactions. Videos also cater to audiences who prefer more accessible, visually engaging content.

Consider sharing:

Quick video summaries of research findings
Interviews with industry experts or employees to add depth to your content
Customer stories or product demos to showcase real-life experiences

Polls

Polls are the LinkedIn equivalent of asking your group chat, “So what do we think about this?” They spark conversation, encourage participation, and help you gauge audience interest—whether for a product launch, an upcoming event, or a new service.

Some best practices for maximizing engagement with LinkedIn Polls include:

Write a compelling caption: Explain why you’re asking the question to capture interest.
Keep it focused: Stick to one clear question to avoid confusing or overwhelming your audience.
Give clear answer choices: LinkedIn allows up to four options, so make them straightforward and relevant.
Adjust poll duration based on audience activity: A few days might be enough for active users, but a longer time frame can be helpful for audiences who check the platform less frequently.

Well-crafted polls don’t just collect data—they start conversations, invite engagement, and give you valuable insights straight from your audience.

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5. Reshare influencer posts and other user-generated content

People trust user-generated content (UGC) more than brand-created marketing because it showcases real-life experiences and authentic perspectives. Resharing UGC and influencer posts on your LinkedIn page builds credibility and, consequently, fosters engagement.

However, not all content is worth resharing. To maintain authenticity and trust:

Choose posts that align with your company values, highlight your brand positively, and serve your audience.
Vet influencers before resharing their content. Do a quick background check and look for past controversies or misalignments with your brand to ensure their reputation strengthens, rather than weakens, your credibility.

If you're new to UGC, follow brands that are killing it on LinkedIn for inspiration and guidance—like Adobe.

6. Treat your content strategy as a guiding light

A strong LinkedIn content strategy ensures consistency, bolsters your brand reputation, and helps build a recognizable presence. It also bridges the gap between the platform and your other marketing channels, driving traffic across platforms.

For example, if you write a research-backed blog post, share a key insight on LinkedIn and invite discussions by linking back to the full article. This approach not only increases participation and web traffic but also guides your audience through your broader content ecosystem.

However, LinkedIn requires more than just repurposing content from other platforms. To boost engagement and visibility, develop a dedicated LinkedIn posting strategy that’s optimized for the platform's algorithm and audience preferences.

7. Be strategic with hashtag use

Hashtags are everywhere on social media platforms, helping individuals, social media managers, and businesses expand their reach and categorize content. However, while they can be effective, more isn't always better—especially on LinkedIn.

Instead of focusing on quantity, prioritize quality and context. Use relevant hashtags that align with your content to enhance discoverability and create a better user experience.

Avoid simply pulling keywords from your post—this won't do you any favors since LinkedIn's algorithm can infer topics based on the context of each post. Instead, use related terms that haven’t been explicitly mentioned. This way, you expand your ranking opportunities while ensuring your content remains searchable for the right audiences.

8. Engage with what others in your network are posting

Engaging with others' LinkedIn content helps you build relationships, increase visibility, and create a more active presence. Liking, sharing, and commenting on posts—whether from industry leaders, clients, or peers—signals to the algorithm that you’re an active participant in your community.

The golden rule of engagement? Stay true to your brand voice. LinkedIn may be a professional platform, but that doesn’t mean you have to sound like a corporate robot. A touch of humor or a conversational tone can make your responses feel more human and relatable. That said, keep your audience in mind.

Avoid using platform-specific slang from other channels like TikTok or Instagram. What works there might not translate well to LinkedIn.
Write thoughtful, value-adding comments instead of generic reactions. LinkedIn users expect more than just a “Great post!” Meaningful engagement encourages meaningful connections.
Join and participate in LinkedIn Groups. Engaging with relevant groups allows you to connect with like-minded professionals, sharing high-quality content and contributing to discussions that count.

9. Monitor engagement rates and other performance metrics

Figuring out what resonates with your LinkedIn audience often requires some trial and error. That's where performance monitoring comes in. Tracking engagement metrics helps you understand what topics or types of content perform best, when your audience is most active, and how they interact with your posts.

Some key metrics to monitor include:

Unique visitors: Tracks how many people are viewing your profile or page
Follower growth: Indicates whether your content strategy is attracting new audience members
Post engagements: Includes likes, shares, and comments, signaling audience interest
Impressions: Measures how many times your post appears on users’ feeds
Post clicks: Shows how often people take action on your posts

The good news is that you don't have to track these manually—LinkedIn Analytics and external analytics tools like Sked Social can handle it for you.

10. Keep an eye out for LinkedIn algorithm updates

LinkedIn’s algorithm determines what appears in users' feeds, making it a major factor in your post engagement. Understanding how it works can give you an edge in reaching more people.

One key takeaway is that LinkedIn doesn't prioritize viral content—it prioritizes relevance. The algorithm favors high-quality, non-spammy posts that contribute to a better user experience.

Instead of chasing virality, focus on crafting valuable content tailored to your audience. The more relevant and engaging your posts are, the more LinkedIn’s algorithm will amplify them.

To stay updated on LinkedIn’s algorithm changes, follow content marketing experts, keep up with the platform's community policies, and review its spam guidelines. Adapting with the platform ensures your strategy remains effective.

Enhance your LinkedIn strategy with simple post scheduling and insightful performance reporting

Maximizing LinkedIn engagement boosts brand awareness, strengthens relationships, and drives lead generation. To keep your audience engaged, stay consistent, experiment with different formats, and regularly track performance metrics to refine your approach over time.

Sked Social makes LinkedIn management effortless. From scheduling and auto-posting LinkedIn content—including visuals and LinkedIn docs—to responding directly to messages and tracking engagement metrics, our platform streamlines every aspect of your LinkedIn strategy.

Plus, with customizable, presentation-ready PDF reports, keeping clients or stakeholders informed has never been easier.

Book a demo today to see how Sked Social can help you simplify LinkedIn management and grow your brand’s presence.

10 Tips and Tricks for Increasing LinkedIn Post Engagement

1. Optimize your LinkedIn profile