Social search: How to Optimize for Discoverability on TikTok and Instagram (2025)

May 19, 2025

According to a 2025 report, over 50% of Gen Z and Millennials now prefer using social media for product discovery, recommendations, and research over traditional search engines. From skincare reviews to restaurant picks and travel hacks, social media is the new front page of the internet.

Continue Reading
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Filter by Category
Reset
Instagram

How Brands are Using Instagram’s Close Friends Feature (and 5 ways You Can Too)

May 14, 2025

When Instagram launched its Close Friends feature in 2018, it was designed for sharing private stories with—well—close friends. But in 2025? Brands have flipped the script.

Social Strategy

6 Social Media Channels to Supercharge Real Estate Marketing

April 30, 2025

Real estate success is all about hyper-local connections and trust. No algorithm or marketing campaign can compete with that. But showcasing your offerings on the right platforms can turn casual browsers into serious buyers.

Social Media News

From Social Media Manager to Main Character: How the Role of Social Media Managers is Changing

April 30, 2025

In 2025, the role of a social media manager has evolved. When your face or voice becomes the brand, it’s not just content—it’s performance, and it comes with weight. Here's how social media contracts are changing to reflect that.

Social Strategy

Cultural Moments to Add to Social Media Calendars This Month: May 2025

April 29, 2025

Planning your May 2025 content? These cultural moments could go viral—don’t miss your chance to jump on the biggest trends of the month.

Social Media News

Rising Social Platforms of 2025 — Should Your Brand Jump on Them?

April 28, 2025

Let’s explore the platforms making noise in 2025—and whether they’re actually worth your time.

TikTok

Remmie by Riley Just Pulled Off the TikTok UGC Campaign of the Year

April 24, 2025

Last week, a small Aussie brand accidentally ran one of the most successful TikTok UGC campaigns of the year — simply by posting an ad for a content creator.

Instagram

5 Clever Ways Brands Can Drive Engagement with Instagram’s Lockable Posts

April 15, 2025

Instagram is testing a new feature interactive feature: lockable posts. We brainstormed clever ways to use this feature—and how it could slot into your brand’s broader marketing strategy.

Social Strategy

9 Tips To Create More Accessible Social Media Posts

April 10, 2025

Improving accessibility doesn’t require a major strategy overhaul. A few simple tweaks to your process is all it takes to make your content both captivating and accessible to all.

Instagram

10 Days of Social Media Ideas for Restaurants

April 10, 2025

Running socials for a restaurant, and stuck for inspiration? Beef up your content calendar with 10 days of ready-to-deploy social ideas.

AI Tools

Overcoming 7 Social Media Workflow Challenges Like a Pro

April 8, 2025

When you manage multiple social accounts, efficient processes are key to success. Learn how to overcome the most common social media workflow challenges.

Google My Business

Google Business Profile Guide: An Optimization Checklist

March 26, 2025

Create and optimize your Google Business Profile. Our guide covers everything from why you need a profile to how to post regularly without creating extra work.

Google My Business

Maximize the Impact of Reviews on Your Google Business Profile

March 24, 2025

If you’ve already claimed your Google Business Profile (GBP), nice work—you’re one step ahead. But if you’re not getting the clicks, calls, or bookings you expected from the platform, your reviews might be the missing piece.

Social Strategy

5 Gyms Who are Slaying their Social Media in 2025

March 16, 2025

Ready to sculpt those socials? Here’s a look at five gyms that are absolutely crushing it on social media in 2025 and what you can learn from them.

No items found.

7 Snapchat Post Scheduling Tools (+ How To Choose One)

March 14, 2025

While Snapchat’s real-time nature makes it a powerful engagement tool, staying consistent without scheduling can be a challenge. The good news? These tools will help you plan ahead, post consistently, and keep up with your audience—without the last-minute scramble.

No items found.

How Brands Can Make the Most of Reels on Instagram

March 13, 2025

Whether you’re juggling multiple clients or managing content across several brand locations, we’ve got strategies (and insider tips) to help you turn views into results.

No items found.

The Social Media Marketer’s Guide to Videos on LinkedIn

March 12, 2025

Ready to stop blending in on LinkedIn and start dominating? Let’s go over everything you need to know about creating LinkedIn video posts that your followers won’t be able to resist.

Social Strategy

Which Social Metrics to Track (Instead of Follower Growth) to Stay Ahead this Year

March 12, 2025

To truly understand how your content is performing—and how to refine your strategy—you need to track more insightful metrics. Here’s what to focus on instead of follower growth this year.

Sked News

Social Listening: Now Available on Sked Social

March 11, 2025

We have exciting news, so drumroll please... Sked Social has officially added Social Listening to its feature set. 

No items found.

How To Create a Social Media Approval Workflow in 6 Steps

March 10, 2025

If you work with multiple clients, manage various locations, or run social for a brand with strict guidelines, an approval workflow is a must. But where do you even start? Keep reading and we’ll walk you through creating a social media approval workflow step by step.

Social Strategy

5 Salons Who Nail Their Social Media

March 10, 2025

Let's dive into five salon brands that are absolutely crushing it on social media in 2025—from skyrocketing their followers and creating engaging content to boosting their brands.

Instagram

Creative Ways to Use Instagram Carousels in 2025

February 20, 2025

It’s official: carousels are having a moment. Here are five creative ways your brand can use them (that aren’t a photo dump).

Social Strategy

The 11 Best Hootsuite Alternatives in 2025

February 20, 2025

Need an alternative to Hootsuite with lower pricing, more features, or better support for visual channels like Instagram? Here are Hootsuite's top 10 competitors in 2025.

Social Strategy

5 Hotel Social Media Strategies to Inspire You

February 18, 2025

In the competitive world of hospitality, a strong social media game can turn a hotel into a dream destination before guests even step through the lobby.

Social Strategy

5 Healthcare Brands Thriving on Social Media

February 13, 2025

How do you take a serious, often complex industry and make it engaging online? These five healthcare brands have cracked the code.

Reclaim your downtime with Sked Social

Start free trialBook a demo