5 Brands that actually engage with their audience (and what you can learn from them)

July 24, 2025

Forget one way blasts, think Duo’s chaotic owl universe on TikTok, Ryanair’s roast yourself swagger, and Up Bank’s fintech meme fiestas. You’ll get jaw dropping examples, pinch perfect takeaways, and swipe ready hacks to flip your followers into an obsessed community—no corporate fluff allowed.

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Q&A

Q&A with Renee Shaw from tl;dv

July 21, 2025

TikTok loyalty, bearded dragons, and a DM inbox full of wild confessions. Renee Shaw’s answers serve up hot takes, comfort food cravings, and zero tolerance for social media clichés. Expect sharp honesty, unexpected chaos, and absolutely no fluff.

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Winning short-form video strategies: The ultimate guide

July 18, 2025

Short-form video drives real results. But most marketers are stuck in a cycle of constant updates, shifting algorithms, and viral trends that vanish overnight. This guide helps you build a video strategy with staying power.

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Finding the perfect match: How to choose influencers

July 17, 2025

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5 top video content platforms and how to choose one

July 16, 2025

Social Strategy

Social teams are the culture translators—so why aren’t they in the room?

July 16, 2025

Here’s a brutal truth: The people who know your brand’s audience best—the ones living in the comment trenches, decoding internet hieroglyphics, spotting a meme before it even hits Slack—are still being treated like interns with Canva logins.

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6 ways micro influencers deliver big results for marketers

July 15, 2025

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From reels to vlogs: 11 top short-form video styles

July 14, 2025

With the human attention span decreasing and the demand for easy-to-understand content rising, short-form videos are taking over the digital marketing world. But, like any other type of content, you need to find the right fit for your brand.

Q&A

Q&A with Shelley Johnson from Boldside

July 14, 2025

Nostalgic MySpace songs, TikTok vs Instagram, LinkedIn icks, and why building community beats chasing likes, this Q&A serves up hot takes, comfort food picks, and the creators worth following. Quick, honest answers and zero fluff.

Instagram

How to Create a Stand-Out Social Media Proposal (+ Template)

July 11, 2025

Agency Growth

Win clients with a social media pitch deck (+ template)

July 10, 2025

What belongs in an agency social media pitch deck?

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Snooze-Worthy Stats? Not These Video Engagement Metrics

July 9, 2025

Social Strategy

Social media isn’t content marketing anymore. It’s brand theatre.

July 9, 2025

You’re not just running a content calendar. You’re running a show.

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How to outperform your competition with Sked Social

July 7, 2025

Social Strategy

Being “on trend” isn’t a strategy—it’s a stalling tactic

July 3, 2025

If your content relies on trending audio and rushed memes, you’re not staying relevant—you’re just reacting. This blog unpacks why trend-chasing leads to burnout and forgettable content, and how to build a strategy rooted in brand, not hype. From evergreen posts to content pillars, see how Sked helps you stay consistent, creative, and in control.

Social Strategy

If your social strategy can’t survive a sick day, it’s not a strategy

July 1, 2025

You’ve got a fever, a pounding headache, and a prescription for painkillers and bed rest. But instead of logging off and letting your body recover, you’re still stress-refreshing Slack. Why? Because without you, nothing gets posted. Captions go unapproved. Someone’s panicking about login access. And suddenly, your "strategic" social workflow is being held together by a string of emergency DMs and caffeine-fueled chaos.

Productivity

You’re doing too much: What to automate, delegate, and kill in your social strategy

June 25, 2025

Let’s be real: nowadays, social media managers are expected to do it all. Content strategist, copywriter, graphic designer, data analyst, community manager, customer service rep, trend forecaster—all rolled into one.

Social Strategy

Cultural Moments to Add to Social Media Calendars This Month: July 2025

June 23, 2025

Planning your July 2025 content? These cultural moments could go viral—don’t miss your chance to jump on the biggest trends of the month.

Productivity

Approval process vs. agility: The social media tug-of-war (and how to win it)

June 20, 2025

Social media moves fast—but many brands still move slowly. While TikTok trends, meme moments, and reactive content can catapult brands into cultural relevance, many social media managers are still stuck waiting days (or longer) for approval. That funny, timely post? By the time it gets greenlit, the moment’s passed.

Social Strategy

The rise of Finsta branding: Why polished feeds are losing to personality

June 18, 2025

Picture this: Your brand’s grid is a visual masterpiece—every color graded, every caption crafted, every pixel polished to perfection. But your engagement? Quiet, crickets, low-key ghost town vibes.

Instagram

Find opportunities to win with client social media audits

June 18, 2025

Social media audits are powerful tools for earning trust and uncovering real growth opportunities. Help clients see what’s working, what’s not, and exactly how to move forward with a data-backed social media marketing strategy.

Productivity

Social media is now a team sport—so why are we still buying solo tools?

June 17, 2025

In 2025, social media is more complex, collaborative, and business-critical than ever. And yet, so many teams are still using tools built for solo creators or tiny startups. It’s like trying to run a relay race with one sneaker or a pair of flip-flops.

Professional Development

Uncomfortable questions to ask yourself to make your content better

June 16, 2025

You know the feeling. You're hitting deadlines. The content calendar is packed. The posts are... fine. But are they actually working?

LEAD GENERATION

The Social Media Marketer’s Guide to Attribution Models

June 16, 2025

Clients don’t just want to see likes and shares. They want clear proof that your social media marketing is contributing to real business results. That’s why understanding attribution matters.

BRAND AWARENESS AND LOYALTY

The Ultimate Guide To Choosing and Using Social Media Channels

June 13, 2025

Drowning in platforms, chasing trends, and still not seeing results? Here’s how to make sure you show up where it matters most.

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