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In today’s fast-moving digital landscape, managing multiple social media accounts for large businesses is no small feat. The best enterprise social media platforms will help simplify your workflow, give you real-time insights, and make sure your campaigns hit the mark.
For large businesses in 2024, social media management goes way beyond content creation and posting. It’s a constant juggle of automating, optimizing, and scaling your presence across multiple platforms while keeping your brand consistent. The best enterprise social media management platforms offer a range of tools to help with everything from scheduling and content planning to detailed analytics and collaboration features. These platforms can empower teams to stay organized, keep the content flowing, and make data-driven decisions that can make a huge difference to your engagement.
In this article, we’ll cover Sked Social’s top picks for the best enterprise social media management tools in 2024, highlighting key features that make them essential for any growing business. Whether you’re looking for automation, analytics, or multi-platform integration, these platforms will ensure you stay ahead of the game.
What to look for in top enterprise social media management tools
Choosing the right enterprise social media management platform is all about finding a solution that can scale with your business and simplify your social media strategy. First, look for tools that offer reliable scheduling and automation. Managing multiple platforms and accounts can be overwhelming, but the best tools will let you schedule posts in advance, automate workflows, and ensure consistency across all channels.
Next, great data and analytics are crucial. You’ll want a platform that provides in-depth reporting on engagement, audience growth, and campaign performance so that you can track how you’re performing. This data will help you refine your strategy and ensure your content is resonating with your audience.
We know that collaboration features are essential for larger teams. Look for platforms that allow team members to work together, manage approvals, and stay organized across different projects. Lastly, multi-platform integration is a must—your tool should seamlessly connect to all the social media platforms your business uses, from Instagram to LinkedIn.
Key features
When it comes to choosing the right social media management tool for your enterprise, you’ll want to focus on features that will streamline your workflow and maximize your team’s efficiency. Here’s what to look out for:
- Planning, Scheduling & Publishing. A powerful scheduling tool allows you to plan, schedule, and publish content across multiple platforms seamlessly. Look for tools that support bulk uploads and provide a visual calendar to help you maintain a consistent posting schedule.
- Multiple Channels & Accounts. Managing multiple social media accounts across different platforms is key for any large business. The best tools will integrate with all major social networks and allow you to manage several accounts from one unified dashboard.
- Analytics & Intelligence. Analytics should go beyond basic metrics. Look for platforms that offer detailed insights into engagement, audience demographics, and content performance. Advanced tools also provide AI-driven recommendations to improve your strategy.
- Approval Workflows. For larger teams, easy approval workflows are a must. They allow for better collaboration and ensure that all content is vetted by the right people before it goes live, making sure your messaging stays on-brand.
- Engagement Tools. Managing engagement is just as important as publishing content. Look for platforms that centralize all of your interactions—comments, mentions, and direct messages—so you can easily respond to your audience in real time.
- Artificial Intelligence. AI technology can streamline your workflow by recommending optimal posting times, automating responses, and even generating insights into trending topics or hashtags. It’s a key feature in 2024 that can drastically enhance efficiency and engagement.
- Team Pricing. For enterprise-level teams, flexible pricing based on the number of users or accounts is essential. Look for platforms that offer scalable pricing models tailored to the size of your organization, ensuring you’re only paying for what you need.
Our picks for 2024’s best enterprise social media management tools
- Sked Social. The best all-in-one social media management platform for enterprise teams.
- Sprout Social. A strong alternative for enterprise social media management at a higher price point.
- Zoho Social. A popular solution for enterprise brands looking for social media CRM integrations.
Other platforms to consider
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1. Sked Social
Sked Social is a powerful, user-friendly, all-in-one social media management tool built with large teams in mind.
Designed for enterprise teams, it simplifies social media scheduling across multiple platforms using an intuitive, centralized calendar. Sked also supports team collaboration, making it easy for large teams to manage social accounts and content workflows. The platform’s focus on visual content management and its affordable pricing make it a strong contender for businesses looking to simplify their social media efforts without sacrificing functionality. With particular strengths in visual content platforms like Instagram. It supports automatic posting for Instagram Stories, carousels, and Reels—features that many competitors lack. It also features Captivate AI, helping you brainstorm content ideas and publish impactful content faster.
Sked offers flexible pricing that scales well for growing teams, providing all the core tools you need—scheduling, performance tracking, and team collaboration—without the hefty costs of other platforms. For businesses looking to balance affordability with functionality, Sked delivers solid value, especially for Instagram-heavy content strategies.
Best for
Sked is ideal for organizations needing an affordable, all-in-one platform for scheduling, auto-posting, and collaboration, offering great value for enterprises with high-volume content needs. Its auto-posting features and collaborative tools make it perfect for high-volume content management across multiple platforms, at a more affordable price point than other platforms.
Key features
- Visual Content Calendar: Organize, plan, and manage posts across multiple platforms with an easy-to-use centralized calendar
- Team Collaboration: Assign roles and collaborate seamlessly with multi-user features for content approvals and scheduling
- Integrated Link in Bio tools: Help drive traffic from Instagram by creating customizable landing pages for key content
- Instagram Automation: Automatically schedule and post Instagram Stories, Reels, and carousels, streamlining content management
- Detailed Analytics: Track post performance and gather insights to optimize social media strategies and improve engagement.
Pros
- Affordable pricing for large teams and enterprises compared to other platforms - Sked doesn’t charge extra for seats
- Excellent for Instagram-focused content management with advanced scheduling options
- Great AI-powered content generation with Captivate AI, integrated into Sked’s core features
- Dedicated customer service manager offers training and onboarding for Professional and Enterprise customers, on-going support and guidance on best practices and strategy, and new features for Sked.
Cons
- Other platforms may have more in-depth social listening and analytics
- Some users report issues with managing non-Instagram platforms like LinkedIn or YouTube
Customers say
“I have been with Sked Social for about 3 years now and use it to run my clients' accounts everyday.I do not have to pay to have more members on my team. The price depends more on the number of accounts I have. Despite this, they're very generous with the number of accounts you can post on with even the most limited features. I enjoy the fact that I can set everything to auto-post and has a lot of nifty features like client link reviews that make my social media management process easier. Their analytics section is super in-depth as well. They are constantly improving based on their customer feedback which I really appreciate.” Mae, G2
“I have tried many social media management tools over the years, however Sked has remained the best platform I have used. They are constantly innovating for new ways to enhance their offering. I very rarely have hiccups with the auto-posting feature, it's much more like once in a blue moon, whereas other platforms I've used have been multiple times a week. Highly recommend to anyone in marketing.” Paige, Capterra
Cost
Sked’s Professional plan starts at $199/month, with custom pricing for Enterprise plans
2. Zoho Social
Zoho Social is a full-featured enterprise social media management platform built for businesses and agencies, making it a great choice for large teams. It helps streamline social media tasks like scheduling posts, tracking mentions, and managing multiple brands through one central dashboard.. Backed by Zoho’s suite of 40+ tools, Zoho Social integrates effortlessly with broader business workflows, helping everything run smoothly.
One of its standout strengths is its integration with Zoho’s CRM system, allowing businesses to track social media-driven revenue and generate leads directly from platforms like Instagram and Facebook. Zoho Social's powerful collaboration tools also make it easy for enterprise teams to assign roles, set permissions, and track performance, allowing for smoother teamwork and better insights to guide strategic decision-making.
Zoho Social's main weakness lies in its lack of depth for Instagram analytics, especially in areas like tracking performance for Reels and Stories. Additionally, Zoho’s platform can feel less user-friendly when managing visual content like Instagram carousels, so it may not be the best fit for Instagram-focused businesses.
Best for
Zoho Social is perfect for enterprise brands that want to combine social media management with a Customer Relationship Management system. Its smooth integration with Zoho CRM makes it easy to track social media leads and revenue, making it a great fit for teams focused on building strong, data-driven customer relationships.
Key features
- CRM Integration: Easy CRM integration allowing businesses to track leads and social media-driven revenue
- Listening Dashboard: Allows the creation of listening columns to track brand reviews, @mentions and brand keywords.
- Publishing tools: Visual content calendar, bulk scheduling, and planner to manage content across multiple platforms.
Pros
- User-friendly interface for content scheduling and management.
- Integration with Canva to create and edit visuals for social media
- Easy to interact with leads and potential customers from the dashboard and refer them to the CRM program
Cons
- Mobile app lacks the full functionality of the desktop version, making on-the-go management less efficient
- Limited third-party integrations compared to other platforms
- A steep learning curve when navigating advanced features
Customers say
“The platform is intuitive and easy to use. After deploying Zoho Social, we are much more organized in our SMM campaigns and have greater insights and transparency for the management team.” Gartner
“The standout feature for Zoho Social is creating a dashboard that is easy to navigate and use on a daily basis. From the moment you enter the platform, you feel at ease and in charge of the social media operations.” Gartner
Cost
Zoho Social's pricing for enterprises starts at $275/month for the Agency plan (10 brands, 60 channels, 5 team members), with the Agency Plus plan at $400/month for 20 brands and 120 channels, offering features like agency-branded reports and custom domains.
3. Sprout Social
Sprout Social is a powerful platform for enterprises that need to manage and grow their social media presence across multiple platforms. With features like automated publishing, detailed analytics, and team collaboration tools, Sprout helps large businesses stay organized and efficient. It's a go-to solution for teams looking to make social media management easier and more effective
Sprout Social’s strengths lie in its all-in-one platform for enterprise users. It offers advanced reporting, allowing businesses to track social media performance, along with tools like social listening and customer engagement. The platform’s ability to unify social marketing, customer care, and data analytics makes it a standout choice for enterprise-level social media management.
Sprout’s biggest weakness is in its cost. The platform’s pricing can get pretty steep, especially if you need to add multiple users—each one comes with an extra fee. Also, some features, like certain content publishing options, are locked behind the more expensive plans, which can feel limiting if you’re trying to keep things flexible or work with a smaller budget.
Exploring alternatives to Sprout Social? See our breakdown of top Sprout Social competitors and how Sprout compares to Sked.
Best for
Sprout Social is best suited for large enterprises, agencies, and teams that need an all-encompassing social media solution and don’t mind a higher price point.
Key features
- Social Listening: Sprout’s AI-powered social listening tools provide real-time insights by tracking customer sentiment, competitor activity, and market trends.
- Analytics and Reporting: Sprout Social offers customizable reporting features that allow you to track your social media performance, generate tailored reports, and measure ROI across various campaigns.
- Automation and Chatbots: Sprout includes tools for automating responses, reducing manual tasks, and offering 24/7 customer engagement through customizable chatbots.
Pros
- Automation for customer engagement with chatbots and workflow management
- Customizable reports which are easy to create and share
- Great competitor analysis and social listening tools to help optimize your approach
Cons
- High cost, especially for large teams with multiple users
- Limited amount of social media accounts for cheaper plans
- Many users mention a steep learning curve for the scheduling tools
Customers say
“Sprout Social is helping our social program grow and flourish. The user experience is intuitive and reporting is robust. We always know what's working and what's not. Additionally, the support and success teams have been extremely responsive and helpful, ensuring that we are getting the best ROI.” Gartner
“It was a great product but ultimately the price raised too much and we switched to a similar tool.” Gartner
Cost
Sprout’s Professional plan starts at $299/month per seat, with custom enterprise pricing for organizations with large-scale social media operations.
4. Hootsuite
Hootsuite is a well-rounded social media management platform, an industry mainstay helping businesses of all sizes handle post scheduling and track performance across multiple platforms. Its enterprise-level features, particularly for large teams, make it a popular choice in the social media management space.
Hootsuite offers a wide array of tools, including features for social listening, influencer identification, engagement, and a complete suite for social media publishing. Its strengths are in its comprehensive scheduling options and advanced analytics, which help teams manage large-scale social media campaigns. It's particularly strong in providing insights for optimizing posting times, making it a useful tool for businesses managing social strategies across multiple platforms.
Hootsuite’s biggest downside is its cost, especially when adding extra features or users—for example, if you’ve got a team of 30, its enterprise plan can get expensive fast. Compared to Sked Social, Hootsuite also lacks advanced Instagram features like auto-posting Reels and Stories, so it’s not the best choice for Instagram-focused brands.
Making the switch away from Hootsuite? Check out our rundown of Hootsuite alternatives or see how Hootsuite stacks up against Sked Social.
Best for
Hootsuite is best for larger enterprises with complex social media needs, particularly those managing multiple accounts or working on global campaigns. It’s particularly useful for teams looking to automate social tasks and handle day-to-day social media operations efficiently.
Key features
- Bulk scheduling: Publish and schedule posts across multiple platforms of up to 350 posts
- Social listening tools: Monitor brand mentions, hashtags, and keywords in real-time
- Easy content creation: Built-in Canva templates, an AI caption writer, and streams to discover the best content to share.
Pros
- Easy-to-use interface for managing multiple social accounts
- Strong integration options with third-party apps and tools like Canva
- Great analytics features to track and visualize the performance of each post
Cons
- High cost when adding extra users, particularly for larger teams
- Lacks advanced Instagram features like auto-posting Reels and Stories
- Many of its best features like advanced inbox management are limited without a high-end plan
Customers say
“Hootsuite is a wonderful tool for managing multiple social media handles from a single dashboard. This tool has been a time saver as I can draft, schedule and post similar posts over multiple social media accounts at once and can also track each of their performance without having to login to each social media account which is simply superb.” Gartner
“I've used Hootsuite for at least 10 years across multiple roles, and have trained numerous employees on it. While there are a few glitches and a couple of things that can be frustrating, it is an industry leader for good reason, and it reliably performs as expected. Gartner
Cost
Hootsuite’s pricing starts at $99/month for the Professional plan (1 user), $249/month for the Team plan (3 users), and custom pricing for the Enterprise plan, which includes 5 users with additional charges for each extra user.
5. Sprinklr
Sprinklr stands out for its ability to handle large-scale social media operations across 30+ channels, making it ideal for enterprise-level businesses. Sprinklr focuses heavily on its integrated AI-powered tools for real-time social listening, sentiment analysis, and detailed reporting, offering deeper insights into audience behavior and campaign performance.
Sprinklr’s biggest strengths for enterprise social media management are its ability to handle large-scale operations across 30+ channels and its AI-powered features. If you're managing multiple teams and need scalability, Sprinklr offers more flexibility and AI-driven efficiency compared to other options.
Although a powerful platform, Sprinklr can be harder to navigate with its complex features, which can be pretty overwhelming for newer users. Users also point to issues with Sprinklr's tag functionality, particularly with platforms like Facebook and LinkedIn.
Best for
Sprinklr is best for large enterprises managing multiple social media channels at scale. It’s ideal for businesses wanting advanced AI tools for easy social listening, analytics, and customer engagement.
Key features
- AI-powered social listening: Track brand sentiment and customer insights in real-time
- Advanced reporting: Customizable dashboards for tracking performance across paid, earned, and owned media
- Integrate and collect reviews: Monitor ratings for consumer insights, then integrate them on your site or app to boost conversions.
Pros
- Integrates smoothly with other business systems, making it flexible and easy to use for enterprise-level social media management
- Customizable workflows let you set things up exactly how your team needs
- AI simplifies managing multiple channels, helping you respond faster and stay organized
Cons
- Complex platform, not particularly intuitive for new users
- Many users mention the platform being buggy or slow, particularly when handling large amounts of data
- Higher cost, with non-transparent pricing for enterprise
Customers say
“Great product that allows us to monetize all the social interactions with our clients. It also integrates extremely well with Salesforce.” Gartner
“Using this tool, our customer base has sky-rocketed and we're able to see clear impact of our promotions. The tool is very flexible to allow content create, preview and trigger on various experience portals.” Gartner
Cost
Sprinklr’s SMM and Customer Service Solution plans start at $299/month, with custom pricing for enterprise.
6. Brandwatch
Brandwatch is an enterprise level platform built with a focus on monitoring social media and analyzing online conversations. It’s a great option for big businesses looking to track customer sentiment and trends across multiple social channels. It also has an integrated content calendar, centralized inbox and a handy digital asset library.
Brandwatch stands out for its advanced social listening and analytics. It lets businesses monitor brand health, spot trends, and keep tabs on competitors, making it useful for organizations that rely on data to make decisions. It’s got a fairly intuitive UX, making it easy for new users to master.
While Brandwatch is excellent for social listening and analytics, it can be complex and difficult to navigate for new users. Compared to platforms like Sked Social, Brandwatch lacks advanced features for Instagram content, which can be a disadvantage for visually focused brands. Its non-transparent pricing structure is also a downfall, with no pricing information directly available.
Best for
Brandwatch is best for large enterprises that are more focused on needing comprehensive social listening and advanced analytics. It's really a platform for monitoring brand reputation, tracking competitor activity, and gathering deeper insights from online conversations.
Key features
- Advanced Social Listening: Tracks brand mentions, customer sentiment, and competitor insights across multiple social platforms in real time.
- Powerful visual reporting tools: Data visualization makes it easy for teams to interpret complex data and share insights.
- Comprehensive Analytics: Provides in-depth analysis and reports to help you understand trends, audience behavior, and campaign performance.
Pros
- Great advanced, customizable analytics and a large variety of integrations
- Strong audience reporting, real-time monitoring, and alerting features
- Unlimited users and a range of distrubution, sharing and permissions options
Cons
- Non-transparent pricing - you can only get a pricing quote by booking a demo
- Lacks automatic posting for Instagram Stories and Reels, which can be a disadvantage for visual content-heavy brands.
- Less of an all-in-one social media platform, more of a social listening and consumer intelligence tool.
Customers say
“Brandwatch offers intuitive yet robust boolean search functionality. Its source coverage is excellent. The widgets and filter options in the standard review and dashboard environment offer great flexibility and allow for intricate slicing and dicing of the data.” Gartner
“Brandwatch is a great social listening tool. I'm using it most for following up conversations about a brand or specific topics, and I'm finding great historical analysis. There are many filtering possibilities and It's easy to build queries. The tool seems to be very "DIY", you can learn how to work it quickly. Only downside is the pricing, higher than most of competitors.” Gartner
Cost
Contact Brandwatch for a pricing quote.
7. Khoros
Khoros is a social media management platform designed for large-scale enterprises, helping businesses manage multiple social accounts across various channels. The Khoros suite offers tools for social listening, publishing, 1-to-1 or 1-to-many engagement, and comprehensive analytics.
One of Khoros’ biggest strengths is its reliable cross-channel social media integration, which brings all messages from various platforms into a single dashboard, helping brands ensure that no customer interactions are missed. It also features advanced reporting dashboards that allow for custom reports across social media channels. Khoros also excels in social listening, helping brands monitor and respond to social mentions and manage sentiment around their content.
However, Khoros has some limitations. Its analytics features could be more detailed, particularly when it comes to in-depth reporting for Instagram. Additionally, its user interface has been noted as outdated, lacking the modern feel of other platforms, which can make navigation a bit cumbersome.
Best for
Khoros is particularly useful for companies that want comprehensive social listening, community management, and omnichannel engagement across various platforms.
Key features
- Centralized inbox: Condenses customer messages from all social channels into one inbox for seamless communication
- Advanced social listening: Sentiment analysis tools track what’s being said about your brand across social media platforms
- Customizable reporting dashboards: Create tailored reports that track key social media performance metrics across channels.
Pros
- Great social listening, sentiment tracking and audience insights
- Users note great customer service and account management
- Easy-to-use media content and calendar management
Cons
- Analytics features, particularly for Instagram, could be more detailed
- The interface feels somewhat outdated, making navigation less intuitive
- Non-transparent pricing structure, can be expensive for smaller teams
Customers say
“Khoros has an extremely customer friendly interface. We use them primarily for social listening (Intelligence) and social media displays (Experience). In intelligence, it's easy to modify searches and share data outside of the Khoros environment” Gartner
“Khoros has easy-to-use interface and it provides real-time data and experience. It provides me with complete statistics to keep check of where our content has been shared and by whom.” Gartner
Cost
The minimum price for Khoros varies based on your company’s specific needs.
8. Emplifi
Emplifi is an enterprise-level social media management platform built to integrate marketing, commerce, and customer care. It stands out for its advanced AI integration, offering brands real-time insights, predictive analytics, and social listening tools that help fine-tune strategies across all channels.
Emplifi’s strengths lie in its AI-powered automation and social commerce features, making it ideal for large businesses looking to optimize user-generated content and enhance customer engagement.
More comprehensive platforms like Sked Social excel in Instagram-specific automation and scheduling, offering more advanced Instagram content management capabilities. If you’re looking to manage Instagram-heavy businesses with a visual focus, you might look to other platforms.
Best for
Emplifi is best for businesses, marketing teams, and agencies that want cross-platform analytics and AI-powered insights.
Key features
- AI-fueled automation (including GPT-3 support)
- Unified social media dashboard: Centralize performance metrics across platforms.
- Detailed engagement insights: Data on audience engagement, post performance, and growth trends.
Pros
- Great onboarding and technical support
- Offers AI-powered insights and recommendations
- Easy to create automated reporting from the interface
Cons
- Quite expensive compared to other platforms.
- Users mention API issues with some social media platforms
- Dashboard can be overwhelming for smaller teams or single-platform users.
Customers say
“Emplifi Social Marketing Cloud was easy to use, deploy and onboard. Training materials were simple. Creating and managing social media is easy to do..” Gartner
“The community and publisher tools work really well. It is user friendly and very smooth with barely any issues. If there are technical problems, the rep is quick to solve” Gartner
Cost
Emplifi has only one annual plan priced at $2,400/year, including 10 social media profiles.
Conclusion
Any social media manager knows that handling content across multiple platforms can quickly become overwhelming. In today’s social media landscape, businesses need a platform that can keep up with large-scale operations and ever-changing digital demands. Whether it's automating posts, tracking performance, or facilitating team collaboration, enterprise-level solutions need to be both powerful and easy to use.
Sked Social delivers on all fronts, offering affordable pricing and advanced features, especially for visually-focused strategies. It's a comprehensive platform built to scale with your business needs, with an abundance of features that make day-to-day social media management easy. Sked delivers the right balance of functionality and affordability, helping you focus on what matters most—engaging with your audience.
Ready to see how Sked Social can transform your social media management? Book a demo today.