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Want deeper insights into your Instagram content and followers? Looking for insights to drive smarter Instagram strategy and grow your account? Then you need one of the Instagram analytics tools on this list.
Great social media marketing extends beyond creating and sharing content—and great marketers take it a step further to ensure their strategy is working. That’s where social media analytics comes into play.
For Instagram marketers, this starts with choosing the right Instagram analytics tool. These tools can help you analyze Instagram data and answer questions like:
- Are any of my followers even seeing my posts?
- What hashtags can help improve the reach of my posts?
- How can I spend my marketing budget better?
- What strategies are my Instagram competitors using?
By answering these questions, you can make smarter decisions about how to invest your time, money, and energy into Instagram marketing.
Below, we’ll give you our picks for the best Instagram analytics and reporting toolsin 2024. Along the way, we’ll show you how to pick the right analytics platform and the features you’ll need from these tools.
What to look for in the best Instagram analytics tools
When choosing the best Instagram analytics tools, it’s important to focus on a few key factors. First, look for tools that offer detailed follower insights—understanding audience demographics, activity times, and engagement trends can guide content strategy. Next, consider tools that offer hashtag performance tracking to help you reach wider audiences. You’ll also want to focus on features like content performance analysis, which helps you see which posts resonate the most with your followers.
Another key feature is competitive benchmarking, which allows you to monitor and compare your performance against industry competitors. Finally, make sure the tool integrates with your existing marketing platforms and provides customizable reports to tailor data insights to your specific business needs. Prioritize tools that balance ease of use with comprehensive analytics, as this will help you make informed decisions without getting bogged down in overly complex data.
Key features
When choosing an Instagram analytics tool, it’s crucial to focus on the features that will drive meaningful insights and improve your overall strategy. These are some essential features to consider that can help you optimize your Instagram efforts:
- Instagram account analytics: Look for tools that provide insights into your followers’ demographics, behavior, and activity. This feature helps you understand who engages with your content and when, allowing you to adjust your strategy for maximum impact.
- Content and campaign analytics: Analyzing individual post and campaign performance is essential to understanding what resonates with your audience. These tools help track metrics like likes, comments, shares, and reach, giving you a clearer picture of what works and what doesn’t.
- Competitor analysis and monitoring: This feature enables you to track how your competitors are performing, what content they post, and how their audience engages with them. Benchmarking against competitors gives you helpful insights into what’s trending in your industry and helps identify new opportunities.
- Best time to post recommendations: By analyzing when your followers are most active, this feature suggests optimal posting times to increase engagement and reach within the notoriously tricky Instagram algorithm.
- Dashboards and reporting tools: A good analytics solution should offer customizable dashboards and reporting tools, making it easy to track your progress and share insights with your team. Look for platforms that offer clear, visually appealing reports that can be tailored to your business goals.
Our picks for 2024’s best Instagram analytics tools
- Sked Social. Best Instagram analytics tool for brands and social media agencies.
- Instagram Insights. Best free Instagram analytics tool for basic in-app insights.
- Keyhole. Best Instagram analytics tool for marketers looking for real-time social listening.
- Sprout Social. Best Instagram analytics tool for unified reporting across multiple platforms.
Other platforms to consider
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1. Sked Social
Sked Social (yes hello, that’s us!) is the all-in-one Instagram marketing, planning, scheduling, analyzing (+more) tool that every social media marketer needs in their arsenal.
Sked’s robust Instagram analytics features pulls all your data into one centralized platform and delivers what you most need - insights!
All data is available for the last 7 days, 30 days, or 90 day periods. If you’d like to narrow it down further, you can choose the specific dates you need as well. You can generate an insights dashboard to easily share this information with your team.
Better yet, set up an automated weekly report. You can also export all this information into a pdf or excel document.
We don’t like to brag but we’re pretty proud of ourselves for being one of the best Instagram analytics tools out there.
Best for
Sked Social is best for larger brands and social media agencies that manage multiple accounts and need centralized, comprehensive Instagram analytics. You can filter data for specific timeframes on everything from Story to hashtag performance, and generate automated weekly reports. The customizable dashboards help teams share insights quickly and stay on top of performance. Sked really stands out for those who need centralized and easy reporting across various Instagram profiles, making it a great fit for enterprises and agencies that value automation and collaboration.
Key features
- View detailed social analytics for all post types, including posts, Reels and Stories
- Find the best time to post Instagram content, based on when your followers are most online
- Surface demographic insights about your audience, including, gender, age group, and time zone
- Monitor competitors and use Captivate AI to analyze their social media strategies
- Dive deep into hashtag analytics to understand which tags perform best
Pros
- Centralized platform for Instagram analytics across multiple accounts.
- Customizable timeframes for data analysis (7, 30, or 90 days).
- Automated weekly reporting and shareable dashboards for teams.
- In-depth analytics on Stories, hashtags, and engagement.
Cons
- May be overwhelming for smaller brands or single accounts.
- Advanced analytics may have a learning curve.
Cost
Sked Social’s all-in-one platform starts at US$59/month for unlimited users, or level up to US$199/month for larger teams and agencies.
2. Instagram Insights
If you want an in-app solution, Instagram has a built-in tool called Instagram Insights. While it’s more limited than some of the other tools on this list, it is one of the best free Instagram analytics tools if you’re looking for basic insights.
Instagram Insights is limited to high-level analytics, like profile views, account impressions, audience demographics. If you want to find data on your top posts, you can get impressions, reach, and engagement data on top posts in the past week, month, quarter, six months, year, or two years. It also gives you an overview of Instagram Stories activity, plus insights for Instagram Reels and Instagram Live videos.
While Instagram Insights covers the basics, it’s missing popular metrics like engagement rate and follower growth. Another limitation? It’s only available within the mobile Instagram app. Plus, it can only be accessed with Instagram Business Profiles and Creator accounts.
If you want to expand your analytics and gain a deeper understanding of your marketing activity, we recommend a more robust Instagram analytics tool like Sked.
Best for
Instagram Insights is best for small businesses, influencers, or creators who want a simple, in-app solution for basic Instagram analytics. It’s ideal for those who don’t need detailed reporting and prefer to track high-level metrics like profile views, audience demographics, and post engagement directly from the Instagram app without any additional costs.
Key features
- Helpful analytics on posts, profile views and audience demographics
- Audience demographics, including follower location, gender, and active times
- Insights for Instagram Stories, Reels, and Instagram Live
Pros
- Completely free and built directly into Instagram
- Provides valuable basic metrics for post and audience analysis
- Easy to use - offers insights for Stories, Reels, and Lives within the app
Cons
- Lacks deeper metrics like engagement rate and follower growth calculations
- Only accessible on mobile
- Limited to Business and Creator accounts only
Cost
Instagram Insights is free for Instagram Business Profiles and Creator accounts.
3. Keyhole
Unlike some of the other tools on this list, Keyhole focuses specifically on social media analytics. That makes it one of the best standalone solutions for Instagram analytics, insights, and reporting.
In Keyhole, you’ll find features for social listening, competitor analysis, benchmarking, influencer tracking, and hashtag analysis. The tool measures real-time and historical data and spits out these metrics in easy-to-read graphs. They make it simple to analyze, report, and apply your findings to your strategy.
Other Instagram analytics tools like Sked Social offer better Instagram post scheduling and automation compared to Keyhole, allowing for content to be published without intervention. You might be looking for a streamlined workflow, which is ideal for agencies managing multiple accounts, whereas Keyhole is more focused on real-time data tracking and social listening.
Best for
Keyhole is best for brands and marketers focused on real-time social listening, competitor analysis, and hashtag tracking. It’s a great tool for those who need immediate insights into emerging trends and a standalone solution for deep social media analytics.
Key features
- Real-time hashtag and keyword tracking
- Unlimited tracking to monitor as many influencers and mentions as you need
- Branded dashboards - customize data presentations with your own branding.
Pros
- Puts real-time metrics into easy-to-read graphs
- Easy integrations to plug Keyhole into existing systems
- Simple and intuitive reporting for teams
Cons
- Lacks scheduling and post automation features
- Focused on analytics rather than broader content management
- Limited team collaboration functionality
Cost
Keyhole offers campaign-based pricing, where you'll pay for no. of social listening mentions for your entire campaign duration, starting from $100/campaign. They also offer a free trial.
4. Sprout Social
Sprout Social is one of the best Instagram analytics tools thanks to its powerful reporting, user-friendly dashboards, and robust integration with other social platforms.
It provides in-depth analytics across platforms, including Instagram, with both paid and organic post tracking. Sprout excels at offering detailed reports, including white-label options, making it ideal for organizations needing comprehensive reporting and scheduling. While it’s pricier, its advanced analytics, integrated scheduling, and easy-to-share reporting features make it worth considering for brands managing multiple social accounts.
However, Sked Social offers stronger Instagram post scheduling and automation capabilities, allowing for seamless content publishing without manual intervention, which Sprout lacks.
See how Sprout Social stacks up against Sked Social in our Sprout Social vs. Sked Social comparison.
Best for
Sprout is best for marketing teams looking for all-in-one platform that includes comprehensive Instagram analytics tools.
Key features
- Detailed insights for Instagram, including engagement, audience demographics, and post performance.
- Manage and analyze content across multiple social networks, not just Instagram.
- Track both paid and organic posts to optimize your social strategy.
Pros
- Near-comprehensive analytics across multiple social platforms
- Customizable reports which are easy to create and share
- Great competitor analysis and performance tracking
Cons
- More expensive than competitor Instagram analytics tools
- Focused on multi-platform management rather than Instagram-specific needs
- Lacks advanced Instagram post automation
Cost
Annual pricing starts at $199/month for 5 social profiles, with higher-tier plans needed for more advanced features like competitive reports and automation.
5. Iconosquare
As an Instagram-first solution with a focus on analytics, Iconosquare is a powerful platform for Instagram analytic and Instagram management.
On the analytics side, Iconosquare’s biggest advantage is its tags and mention analytics. This allows you to measure and understand how your brand or profile is being mentioned and discussed across Instagram. It also includes hashtag and competitor tracking, engagement insights, Instagram Stories analytics, and a free Instagram Audit.
Sked Social offers better post scheduling and automation features, allowing users to plan and publish content without manual intervention, which Iconosquare lacks. Sked also excels in team collaboration, making it a better fit for agencies managing multiple accounts.
Best for
Iconosquare is best for small to medium-sized businesses and marketers looking for social listening and Instagram analytics with a focus on mentions, hashtag tracking, and competitor analysis.
Key features
- Tag and mention analytics to see how you’re being talked about on Instagram,
- Competitor and hashtag tracking
- Instagram audit tool - a free tool that reviews your account and 30 most recent posts to ensure best practices.
Pros
- Detailed tag, mention, and hashtag tracking
- Really easy-to-use interface
- The handy free Instagram audit for optimizing your profile
Cons
- Lacks more advanced scheduling and automation tools
- Collaboration features don’t stack up to competitors
- Costly pricing tiers may be high for smaller businesses.
Cost
Offers 3 main packages, including: Single- $49/month Teams– $79/month, and Custom tailored pricing for bigger agencies.
6. Phlanx
Like Keyhole, Phlanx is a social media marketing platform with a core focus on analytics and reporting. It also specializes in image-first and video-first social media networks like Instagram, TikTok, and YouTube. This combination makes it one of the top choices for Instagram analytics software.
One of Phlanx’s best features is its free Instagram engagement calculator. Simply enter the Instagram handle you’re interested in and the tool will generate a report on that Instagram account’s total followers, engagement rate, and average interactions (likes and comments) per post. This tool can be used to find engagement data for any public account. For example, a quick search on popular digital magician and illusionist Zach King’s handle will show you he has 29.4 million followers, an average of 510,594 likes and 1,302 comments per post!
Phlanx is great for quick Instagram engagement analysis, but Sked outperforms in -scheduling automation and content management, allowing businesses to plan and publish Instagram content seamlessly.
Best for
Phlanx is best for marketers and brands looking to quickly measure Instagram engagement or verify influencer performance.
Key features
- Free Instagram engagement calculator which quickly analyzes any public Instagram account for engagement rate, follower count, and average post interactions
- TikTok and YouTube engagement calculators also available.
- Social listening of news, blogs, forums and social media
Pros
- Free tool is great for smaller agencies or individual creators
- Instantly provides engagement metrics for any Instagram account.
- Great social listening features to track brand mentions
Cons
- Doesn’t offer content management features or automation.
- Focuses primarily on engagement rate, lacking deeper insights like audience demographics.
- Can be expensive for smaller teams
Cost
While offering the free auditor tools, Phlanx plans for one user start at $39/month billed annually.
7. Hootsuite
A well-known powerhouse, Hootsuite still provides a top option for businesses looking for an all-in-one platform for tracking performance, scheduling posts, and monitoring social media engagement.
Hootsuite’s strengths lie in its ability to manage multiple social networks, providing detailed analytics, including audience demographics, post engagement, and campaign performance. It also offers a centralized dashboard for tracking key Instagram metrics and improving social media strategies.
While Hootsuite excels in cross-platform management, Sked Social offers better Instagram post scheduling automation and more advanced Instagram-specific insights, making it a better option for businesses focused heavily on Instagram marketing.
See how Hootsuite stacks up against Sked Social in our Hootsuite vs. Sked Social comparison.
Best for
Hootsuite is best for business owners, solo marketers, and teams at small-to-large organizations looking to manage multiple social media platforms. It's ideal for users who need a broad view of social performance across Instagram and other major social media.
Key features
- Personalized ‘best time to post’ information based on engagement, impressions, and link clicks
- Customize report templates for only the data points and metrics you choose
- Track the productivity of your social team (response times, resolution time for posts, mentions, and comments)
Pros
- Easy-to-understand reports across multiple platforms.
- Comprehensive metrics for Instagram posts, Stories, Reels, and ads.
- Great competitor analysis and industry benchmark comparisons.
Cons
- Pricier compared to other Instagram-focused tools.
- Limited Instagram-specific automation and scheduling.
- Advanced features may be overwhelming for beginners.
Cost
Professional account starts at $99/month for 1 user and 10 accounts.
8. Squarelovin
Are you leveraging user-generated content (UGC) as part of your Instagram marketing strategy? If so, Squarelovin is the tool for you.
Squarelovin helps you collect, secure rights for, manage, and publish UGC for your brand, all within one platform. They also provide analytics so you can evaluate the revenue, traffic, and conversions driven by this content.
While SquareLovin excels in influencer engagement and campaign analytics, it’s not a strong option for scheduling and automating posts across multiple accounts. All-in-one platforms like Sked also provide better collaborative features for social media teams.
Best for
SquareLovin is best for e-commerce brands and marketers looking to track Instagram influencer campaigns, manage sponsorships, and create media kits for influencer partnerships. It’s ideal for brands focused on influencer marketing.
Key features
- Create Media Kits to engage influencers for brand sponsorships.
- Track Instagram analytics with visual charts and detailed metrics.
- Campaign performance tracking and ad monitoring results in real-time.
Pros
- Really stands out for managing influencer partnerships
- Offers decent Instagram analytics and reporting
- Easily create personalized reports in PDF or Excel format
Cons
- Lacks content scheduling and automation
- Focused only on Instagram
- Limited collaborative tools for larger teams
Cost
SquareLovin has a free plan for basic Instagram analytics.
9. Emplifi
Emplifi (formerly SocialBakers) is a social media management platform offering a total suite for scheduling, analytics, content creation, and ad management. It helps brands streamline social strategies across multiple networks, including Instagram, with AI-driven insights and reporting.
Emplifi’s core strength lies in its real-time analytics, providing detailed performance insights across Instagram, including post engagement, follower growth, and competitor benchmarking. Additionally, its customizable reporting makes it easy to share detailed insights with teams and clients.
More comprehensive platforms like Sked Social excel in Instagram-specific automation and scheduling, offering more advanced Instagram content management capabilities.
Best for
Emplifi is best for businesses, marketing teams, and agencies that want cross-platform analytics and AI-powered insights.
Key features
- AI-fueled automation (including GPT-3 support)
- Unified social media dashboard to centralize performance metrics across platforms.
- Detailed insights into audience engagement, post performance, and growth trends.
Pros
- Provides cross-platform analytics and customizable reports
- Offers AI-powered insights and recommendations
- Easy to create automated reporting from the interface
Cons
- Quite expensive compared to other platforms.
- Overkill for businesses focusing heavily on Instagram
- Overwhelming for smaller teams or single-platform users.
Cost
Emplifi has only one yearly plan priced at $2,400, including 10 social media profiles.
10. HypeAuditor
HypeAuditor is another Instagram analytics tool to help you measure your collaborations with influencers. The tool helps you analyze the quality of your influencer’s audiences, engagement rate, and comment authenticity. You can also monitor statistics for Instagram accounts and use this information to strengthen your influencer marketing activities.
HypeAuditor is a really useful platform for those influencer analytics, providing over 35 metrics to assess Instagram influencers. With detailed audience demographics, engagement rate analysis, and fraud detection, it helps businesses make data-driven decisions when selecting influencers.
It does lack the broader content management capabilities of platforms like Sked, focusing solely on influencer collabs and marketing rather than content creation and management.
Best for
HypeAuditor is best for brands and agencies focused on influencer marketing, offering detailed analytics for finding and vetting Instagram influencers.
Key features
- Fraud detection for fake followers
- Creator analytics reports provide you with influencer’s location and contact information, so you can reach out to them.
- Analyze Instagram influencers with metrics like engagement rate, follower growth, follower count, and comment authenticity.
Pros
- Multi-platform analytics for influencers on YouTube, TikTok and Twitch
- Great way to leverage concrete data and influencer analytics to drive your selection of creators to partner with
- Fraud analysis makes it easy to identify fake followers
Cons
- Highly focused on influencer analytics, less on general marketing
- No post scheduling or content management
- Need another platform for collaboration and content creation
Cost
There is a free plan, after which plans start at $299/month.
11. Command
If you’re looking for a free, mobile-only way to track performance, Command is a simple but powerful analytics app for Instagram users.
Command delivers key insights on your Instagram content and provides a report card on specific posts to help you understand what worked and what didn’t. The tool also provides insights into your choice of hashtags and helps you figure out which hashtags drive the highest engagement.
While Command is simple to use and easy to set up on mobile, it’s a very limited product for analytics and content management.
Best for
Command is best for influencers and small businesses seeking mobile-friendly Instagram analytics with a focus on follower insights and content performance.
Key features
- Centralized hub of performance metrics
- Aggregates metrics across a variety of platforms
- Easy hashtag generation
Pros
- Really easy to set up and get started
- Supports all major social media platforms like Instagram, TikTok, YouTube, Twitch and X/Twitter
Cons
- Can only be used on mobile
- Pretty limited and doesn’t offer more advanced insights than Instagram itself
Cost
Command is free to download with in-app purchases
12. Brand24
For businesses focused on social listening, Brand24 offers some of the best Instagram listening tools and analytics on the market.
Brand24 collects data on what Instagram users are saying about your brand. It analyzes tone and sentiment in conversations, allowing you to address happy (and unhappy!) customers in a timely manner. The tool also analyzes hashtags—including your own branded hashtags—which can help optimize your hashtag strategy.
Brand24 is particularly helpful for brands to keep an eye on customer chatter about their brands. By listening closely and listening better on social media, brands can deliver a better, more satisfying customer experience as well.
While standing out for social listening, Brand24 lacks the broader content management, post scheduling and automation of platforms like Sked.
Best for
Brand24 is best for businesses focused on social listening and brand reputation management. It’s ideal for monitoring brand mentions, analyzing sentiment, and optimizing hashtag strategies on Instagram and other social platforms.
Key features
- AI-based social listening to mentions across social media, news, blogs, podcasts and more
- Monitors brand mentions on Instagram and analyzes the tone of conversations.
- Tracks the performance of both branded and general hashtags, helping optimize strategies.
Pros
- Great for optimizing your hashtag game
- Sentiment analysis makes it easy to address issues promptly.
- Automated reporting makes it easy to share with your team
Cons
- Lacks tools for planning and posting content on Instagram.
- Primarily focused on monitoring conversations, with fewer tools for content management.
- Quite expensive for smaller businesses
Cost
Plans range from an Individual plan at $119/month billed annually, up to the $399/month Enterprise plan
13. RivalIQ
RivalIQ is a social media analytics tool with a specific focus on competitor research. For Instagram users, it can help you monitor your account as well as your leading competitors.
Rival IQ's core strength lies in its competitive Instagram analytics, allowing users to track competitor performance, engagement metrics, and trends. With real-time alerts and customizable reporting, it's ideal for brands wanting to benchmark their performance and spot opportunities for growth based on competitor insights.
Sked Social offers stronger post scheduling and automation capabilities, which makes it a better fit for teams looking to streamline Instagram content creation and publishing alongside analytics.
Best for
Rival IQ is best for brands, agencies, and teams looking to gain a competitive edge through social media analytics and competitor benchmarking.
Key features
- Run a totally free Head-to-Head report against your main competitor on TikTok, Instagram, Facebook, or X/Twitter
- Real-time alerts: Get notifications for competitor activity or changes in social media performance.
- Track performance across multiple platforms, including Instagram, and compare it against key competitors.
Pros
- Offers great in-depth competitive analysis and benchmarking
- Provides social listening tools for monitoring conversations
- Get ideas for top hashtags to boost your engagement.
Cons
- Limited content scheduling and automation features
- Primarily focused on competitor analytics rather than content management
- Expensive for smaller businesses needing only basic analytics
Cost
Free trial with plans starting from $239/month.
Conclusion
Beautiful, resonant content is only half of a successful Instagram marketing strategy. You also need data and insights to help define your strategic priorities and identify which tactics lead to growth and engagement.
With the right Instagram analytics tool—like Sked Social—you can bring your strategy full circle with detailed data and AI-powered insights. Sked not only offers powerful Instagram analytics and reporting tools It’s also an all-in-one Instagram scheduler, visual feed planner, unified social inbox and more!
Manage content, schedule posts and get valuable Instagram insights all in one place. Sign up for a free 7-day trial to see how Sked can help you understand your Instagram analytics better.
Frequently asked questions
Does Instagram have its own analytics tools?
Yes, Instagram offers Instagram Insights, a built-in tool that provides basic analytics such as follower demographics, post reach, and engagement. It’s available for Business and Creator accounts. Additionally, Meta’s Creator Studio offers deeper insights and content management across Instagram and Facebook.
What are the best free Instagram scheduling apps?
Some of the best free Instagram analytics tools include Instagram Insights, which offers in-app insights for Business and Creator accounts. Iconosquare and Phlanx also offer free features or plans, ideal for basic analytics and scheduling.
What are the best Instagram analytics apps for small businesses?
For small businesses, Iconosquare and Phlanx are solid options, offering engagement tracking, hashtag performance, and competitor insights. Command Analytics is a mobile-friendly choice for tracking follower growth and post performance.
What are the best Instagram analytics tools for enterprise and franchise brands?
For enterprise-level brands, Sked Social and Sprout Social provide great advanced reporting and competitor tracking. Sked Social stands out for its post-scheduling automation and customizable reports, ideal for managing multiple Instagram accounts across large teams.
What are the best Instagram analytics tools for social media agencies?
For agencies needing multi-platform analytics, Sked Social, Hootsuite and Rival IQ are your best options. Sked Social stands out for agencies managing multiple Instagram accounts, offering advanced post scheduling, automation, and collaboration features. Sked’s streamlined workflows allow agencies to handle client campaigns efficiently, with customizable dashboards and automated reporting that make it easy to share data and insights. Sked’s tools help agencies focus on strategy while optimizing content creation and scheduling.