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Workflows are crucial for success - here's how to turn your friction-ridden flow into smooth sailing success.
Whether you’re a freelance social media marketer, running a social media agency or working in-house, you know that content workflows are crucial to your success.
Without clear review and approval processes in place, you’ll spend all your time chasing up your clients, actioning last-minute feedback or publishing content day-by-day.
However, developing clear social media management workflows isn’t as hard as you might think and will deliver tangible results for you and your clients.
Let’s run you through the ingredients of effective social media approval workflows, how these workflows can make your life easier and our seven-step guide to bringing your own social media marketing workflow to life.
Think about all the steps involved in creating a single social media post. You’ve got to make sure the post topic aligns with your client’s social media strategy, design on-brand graphics, craft a compelling caption and get your client to review and approve the post (all before it’s due to go live).
These tasks are what’s called a social media workflow. They’re all those instinctual steps you take as a social media manager to get your client’s posts from an idea in a content calendar to a published piece of content on Instagram, Facebook, TikTik, LinkedIn or any other social network.
Designing social media workflows is all about taking the guesswork out of your content creation and publishing processes. And here’s how a social media workflow will make your life easier:
In a nutshell, a social media workflow gives all stakeholders and team members a clear picture of how your client’s social media content calendar works, when pieces of content need to be approved and how content approval processes will work.
It’s all about giving rhythm, organisation and structure to your social media marketing strategy and ensuring team collaboration runs smoothly.
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Ready to streamline your content approval processes and take your social media content creation workflow to the next level? Here’s your step-by-step guide to designing social media content approvals as a freelance marketer.
The best client relationships begin with a clear understanding of what work you will and will not be performing. As a freelance social media manager, it’s your job to set expectations from day one by creating a clearly defined scope of work with your clients.
Not only does a scope of work help you avoid scope creep but it helps you price your services consistently. Plus, it gives your clients the assurance that they know exactly what tasks you’ll be managing and how you’ll be helping their social media platforms grow.
So, what does a clear scope of work include?
Be sure to supply your client with a retainer agreement or contract that also spells out things like your notice period as well. It’s always a smart move to get everything in writing from day one.
As a social media manager or content creator, having a social media strategy in place for each of your clients will make your life so much easier. But it’s also important to design this social strategy with your client workflows in mind.
This means considering:
It’s all about setting yourself up for success by ensuring your social media strategy is achievable, management and realistic from a workflow perspective, too.
When thinking about the social media management process, there are a few key stages:
By being clear about who is doing what, you and your client will be on the same page from the beginning to ensure a smooth working relationship and easy content review processes.
Social media management and scheduling tools are your secret weapon to success as a freelance social media marketer. From creating your monthly content calendars to approving social posts, these platforms remove the need for manual spreadsheets that can slow down your workflow.
Obviously, we’re a tad biased, but we reckon Sked Social is the ultimate all-in-one social media workflow tool for marketers and content creators. And here’s why:
Designing high-quality content marketing on social media is all about having support in place to let you focus on what you do best.
Rather than focusing on developing manual content calendars, emailing clients for content approvals or chasing your team for assets, social media tools allow you to work smarter (not harder) and get more done to scale your business.
The best social media workflows are driven by one thing: deadlines.
Not only is this what will help keep your team of content creators, designs and copywriters focused, but will ensure your client’s team knows exactly when they need to action tasks.
Essentially, setting timelines is all about ensuring every team member and stakeholder is aware of the due dates for content, when posts need to be reviewed and when posts will be scheduled.
When it comes to setting timelines for your social media workflow, here are a few things to keep in mind:
By getting into a regular rhythm from the beginning of your partnership, you and your client’s teams will have a much happier, more productive working relationship.
Even with the best social media content strategy in place, things can fall down if you don’t have a robust plan in place for managing approvals and content changes.
The more clients you take on, the more important it is to have structured systems around approval processes. Why? Because more clients mean more moving parts and more deadlines to manage.
Along with clear deadlines, it’s also important to make it as easy as possible for your clients to leave feedback and share content changes with your marketing team. That means:
It can be easy to spend a lot of time following up on post approvals and ensuring your social media team has content signed off in time to schedule. But with clear feedback processes, you can streamline your workflows and ensure no post slips through the cracks.
The best social media workflows evolve over time, especially as your client’s social media presence grows. So, you should also factor in check-in milestones where your team can review and refine your processes.
Whether this happens monthly, quarterly or annually, make sure you reflect on:
Create open and honest feedback loops with your clients to ensure they feel involved in this process, too. By designing your social media workflows collaboratively you’ll be more likely to get buy-in from their team from day one.
And that’s a wrap! When it comes to designing effective workflows, it’s all about having the right plans and frameworks in place to help everyone work smarter not harder. By giving your social media team enough time and the right resources you can ensure they deliver the best content possible to your social media marketing clients.