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Great quality, great results. We’re not looking for perfect, but we do want our social videos to be really good. For better quality videos sometimes it's the simple things…
As social media continues to move towards authenticity, brands have all the tools they need to create high-quality videos…right from their cell phones. Sure, there’s still a time and place for fancy, professional videography, but for Reels, TikTok and YouTube Shorts, your handy dandy device will do.
We’re not looking for perfect, but we do want it to be good. Here are 9 tips for better quality videos.
Before we get into technicalities, let’s talk about the prep work. Part of creating high-quality videos is having a plan and a goal in mind. No posting just for the sake of posting.
Prior to the actual content creation, ask yourself these questions:
Nailing down these answers will help set you up for higher-quality content in general.
Reels, TikTok and Shorts should all be vertical content. Optimize your videos for each platform by following these recommended specifications:
The length of your videos will vary based on the type of video and the platform. At Sked, we're strong advocates for getting to the point. If you can get the point across in under 30 seconds, do it - no reason to drag it out.
While our devices nowadays are okay at working in darker conditions, the quality isn’t what I’d call high - videos often get grainy and blurry in low light. For better quality videos we’re going to want good lighting - natural or artificial.
Quick things to keep in mind when considering light:
In general, the back camera is better than the front camera. I will admit though that if you’ve got good lighting, the front camera is probably just fine. I just got a new iPhone 14 Pro Max and the front camera is honestly *chef’s kiss*
This feels like a no-brainer but wipe the lens before you record. Oil and dirt from our hands can make the video look blurry and out of focus - nothing a quick clean can't fix.
Keep your background tidy to not distract your audience. This doesn’t mean every video should be in front of a blank wall, but if you’re recording in your bedroom, pick the clothes up off the floor.
Especially if your video will have text or captions, a clean background will make it easier to read.
Add a little spice to your videos with things like effects, transitions and text. Take advantage of the built-in features or use a third-party editing tool like InShot or Videoleap. Here are a few quick tutorials to get the inspiration going:
Invest in a cheap microphone. No one wants to listen to you talk when there’s a lawn mower going in the background. Having a mic will immediately improve the quality of your audio. I like this simple one from Amazon that I just plug into my device when I'm recording.
When it’s time to actually post your video, make sure you have strong internet connection and select high-quality upload on the app.
High-quality uploads take a bit longer to post, but make sure this is always on.
Follow us on Instagram @getskedsocial for social media tips, tutorials and news.
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