Why Your Post’s Instagram Location Matters

April 12, 2020
Kyra Goodman

Instagram location is a great (and easy) way to make sure you're being found by high-value followers - here's how to get the most from it.

Every day, thousands of people browse through Instagram location-tagged posts to look for content they like and accounts to follow. Instagram has slowly made their location features more and more powerful over the last year.Today, Instagram locations also play a powerful part for us social media marketers. Selecting the right Instagram location for your content can play a pivotal role in helping you extend your reach.You want to be a big fish in a decent sized pond when it comes to location tags. If you’re too small, you’re not going to be able to extend your reach, you’ll be lost in the ‘most recent posts’ section forever.

See How Does Instagram Location Work

Take this example:

Instagram Location - Sked Social

I’m going to post this image to my account, @Melbournetodo. On average, I receive about 600 likes per photo.I have the option to use several location tags:

  • Australia (my country)
  • Melbourne (the city I’m in)
  • Little Collins St, (the street I’m on)
  • Magic Mountain Saloon (the bar I’m posting from)

The first thing I like to do is check the number of likes the ‘top’ section of my Instagram location. Why do I can about this? Well, I want my content to be in the ‘top section’ on Instagram’s locations.Here are the average number of likes received for posts tagged in these locations:

  • Australia: 4,000 likes
  • Melbourne: 4,000-6,000 likes
  • Little Collins St: 100-300 likes
  • Magic Mountain Saloon: 150-400 likes

There’s usually one unusual post with 60,000 likes in the top category but try to look at the mode of the top posts instead of the mean. BANG — thank you grade 7 math teacher Mr. Kerr.Considering I usually get 600 likes per image, it’s going to be best for me to use the location tag Magic Mountain Saloon or Little Collins Street.I like to always have several location tags up my sleeve and rotate the ones I’m using in order to further grow my account. Constantly using the same pond isn’t going to help me reach new people.

Location tags also serve an obvious added benefit to your users to help them discover more on Instagram, just make sure your tags are relevant and appropriate for the content you’re uploading, same goes for hashtags.

Previously, we always manually set the location tags after scheduling content but you can now actually schedule the location tags straight from Sked Social, phew! Here’s how.

Adding Instagram Location Tags to Your Posts Using Sked Social

To start tagging your Instagram location, log in to Sked Social and click the red Create Post button in the top left corner.Select the account you want to post to from the dropdown, add your media, write your caption and add your hashtags to the first comment. To tag the location, click on Add location near the bottom of the page.

Start typing in your location in the search bar or choose from the dropdown of your previous locations.

Click the blue Select button after you choose the location. Now you'll see your chosen location reflected on the editing page.

Once you’re done, queue or schedule your post to publish automatically and Sked will take care of the rest!BONUS TIP: You can also boost engagement and generate more sales by tagging people and products when you’re scheduling content in Sked. To find out how, follow the steps in this article.Now that you know how to start an Instagram location in Sked, start carving out hours in your social media workflow by signing up for Sked’s 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

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