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Not sure what to say in your professional Instagram bio? Then check through these 8 killer fomulas to find the one best suited for your brand.
It’s a common roadblock for business owners: how do I craft the best Instagram bio? The truth is that your businesses’ Instagram bio is one of the most important places on your entire Instagram account. Why? It’s your chance to set a great first impression and communicate who you are, what you do and who you serve.
Without a strategy in place, you can waste this golden opportunity to turn your profile visitors into Instagram followers (and ultimately paying customers) by building trust with your brand name.
Luckily, we’ve searched far and wide to uncover the most compelling Instagram bio templates and formulas for you to leverage. Plus, we’ve rounded up a stack of handy Instagram bio generator tools to take the guesswork out of crafting your social elevator pitch.
What are you waiting for? Let’s walk you through everything you need to know about creating the ultimate Instagram bio for business.
What does a good Instagram bio include?
If there’s one area on your Insta account that you need to prioritise, it’s this: your Instagram bio. It lives on your Instagram business profile and is designed to give users a snapshot of your brand.After naming your account, selecting the right category for your business, adding a clickable link in your bio and updating your contact information (including activating your contact buttons), it’s time to craft a compelling Instagram bio.With only 150 characters to play with, you need to make every word count before you hit 'edit profile'. That means a great Instagram bio needs to include:
- An elevator pitch: a compelling and catchy one-liner that gives users an immediate snapshot of who you are and who you serve. Think of this as establishing your value proposition: you need to articulate your ideal target audience or niche and how you can help solve their problems.
- Your areas of expertise: whether you sell products or services, it’s worth listing out what you do best. This is a great opportunity to boost your social SEO by injecting strategic (and searchable) keywords into your Instagram bio. If you’re struggling to communicate everything you do within the strict character limit, try using emojis to get your points across.
- Your tone of voice: to hook users in, your Instagram bio needs to feel unique and authentic to your brand. This copy needs to capture your brand personality and match the style and tone of the rest of your copy across your social media platforms and website.
- Add hashtags and tagged accounts: did you know you can add clickable hashtags and tag accounts in your Instagram bio? This is a powerful way to boost the visibility of any accounts related to your business or inspire users to share user-generated content with a branded hashtag.
- Call to action (CTA): every great Instagram bio ends with a clear call to action. Typically, this involves directing followers to click your bio link or to engage with your content. The key to getting the most out of this CTA is to be specific about what action you want users to take and add a dash of personality (whether that’s using your brand voice or adding playful emojis to catch their attention).
- An engaging layout: just because you don’t have many characters to play with doesn’t mean you have to stick to unengaging slabs of text. Instead, it’s worth experimenting with different ways to format your Instagram bio include:
- Adding frequent line breaks between sentences
- Using emojis to create bullet-point lists
- Injecting symbols to add visual interest
- Experimenting with different bio fonts to give your copy a branded look and feel
Not sure how to get all of this information across in just 150 characters? Never fear, keep reading to discover ten customisable Instagram bio formulas you can start using for your business today.
Plug-and-play formulas and winning Instagram bio ideas
Coming up with an Instagram bio from scratch is a tough ask, even for a seasoned copywriter. But getting this wording right can be the difference between your Instagram account and Instagram captions driving conversions, or leaving money on the table. Luckily, you don’t have to go it alone. Let’s cover off eight tried-and-tested Instagram bio examples, hacks and formulas you can use to help your business cut through the noise on social media and stand out on the Instagram feed.
1. The problem solver formula
The formula: [Pose a question that speaks to an audience painpoint] + [offer your brand as the solution, with a strong CTA]. A well-phrased question is a smart strategy to say a lot in just a few words. When done right, this formula allows you to drill down into the core pain point of your target audience and offer your brand’s products, services or content as the solution. The key to getting this template right is to have a deep understanding of your target audience. Before you get writing, you need to know:
- Who your target audience is (we’re talking about what job they have, where they live, and even what they like to do on the weekends)
- What roadblocks or challenges your audience are coming up against
- What goals or aspirations your audience are striving to achieve
- How your brand's products, services or content can help to overcome their challenges, solve their problems and deliver a transformation
This question needs to get straight to the point and speak to that transformation: whether that’s saving your audience time and money, helping them feel or look better or even helping them unlock more time for what’s important to them.Take this example: let’s say you’re a Pilates studio targeting busy corporates who want to fit exercise into their hectic schedule. This Instagram bio formula might read: “Ready to unlock your best, most energised self? Book your 30-minute lunchtime express class below!”Why this IG bio formula works:
- It’s tailored to the specific needs, goals and pain points of your target audience to create a compelling, emotional connection.
- It speaks to your brand’s offering in a way that’s focused on solutions and delivering outcomes.
- It inspires action and focuses on driving profile visitors from followers into customers on autopilot.
2. The elevator pitch formula
The formula: [What service/product you offer] for [target audience] to [achieve the desired outcome].Another effective way to communicate your businesses’ offering is to follow this elevator pitch formula.In just one sentence, this template covers:
- What your core product or service offering is
- Who your target audience is
- What outcome or transformation your brand provides
The three-part structure to this sentence gives this Instagram bio formula rhythm, while also making it easy for users to absorb and understand exactly what to expect from your brand.By hitting on those three key points in a clear, succinct way, Instagrammers will instantly know whether or not your brand is right for them and worth hitting the follow button (helping to speed up the path to conversion, too).See this formula in action: a great example of this Instagram bio template can be found via Systems Saved Me. Using this formula, this business has been able to effectively explain exactly what they do and who they serve to boost conversions.Why this Instagram bio formula works:
- It gives a bite-sized summary of your business to boost your brand awareness on Instagram.
- It helps to vet potential users and ensure that those who choose to follow your brand know exactly what products, services and solutions you offer.
- It will convert Instagram users into followers at scale by effectively capturing and engaging your ideal target audience from day one.
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3. The personal branding formula
The formula: [Your job title] from [your location], [mention a big achievement or side project].For solopreneurs, founders or business owners, building your personal brand on Instagram might be a top priority. So, to craft a professional Instagram bio, you need to explain exactly how you are and why you’re worth following.With the personal branding bio formula, you can hit those key points in just a few lines.The idea here is to give Instagram users a quick summary of what you do, where you’re located and call out a key project, achievement or accolade that makes you stand out in your industry.See this formula in action: check out this killer Instagram bio formula in action via Jenna Kutcher, who has been able to communicate that she’s the host of a top-rated podcast in just a few words.Why this Instagram bio formula works:
- It instantly builds authority and credibility for your personal brand on Instagram.
- It allows you to grow your following and be known as a leader in your industry.
- It gives you a chance to spotlight your achievements in a bite-sized way.
4. The quick-fire formula
The formula: [Service/product 1], [service/product 2] & [service/product 3] for [your target audience].Whether you run an agency, stock a range of products or are promoting an online community, this Instagram bio formula is a winner. It’s perfect for businesses that offer a huge range of services or products or simply want to explain their core offering using strategic keywords.Plus, by explaining who your business is serving, you’ll be able to build an engaging and loyal following on Instagram that are aligned to your ideal customers.See this formula in action: the team from the self-development hub A Girl In Progress show a great example of this bio template, calling out the four pillars of their service offering (“content, coaching, community + cute merch” in just a few characters.Why this Instagram bio formula works:
- It allows your brand to focus on injecting strategic SEO keywords into your Instagram bio to boost your visibility.
- It demystifies who you are and what you do in just a few words for maximum impact.
- It clarifies your target audience to ensure your followers align with your ideal customers.
5. The benefits formula
The formula: [Your brand tagline or slogan], [Benefit 1] & [Benefit 2].One of the most effective ways to move users from brand awareness to conversion is this: to articulate the benefits, not just the features, of your offering.While explaining what you do is important, users are only going to take action if they know how your products and services are going to improve their lives in some way.This is especially important for businesses operating in competitive markets. With so many options of the same thing to choose from, you need to clearly explain what makes yours stand out with a succinct list of benefits.See this formula in action: the team from sunscreen brand Ultraviolet have created a powerful example of this Instagram bio formula, beginning with a memorable branded tagline and calling out the key point of differentiation of their products, too.Why this Instagram bio formula works:
- Opening with a punchy branded tagline is key to boosting brand awareness and helping audiences remember your business.
- Spelling out the benefits of your brand gives users a reason to follow and ultimately shop from your business.
- Explaining what makes your brand different from others in your industry allows you to gain market share and boost your bottom line, too.
6. The list formula
The formula: We help [target audience] [achieve desired outcome]. [Provide a dot point list of your key services or product categories].Sometimes the best Instagram bios are the simplest. And that’s exactly what the list formula is all about.In this short bio template, the focus is on calling out your entire service offering in a readable, engaging list. The key to doing this formula well is to narrow down what you do to three or four key services or categories and using searchable keywords to list out each.Plus, on-brand emojis and line breaks are your best friend here to create the illusion of a dot point list.See this formula in action: the team from Count On Grace (an Australian-based bookkeeping firm) have nailed this formula. Their bio begins with a clear one-liner that explains who they help followed by a snappy dot point list of their core service offering.Why this Instagram bio formula works:
- It harnesses the power of SEO keywords and boosts the discoverability of your Instagram profile page to new users.
- It is easy to read and allows users to quickly absorb your core offering in a few seconds.
- It improves the user experience of your Instagram profile, as Instagrammers don’t have to head into your posts or website to find out what you do.
7. The user-generated content (UGC) formula
The formula: [The transformation you deliver] for [target audience]. Share your experience with us: [#brandedhashtag].Do you want more customers to capture and share content about your brand on Instagram? Then you need to be using this UGC Instagram bio formula.By having a strong call-to-action that promotes your branded hashtag, you’ll be able to effectively encourage and collate any UGC your customers post to Instagram.See this formula in action: the team from home inspo brand Crate and Barrel have nailed this formula, using the strong call-to-action “Share photos & videos with #CrateStyle” to motivate their followers to use this branded hashtag when sharing Instagram posts.Why this Instagram bio formula works:
- It helps your businesses build a bank of valuable social proof that can help to capture and convert new customers.
- It turns your customers into brand advocates and extends the customer lifecycle beyond the point of purchase.
8. The disruptor formula
The formula: Reinventing how you [what transformation you deliver to your target audience OR what industry you’re disrupting]. Is your business disrupting the status quo in your industry? That’s exactly what this Instagram bio template will help you communicate.For the innovators and change-makers in business, having a professional Instagram bio that clearly articulates what you’re doing differently is essential.See this formula in action: the crew from innovative furniture company Koala have perfectly executed this formula, giving a simple yet effective snapshot of how they’re disrupting the industry.Why this Instagram bio formula works:
- It solidifies your brand’s place as a leader in your industry and helps your business stand out in a crowded market.
- It focuses on communicating your points of difference to help users remember and recognise your brand in a sea of options.
The best Instagram bio generator tools
Are you still looking for a helping hand? If you want a quick and easy way to craft the perfect Instagram bio for your business, these bio generator tools can be the answer.Let’s walk you through two of the best options on the market.
Rytr
Rytr is an online bio generator that helps brands craft a compelling social media bio. The tool uses an AI writing assist that can instantly craft an engaging bio in four simple steps.All you have to do is fill out the prompts (such as what tone you’re looking for, what information you want to include and what platform you’re writing for).This tool is great if you struggle to write in a specific tone of voice, but have a clear idea of what key messages you want to communicate.
Instagram Bio Generator by Hashtag Slayer
Another great time-saving tool is the Instagram Bio Generator by Hashtag Slayer. In a few simple questions, this online bio creator can whip together a winning bio that will convert your followers into customers.This tool goes that extra step by asking questions about your ideal customers: who they are, what they struggle with, and their goals.With this Instagram bio generator, you’re likely to score a bio that’s tailored to your target audience to engage and convert them.So, there you have it. When it comes to crafting a professional Instagram bio, using templates, formulas and generator tools can save you stacks of time and energy. Ultimately, you need to consider your ideal customers as well as your Instagram marketing goals when crafting your Instagram bio. That way, you’ll be able to select the right formula to help you hit your Instagram goals.
Want your Instagram bio to work harder for your brand?
Your Instagram bio has two jobs for your brand:
- Tell people who you are, and
- Encourage followers and visitors to click through your link in bio
So once you've nailed your bio, your next step is crafting the best link in bio you can. You could set up a landing page on your website for your link in bio (and have to constantly update it or get the dev team to create it)... Or you could use Sked Link to create a link in bio page that directs your audience exactly where you want them to go.
See an example of Sked Link in bio tool, or try it for yourself free for 7 days.