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Not sure what to say in your professional Instagram bio? Then check through these 8 killer fomulas to find the one best suited for your brand.
It’s a common roadblock for business owners: how do I craft the best Instagram bio?The truth is that your businesses’ Instagram bio is one of the most important places on your entire Instagram account. Why? It’s your chance to set a great first impression and communicate who you are, what you do and who you serve.Without a strategy in place, you can waste this golden opportunity to turn your profile visitors into Instagram followers (and ultimately paying customers) by building trust with your brand name.Luckily, we’ve searched far and wide to uncover the most compelling Instagram bio templates and formulas for you to leverage. Plus, we’ve rounded up a stack of handy Instagram bio generator tools to take the guesswork out of crafting your social elevator pitch.What are you waiting for? Let’s walk you through everything you need to know about creating the ultimate Instagram bio for business.
If there’s one area on your Insta account that you need to prioritise, it’s this: your Instagram bio. It lives on your Instagram business profile and is designed to give users a snapshot of your brand.After naming your account, selecting the right category for your business, adding a clickable link in your bio and updating your contact information (including activating your contact buttons), it’s time to craft a compelling Instagram bio.With only 150 characters to play with, you need to make every word count before you hit 'edit profile'. That means a great Instagram bio needs to include:
Not sure how to get all of this information across in just 150 characters? Never fear, keep reading to discover ten customisable Instagram bio formulas you can start using for your business today.
Coming up with an Instagram bio from scratch is a tough ask, even for a seasoned copywriter.But getting this wording right can be the difference between your Instagram account and Instagram captions driving conversions, or leaving money on the table.Luckily, you don’t have to go it alone. Let’s cover off eight tried-and-tested Instagram bio examples, hacks and formulas you can use to help your business cut through the noise on social media and stand out on the Instagram feed.
The formula: [Pose a question that speaks to an audience painpoint] + [offer your brand as the solution, with a strong CTA].A well-phrased question is a smart strategy to say a lot in just a few words. When done right, this formula allows you to drill down into the core pain point of your target audience and offer your brand’s products, services or content as the solution.The key to getting this template right is to have a deep understanding of your target audience.Before you get writing, you need to know:
This question needs to get straight to the point and speak to that transformation: whether that’s saving your audience time and money, helping them feel or look better or even helping them unlock more time for what’s important to them.Take this example: let’s say you’re a Pilates studio targeting busy corporates who want to fit exercise into their hectic schedule. This Instagram bio formula might read: “Ready to unlock your best, most energised self? Book your 30-minute lunchtime express class below!”Why this IG bio formula works:
The formula: [What service/product you offer] for [target audience] to [achieve the desired outcome].Another effective way to communicate your businesses’ offering is to follow this elevator pitch formula.In just one sentence, this template covers:
The three-part structure to this sentence gives this Instagram bio formula rhythm, while also making it easy for users to absorb and understand exactly what to expect from your brand.By hitting on those three key points in a clear, succinct way, Instagrammers will instantly know whether or not your brand is right for them and worth hitting the follow button (helping to speed up the path to conversion, too).See this formula in action: a great example of this Instagram bio template can be found via Systems Saved Me. Using this formula, this business has been able to effectively explain exactly what they do and who they serve to boost conversions.Why this Instagram bio formula works:
The formula: [Your job title] from [your location], [mention a big achievement or side project].For solopreneurs, founders or business owners, building your personal brand on Instagram might be a top priority. So, to craft a professional Instagram bio, you need to explain exactly how you are and why you’re worth following.With the personal branding bio formula, you can hit those key points in just a few lines.The idea here is to give Instagram users a quick summary of what you do, where you’re located and call out a key project, achievement or accolade that makes you stand out in your industry.See this formula in action: check out this killer Instagram bio formula in action via Jenna Kutcher, who has been able to communicate that she’s the host of a top-rated podcast in just a few words.Why this Instagram bio formula works:
The formula: [Service/product 1], [service/product 2] & [service/product 3] for [your target audience].Whether you run an agency, stock a range of products or are promoting an online community, this Instagram bio formula is a winner. It’s perfect for businesses that offer a huge range of services or products or simply want to explain their core offering using strategic keywords.Plus, by explaining who your business is serving, you’ll be able to build an engaging and loyal following on Instagram that are aligned to your ideal customers.See this formula in action: the team from the self-development hub A Girl In Progress show a great example of this bio template, calling out the four pillars of their service offering (“content, coaching, community + cute merch” in just a few characters.Why this Instagram bio formula works:
The formula: [Your brand tagline or slogan], [Benefit 1] & [Benefit 2].One of the most effective ways to move users from brand awareness to conversion is this: to articulate the benefits, not just the features, of your offering.While explaining what you do is important, users are only going to take action if they know how your products and services are going to improve their lives in some way.This is especially important for businesses operating in competitive markets. With so many options of the same thing to choose from, you need to clearly explain what makes yours stand out with a succinct list of benefits.See this formula in action: the team from sunscreen brand Ultraviolet have created a powerful example of this Instagram bio formula, beginning with a memorable branded tagline and calling out the key point of differentiation of their products, too.Why this Instagram bio formula works:
The formula: We help [target audience] [achieve desired outcome]. [Provide a dot point list of your key services or product categories].Sometimes the best Instagram bios are the simplest. And that’s exactly what the list formula is all about.In this short bio template, the focus is on calling out your entire service offering in a readable, engaging list. The key to doing this formula well is to narrow down what you do to three or four key services or categories and using searchable keywords to list out each.Plus, on-brand emojis and line breaks are your best friend here to create the illusion of a dot point list.See this formula in action: the team from Count On Grace (an Australian-based bookkeeping firm) have nailed this formula. Their bio begins with a clear one-liner that explains who they help followed by a snappy dot point list of their core service offering.Why this Instagram bio formula works:
The formula: [The transformation you deliver] for [target audience]. Share your experience with us: [#brandedhashtag].Do you want more customers to capture and share content about your brand on Instagram? Then you need to be using this UGC Instagram bio formula.By having a strong call-to-action that promotes your branded hashtag, you’ll be able to effectively encourage and collate any UGC your customers post to Instagram.See this formula in action: the team from home inspo brand Crate and Barrel have nailed this formula, using the strong call-to-action “Share photos & videos with #CrateStyle” to motivate their followers to use this branded hashtag when sharing Instagram posts.Why this Instagram bio formula works:
The formula: Reinventing how you [what transformation you deliver to your target audience OR what industry you’re disrupting]. Is your business disrupting the status quo in your industry? That’s exactly what this Instagram bio template will help you communicate.For the innovators and change-makers in business, having a professional Instagram bio that clearly articulates what you’re doing differently is essential.See this formula in action: the crew from innovative furniture company Koala have perfectly executed this formula, giving a simple yet effective snapshot of how they’re disrupting the industry.Why this Instagram bio formula works:
Are you still looking for a helping hand? If you want a quick and easy way to craft the perfect Instagram bio for your business, these bio generator tools can be the answer.Let’s walk you through two of the best options on the market.
Rytr is an online bio generator that helps brands craft a compelling social media bio. The tool uses an AI writing assist that can instantly craft an engaging bio in four simple steps.All you have to do is fill out the prompts (such as what tone you’re looking for, what information you want to include and what platform you’re writing for).This tool is great if you struggle to write in a specific tone of voice, but have a clear idea of what key messages you want to communicate.
Another great time-saving tool is the Instagram Bio Generator by Hashtag Slayer. In a few simple questions, this online bio creator can whip together a winning bio that will convert your followers into customers.This tool goes that extra step by asking questions about your ideal customers: who they are, what they struggle with, and their goals.With this Instagram bio generator, you’re likely to score a bio that’s tailored to your target audience to engage and convert them.So, there you have it. When it comes to crafting a professional Instagram bio, using templates, formulas and generator tools can save you stacks of time and energy. Ultimately, you need to consider your ideal customers as well as your Instagram marketing goals when crafting your Instagram bio. That way, you’ll be able to select the right formula to help you hit your Instagram goals.
Your Instagram bio has two jobs for your brand:
So once you've nailed your bio, your next step is crafting the best link in bio you can.You could set up a landing page on your website for your link in bio (and have to constantly update it or get the dev team to create it)...Or you could use Sked Link to create a link in bio page that directs your audience exactly where you want them to go.See an example of Sked Link in bio tool, or try it for yourself free for 7 days.
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