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Marketing your business on Instagram takes much more than just Instagram - here are the other tools you'll need to find 'gram success.
Marketing your business on Instagram takes much more than just Instagram. Think about it. You have to capture high-quality photos and videos, create Instagram Reels and Stories, edit and design them to match your brand aesthetic, equip them to engage and convert, post them in the most convenient way possible, and figure out what content is working. Whew… I’m tired and all I did was make a (not-so-comprehensive) list! To be able to stay on top of it all, you’re going to need a little help. Instagram marketing apps can be a marketer’s best friend. These social media tools can help you not only take great Instagram photos and videos but create better content, engage more efficiently, manage your posts, streamline your work, and overall, just lighten the load a little. We get by with a little help from our apps. Not sure which apps to get? No worries. We’ve compiled a list of the best Instagram apps for business. Since there is an app (or few) for everything, we’ve organized the list by purpose so you can sort through and get the apps you need, for:
Photo Editing Apps for Instagram
Doesn’t Instagram already let you capture and edit photos? Of course! But if you truly want to stand out from the crowd, you’re going to need slightly more advanced photo editing tools in your toolkit. These photo editing apps can transform even the most boring images into a cohesive brand aesthetic. Whether you’re filtering your photos, covering up a background blemish, or attempting to take better selfies, these apps can help you out.
Snapseed
This free photo editing tool from Google has long been a hot favorite. With 29 tools and filters, you can really enhance your photos and apply lots of interesting edits with Snapseed. If you’re interested in a more “auto” edit feature, Snapseed also offers a bunch of great presets to choose from. The user interface on the app is also super easy to navigate.
Price: Free
Available on: iOS and Android.
VSCO
VSCO is another super popular photo editing app – and hashtag. (Seriously, check out #vscocam on Instagram). The free version is easy to use and provides a much better editing and filtering suite than Instagram. It’s easy to hop in, throw a filter on a photo, and save it back to your phone. You can also adjust lighting, shadows, and other features.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS and Android.
Adobe Photoshop Express
Photoshop on your phone? Yes please! Adobe Photoshop Express is an awesome photo editing app that helps you polish your shots, fix saturation, reduce noise, do complex cutouts, and lots more to create attractive images for your Instagram account. Other fun features let you automatically generate scrapbooks and create custom stickers from your favorite shots.
Price: Free
Available on: iOS and Android, however you need to request a download link here.
Adobe Lightroom Photo Editor
Another Adobe product but we can’t go past the Lightroom photo tool for next-level visual content. A photographer favorite, Lightroom lets you create, edit, organize, store and share your photos—all in one place. Fun functionality like sliders and hundreds of creative presets let you create photos and an aesthetic that looks just the way you want for your Instagram account.
Price: Plans start at $9.99 USD / month after a 7-day free trial.
Available on: Web, desktop, iOS, and Android.
A Color Story
A Color Story was founded in 2016 by the creators of A Beautiful Mess. Its mission is to help users create fresh, colorful photos. If you’re a designer, photographer, florist, or painter, this app is for you. With 100+ filters, 40+ effects, and 20+ tools, A Color Story can make your entire Instagram grid pop with color. The gals from A Beautiful Mess also created a cool graphic design app for Instagram called A Design Kit. We talk about it more in the content design and layout category.
Price: Free
Available on: iOS and Android.
LINE camera
Calling all selfie lovers! If selfies are critical to your Instagram strategy (hello, bloggers, fashion moguls, and makeup and hair artists), LINE Camera is for you. This free app will transform your selfie strategy!. For one, LINE Camera’s self-facing camera doesn’t flip your image as the Camera app does. It turns your entire phone screen into the shutter (so you don’t have to reach for miles for the bottom button) and provides a self-timer for group or distance shots. It also offers in-app filters, stamps, and editing – you can smooth your skin, enlarge your eyes, and reshape your face.
Price: Free
Available on: iOS and Android
Sked Social
Although Sked is primarily a visual planning and scheduling app (more on this in the posting and management category below), it also features a powerful inbuilt photo editor that is perfect for professional visual marketers. No longer just for Instagram, you can use it to add a variety of special effects, including 60 different filters, stickers, frames, text, and overlays to your Facebook, Pinterest, and Twitter content.
Price: Plans start at $25USD after a 7-day free trial.
Available on: Web, iOS, and Android.
Apps for Instagram Content Design and Layout
As you’re already aware, Instagram has moved way past just taking a good photo and posting it on the grid. To make your content stand out in the Instagram feed and get your audience’s attention, you need to do more with your content. This means experimenting with different layouts and designs, making use of typography and graphics, layering stickers, emojis, and gifs, and more. This list of apps will hopefully help you simplify this.
Layout from Instagram
Layout is a collage maker app by Instagram itself. While it is preloaded within Instagram Stories, you need to download the mobile app if you want to make collages and use them elsewhere on the ‘gram. Layout allows you to take up to nine photos and create one cohesive image to share. Collages are great for before-and-after shots (although carousels are a good option, too.)
Price: Free
Available on: iOS and Android.
Adobe Spark Post
Yes, we’re back on the Adobe train but only because Adobe Spark Post is another great tool for the ‘gram. Like Canva, this tool makes it possible for non-designers to next-level their Instagram graphics, stories, and even videos with a library of cool fonts, animations, gifs, and icons. Thousands of templates make it simple to create professional-looking content and make it your own.
Price: Plans start at $9.99 USD / month after a 7-day free trial.
Available on: iOS and Android.
A Design Kit
From the makers of A Color Story, A Design Kit is an awesome graphic design suite. Between brushes, text, and stickers that “no one else has,” there are a ton of options for adding a simple design to your image. And you know the options are going to be neat given how creative and colorful the website and app interface is!
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS only.
GoDaddy Studio (previously known as Over)
Can’t get enough of design tools that make life easy? Meet GoDaddy Studio, previously known as the popular graphic design app - Over. With thousands of ready-to-edit templates, fonts, colors, images, and more, this design tool will help you create beautifully branded content across all your social networks.
Price: Free, with an option to upgrade to a paid membership.
Available on: Desktop, iOS, and Android.
PiktoChart
Social media loves infographics, so why not give your Instagram users the fun data-driven visual content they love? PiktoChart makes it easy for you to create stunning, Insta-friendly infographics. With hundreds of templates to choose from, this tool is a must-have if sharing data is a huge part of your Instagram marketing strategy.
Price: Free, with an option to upgrade to a paid membership.
Available on: Web-only, with a Google Chrome extension.
Typography Apps for Instagram
For an app that is all about visual content, Instagram can be pretty text-heavy too. Pretty fonts are just as ubiquitous as pretty images. From Stories to carousel posts, making use of cool typography is an essential part of creating eye-catching content. These apps will help you get started.
AppForType
Probably one of the most popular typography apps around, AppForType features 60 cherry-picked fonts available for your creativity on Instagram. The app goes beyond just fonts and includes plenty of beautiful collage templates and professionally created stickers for a holistic graphic creation experience.
Price: Free, with an option for in-app purchases.
Available on: iOS and Android.
Hype-Type
This iPhone-only “video text animation creator” is an awesome tool to have in your arsenal if Instagram Stories are your jam. Hype-Type helps you create eye-catching Stories with automatically styled and designed motion typography. From text filters to animated text and plenty more, this is a great typography app to make your Stories stand out.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS only.
Typorama
Need to create an inspirational quote? Have lots to say but don’t want it to get lost in a boring font. You need to get Typorama. This typography app is the perfect tool for layering well-designed typography over your Instagram photos to create text-heavy art and posters for your Instagram account.
Price: Free, with an option for in-app purchases.
Available on: iOS and Android.
Instagram Video Marketing Apps
Instagram is no longer just a square photo-sharing app. Yes, hello, it’s no longer 2010. So with this increased focus on video—in the feed, in your Stories and who can forget, Reels too, you need to incorporate videos into your marketing plans for this social network. These apps will help you go further with your video marketing strategy on Instagram.
Hyperlapse from Instagram
Instagram’s time-lapse app, Hyperlapse helps you take time-lapse videos, which are basically a ton of images stitched together in a fast-forwarded video. This iPhone-only tool, lets you choose the speed of the video and also offers video stabilization, so you don’t have to worry about holding your phone perfectly still. Time-lapse videos are great for featuring lengthy processes in a short amount of time, such as makeup application, painting or sculpting, or a recipe.
Price: Free.
Available on: iOS only.
Boomerang from Instagram
Everybody loves the incessant loops of a boomerang, right? You know, those short videos that repeat three to five seconds of the same content backward and forward? Boomerang from Instagram helps you capture those video loops to share to your feed or Instagram Story. Instagram also offers this feature in their Stories screen, but with the Boomerang app on your phone, you can capture multiple videos and then choose which is best for posting.
Price: Free.
Available on: iOS and Android.
InShot
InShot is probably one of the most popular free Instagram video apps out there. This all-in-one video editing tool lets you trim clips, add filters, adjust the speed, remove parts of the clip, merge clips, incorporate music and special effects and even use stop motion. Plus, the user interface is really easy to use—even for us non-professional video editors.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS and Android.
Quik App
Created by Go Pro, Quik is a video editing app designed to edit Go Pro videos but you can certainly use it even if you aren’t a Go Pro user. To make things easy, the app can automatically edit the footage you upload. However, if you prefer to do it yourself, you can choose from hundreds of filters, and trim, crop, speed up (or down) the clip and add your own music too.
Price: Free, with an option to upgrade to a paid membership.
Available here: Quik App
Vimeo Create
A quick and easy video maker, Vimeo Create attempts to simplify the video creation process for you. By answering a few questions, it can help you turn your existing product images and text into polished, eye-catching videos for social media. You can customize colors, fonts, layouts, and more to find the right look for your business.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS and Android.
Slideshow Creator
Want to put together a slideshow for Instagram? Get Animoto’s Slideshow Creator. Upload your photos and video clips then choose from hundreds of slideshow templates to create a presentation for your Instagram account. This app is ideal for showcasing events or even company products through an engaging slideshow.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS
Anchor
Are you a podcaster? Anchor makes it easy for you to create videos and share your podcast on Instagram. You can trim and edit your clips, get your audio automatically transcribed, and automate the whole process to create an awesome ‘gram-friendly video version of your podcast.
Price: Free.
Available on: iOS and Android.
Lapse It
As Instagram’s Hyperlapse is limited to iPhone users, Lapse It is a great option for creating time-lapse videos. The app is straightforward to use and even lets you add customizations after you’re done recording.
Price: Free, with an option for in-app purchases.
Available on: iOS and Android.
Life Lapse
Another time-lapse app? No, actually Life Lapse is a video app to help you capture and create awesome stop-motion content. The app helps you take several still shots and puts them together in a single, cohesive video file format. You can select music, filters,Web-only and other effects and you’re good to go.
Price: Free, with an option for in-app purchases.
Available on: iOS and Android.
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Apps To Create Instagram Stories
Do Stories feature heavily in your Instagram marketing strategy? While many of the apps mentioned in this guide will be handy for Stories, here are a few more apps to help you create great Instagram Story content.
StoryArt
Tell better stories on Instagram Stories with StoryArt (Artory on iOS). With 3000+ templates, 200+ fonts, and hundreds of video filter and effect options, this tool will help you create fun and engaging Stories content. Plus, you will also have access to a library of music, stickers, and transitions. This is the ultimate Instagram Story app.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS and Android.
CutStory
Want to share a video to Stories but it’s longer than 15 seconds? CutStory is the solution. Just import a long video of any length and let CutStory cut it up and save it in your smartphone's camera roll as fragments of 15 seconds or any other length, in chronological order. You can also choose a layout you like, as well as add stickers, text, or music to the video.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS only. Story Cutter is a similar Android option.
Unfold
Unfold calls itself the toolkit for storytellers. With over 400 award-winning templates on the app, Unfold helps creators make beautiful Instagram Stories. You can add filters and effects to your photos directly within the template. You can also make use of exclusive fonts and advanced text tools, select background color, or choose a texture to add more to your Story.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS and Android.
Apps for Better Instagram Reels
For many businesses, Reels are becoming a big part of their social media marketing strategies. Many of the apps we mention in this article—especially in the video marketing category—will be helpful for Reels as well. However, we wanted to make a special mention of a few apps that can be particularly helpful for a Reels-heavy Instagram business account.
Splice
Splice makes it easier to create good Instagram Reels. This simple yet powerful video editing app lets you trim video clips, add transitions and adjust the speed as per your preference. You can also make use of its features to add filters, text overlays, and music to your Reels.Price: Free, with an option to upgrade to a paid membership.
Available on: iOS only. YouCut is a similar Android option.
FilmoraGo
Too many apps make video creation too complicated. Wondershare’s FilmoraGo doesn’t. With its easy-to-use interface, music library, AR filters, and other unique effects, FilmoraGo makes Reels creation so much fun. Upload your video, choose a theme and have fun getting creative with this app.
Price: Free, with an option to upgrade to a paid membership.
Available on: iOS and Android.
Adobe Premiere Rush
Adobe Premier’s little sister, Adobe Premiere Rush has been designed keeping online video creation and sharing in mind. You can edit, cut, format, and share your videos from your laptop or mobile. The app comes preloaded with hundreds of assets that are perfect for Reels, including audio, transition graphics, and animated titles. Plus, you can make use of its Pan and Zoom and Auto Reframe features.
Price: Plans start at $9.99 USD / month after a 7-day free trial.
Available on: Desktop, iOS, and Android.
Kinemaster
An awesome all-in-one Instagram video app, Kinemaster’s array of features make it a great tool for Reels in particular as well. Compared to other apps, you have access to a multitude of editing options in Kinemaster. You will have access to more than 2,500 downloadable transitions, effects, videos & images, stickers, fonts, and animations. You can trim clips, combine and edit videos, add music, voiceovers, sound effects, images, stickers, special effects, text, and more to create the Reel of your dreams.Price: Free, with an option for in-app purchases.Available on:iOS and Android.
Apps to Manage and Schedule Instagram Posts
Capturing, creating and editing your Instagram photos and videos is merely half the battle. Next, you’ve got to post them! And no, you don’t have to be permanently attached to your phone for this. Planning and scheduling tools can help. These apps will help you with your Instagram scheduling and alleviate the stress of consistent and effective posting.
Sked Social
So, you’ve captured all this great content and edited it to perfection. Now it’s time to sit in front of your phone and post…post…post, right? No way! That’s where Sked Social comes in.
This comprehensive Instagram management tool is going to make your social media marketing so much easier! Sked helps you save precious time by posting your content for you. That’s right – no push notifications to your phone. Sked also offers an in-app editing suite, a visual planner, carousel posting, and SO much more.
The final piece of the Instagram marketing puzzle is ensuring that what you’re doing is working. Sked’s robust Instagram analytics feature will help you answer that question for your business. This will also help you learn more about what kind of content and posting times works best for your audience.
Price: Plans start at $25USD after a 7-day free trial.
Available on: Web, iOS, and Android.
Repost for Instagram
Like to share third-party content on your Insta feed? Repost for Instagram is a helpful Regramming mobile app. Once downloaded, you can simply copy the URL of an Instagram post and then access that post within the Repost app. From there, you can post the image back to Instagram, complete with the original poster’s Instagram handle and caption.Price: FreeAvailable on: Web-only
Liketoknow.it
Liketoknow.it turns your Instagram into a shoppable feed. Frequently used by bloggers and influencers looking to earn a commission, Liketoknow.it equips your Instagram followers to like your photos and eventually purchase the items you feature or post. All you have to do as the Instagrammer is include a specific URL in your caption. The apps are used by those looking to shop influencer-curated styles. If you’re interested in becoming an influencer, there’s more information here.
One App to Rule Them All
If you’re reading this, Instagram is probably an essential social media platform for your business and a key part of your marketing strategy.
Marketing your business on Instagram involves a lot of moving pieces. Whether you’re an influencer, a small business owner, or a social media manager, these tools will help you bring these pieces together and truly maximize the potential of your Instagram business account. But if you’re going to invest your money in one Instagram marketing tool, make it Sked Social. Yes, we’re biased but it still doesn’t change the fact that we’re the best scheduling tool out there! #NotSoHumbleBrag.Now that you know all about the best Instagram apps for business, why not start carving out hours in your social media workflow by signing up for Sked’s 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos, and more. Tag locations, users, and products and manage all your hashtags in one place to save 5+ hours every week.