Post quotes on Instagram

How to Post Quotes on Instagram to Boost Engagement

August 27, 2020
Hugh Stephens

Wondering how to post incredibly engaging Instagram quotes? Here are the best practices, techniques, and tools to use.

When was the last time you’ve come across an inspiring quote on Instagram? 

FACT: If anything could go viral on Instagram it’d be a motivational quote image. That’s one reason why they seem to be everywhere these days. 

Many companies use them for #MotivationalMonday, #WednesdayWisdom, or simply to share a customer testimonial.

Still, not all brands have included Instagram quotes in their content strategy. 

If you’re one of them and want to learn more about how to use quotes on Instagram, you’re in the right place. 

In this guide, you’ll discover everything you need to know to post quotes on Instagram to boost your business success.

So, let’s take it from the top.

The Power of Instagram Quotes For Your Business

Example of instagram quotes.

Image Source

There is a misconception that Instagram quotes are only used in a content calendar to ‘fill the gaps’ on your schedule.

In reality, they help achieve way more than that.

First, people love motivational quotes. Such content is short, witty, eye-catching, and can be very relatable to help everyone find much-needed inspiration and positivity.

And so, businesses create branded Instagram quotes to:

  • Increase engagement
  • Boost creativity
  • Highlight their strong brand, and most importantly,
  • Connect with their audience on an emotional level.

Creative use of a quote can help you showcase your branding to inspire your followers.

Imagine being consistent with creating quotes for your business. By sharing relevant quotes to motivate your followers, you boost engagement and encourage them to share your content with their friends.

The higher the engagement, the better it gets with Instagram’s algorithms to maintain your future posts’ reach.

In other words, posting Instagram quotes is an easy way to work on your brand affinity, provided that the content matches your overall strategy.

How to Add Instagram Quotes to Your Content Strategy 

The best way to make the most of Instagram quotes is to add this content type to your content strategy. 

Treat them as part of your marketing tactics and pay more attention to how you use quotes. You don’t want to just start sharing random quotes on your account, after all.

You want to post quotes your audience will relate to, and at a time when they are the most susceptible to it.

Here are some ideas to use Instagram quotes for your brand.

#1. Share inspirational content 

Example of an inspirational quote on Instagram.

Image Source

The most obvious way to use quotes on Instagram is to inspire your followers. Many brands share motivational quotes with hashtags like #MotivationMonday, #InspirationDaily, #Quotestagram at least once a week.

But to make this strategy work, your content has to be relevant to your brand, and not just a random quote. 

For example, if you are a fitness brand, you can use the hashtag #FitnessMotivation to share motivational quotes that inspire your followers to stay active.

#2. Publish testimonials

Social proof is incredibly helpful to boost brand engagement, and Instagram is a platform where you can share it too. By sharing testimonials, you can even encourage your followers to share their feedback on your products.

#3. Share team quotes

Team quote example.

Image Source

Many brands are using their Instagram account to promote the company’s culture. There’s no better way to talk about your team by letting your employees share their thoughts.

Doing so can help you showcase your culture and attract top talent in the future. But most of all, you can show your human approach simply and visually.

#4. Tell a story

Another Instagram quote example.

Image Source

Storytelling works incredibly well on Instagram. It’s hard to ignore a good story, after all. 

Visual quotes can help you share engaging quotes as part of a campaign or a narrative for your brand.

#5. Share excerpts from your content 

Example of using Instagram quotes to promote content.

Image Source

If you want to make the most of your existing content, repurpose it using quotes.

For example, if you’ve published a blog post, you can share a quote to serve as a preview of your content.

If you have a podcast, you can create quotes with the key takeaways from each episode.

You can even create quotes from video interviews to encourage your followers to watch them again.

How to Post Quotes on Instagram With the Use of an App 

Here’s a challenge brands posting quotes on the Instagram face every day - How to do so without the quote looking boring and uninviting to read?

The best Instagram quotes look so unique and creative, after all, right?

Well, the good news is that you don’t have to be a designer to achieve a similar effect. Many online apps can help you create quotes for Instagram easily, and for free, at that.

Here are some of the best ones. 


Screenshot of a quote creator.

Canva is a popular solution for creating social media images. It can be a great option as a quote maker with lots of design templates to use for free. It is also integrated directly into Sked Social.

What’s more, Canva is easy to use, and it provides flexibility in colors, fonts, templates, and the overall style of your quotes.

With its intuitive editor, you can also adjust the size of your posts to share them on your Instagram Stories.

Finally, you can save your templates to use them when creating more Instagram quotes in the future.

Adobe Spark

Another quote creator example.

Another popular design tool for social media. Adobe Spark not just a quote creator, but also a robust graphic design tool for all your marketing activities.

You can use Adobe Spark to create new quotes featuring different font choices, styles, and colors.

Just like Canva, Adobe Spark is easy to use, and it will save you time while creating engaging quotes.

The tool features thousands of free images and designs to use, but you can also upgrade your plan to create branded Instagram posts and access premium templates.

Keep in mind; you can only remove the Adobe Spark watermark logos once, so if you want to have more flexibility, you might need to upgrade your plan.

Word Swag

Interface of a simple Instagram quote creator

Word Swag can make it very easy for you to create Instagram quotes in just a few steps.

The tool allows you to create your quotes with custom text layouts, backgrounds, and images to use.

Word Swag’s integration with Pixabay provides a free library of thousands of photos while you can also find inspiration in hundreds of available quotes and thoughts. 

The app is available for iOS and Android for free, but you can also pay for additional features, such as fonts, colors, and the option to add a logo.


Quote creator example.

Text2Pic can be a great quote maker if you want to access various font styles and formatting options. 

Text2Pic is effortless to use it, and you can even connect it with your Instagram account to share the quotes directly.

The built-in typography generator can take your quotes to the next level without spending too much time on them. 

The app is free, but you can also buy additional fonts and backgrounds.

Quotes Creator

The simplest Instagram quote creator.

Quotes Creator can make a quick option for your Instagram quote creation. 

This tool is available both for iOS and Android, and it provides good user experience and many fonts and background for your quote images.

A unique feature of the Quotes Creator can suggest quotes to use while you can also access their attributions to give them proper credit.

Sked’s Visual Instagram Planner

If you’re serious about getting the visuals right, you can also use our own Visual Instagram Planner.

Sked Social's Instagram Visual Planner.

Our powerful photo editor can help you finalize your quotes while what drag and drop visual grid planner can help you be more strategic with your scheduling.

Spend less and get more with Sked Social

Get everything social schedulers are missing without writing a blank check for an enterprise platform. AI-integrated tools, custom collaboration and approval workflows, deep analytics and insights, and real auto-posting to more platforms — it’s all here.

Get Started for FREE

Tips to Consider When Sharing Quotes on Instagram 

You know about the benefits of adding quotes to your Instagram strategy. You’ve also learned how to create a quote post on Instagram.

Before you’re ready to create your new quotes, here are some tips I suggest you keep in mind.

Stay on the brand

Your brand is your biggest asset. Whether you’re just getting started or not, it’s essential to define your branding for your quotes and any other posts.

Think about your logo, your profile picture, your Instagram Stories can all align to match your brand.

Then, reflect that in your quotes.

Pick a quote maker that makes it easy for you to be consistent with the colors and the font as much as possible. 

Set clear objectives

Ask yourself, what do you want to achieve with your Instagram presence? Every post should have clear objectives in your content strategy.

The same applies to quotes.

Think about what you want to get out of your quotes. You can create motivational quotes to boost engagement. Or you can share testimonials as quotes for lead generation.

Having a goal in mind can make the measurement of success way easier.

Aim for simplicity

There is no need to make your quotes complex.

A minimal design is enough. It is the text that’s the main focus of the quote, after all.

Most quotes consist of the background color and the text. Ensure that you don’t add too much text, or else you risk losing your audience’s attention.

Don’t add too many fonts

If you want to be consistent with your brand, there is no need to mix too many fonts on your quotes.

Focus on the fonts that you are using for your overall brand. Avoid having several different fonts in just one quote. 

For example, you don’t want to add one font for the message, one for the attribution, and a different one for the logo.

The outcome could be confusing for your followers.

Finally, pick your quotes carefully

Think of your target audience and the quotes that would work well. 

Not all quotes have to be relevant to your brand, but they still have to be engaging for your followers.

Your quotes can be an opportunity to build a community of followers with similar interests, concerns, and inspiration.

Use your content to motivate them and experiment with different ideas to find out what works best.


Posting quotes on Instagram can help you elevate your brand. There’s no need to treat them like ‘fillers’ to your content calendar.

It’s time to add them to your content strategy to boost your engagement and your brand awareness.

Start planning. After learning how to post quotes on Instagram, think of the outcome.

Every quote should fit your visual planner and your Instagram marketing strategy.

It’s your opportunity to stand out without necessarily spending too much time on new content.

All Instagram users appreciate a short, snappy, and engaging quote. Make them appealing and easy to share.

Treat your Instagram presence from now on as the source of inspiration for your followers.


What to read next

Followers and engagement

LinkedIn Docs Unlocked: Turbocharge Your Brand’s Presence

April 10, 2024

Find out how brands are using Document posts to increase engagement on LinkedIn.

Followers and engagement

Why Social Media Managers Need To Think About AI Tools

December 13, 2023

Imagine a world where your social media tasks are effortlessly streamlined, leaving you more time for creativity and strategy.

Get the visual content planner for visual brands and agencies