Social media strategy, platform changes, and the workflows behind the teams that publish at scale.
Getting 25 stores onto Google is the easy part. This head office guide covers bulk upload, chain verification, access roles, a weekly posting rhythm, and review replies.
How a central social team runs retail social media across 10 to 200 stores: account structure, sign-off tiers, launch timelines, UGC, and store-level measurement.
A 2026 method for multi-location social media reporting: what to measure per store, how to compare locations fairly, who gets which report, and a monthly cadence.
A location tag turns each store into a public page of posts. This guide shows head office teams how to make every location taggable, pick the right tag, and catch a wrong one before it goes out.
A franchisee social media policy tells every location which accounts it can run, who keeps admin access, what needs sign-off, and what happens when a franchisee leaves. This guide walks head office through each clause and ends with a template you can copy.
A business's first Instagram post should say who you are, where you are, and why to follow. For a new location it's the start of a launch plan. Here's the pre-launch checklist, the first nine posts, and who writes and approves each one.
Paid and organic social work well in a franchise when head office sets the rules for both. This guide covers national campaigns, local budgets and co-op funds, boosting location posts, approvals, and reporting by location.
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