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How to build brand awareness on Instagram As a business, you want to make sure every marketing channel you’re investing in is delivering tangible results. While Instagram might seem an unlikely choice, this social media platform offers powerful opportunities to help your
As a business, you want to make sure every marketing channel you’re investing in is delivering tangible results. While Instagram might seem an unlikely choice, this social media platform offers powerful opportunities to help your business build brand awareness.In the past year, Instagram has hit a major usage milestone. Now, the platform boasts over 1 billion active monthly users. In fact, Instagram is the second most popular social platform.And here’s where the value really comes in: 85% of businesses use social media platforms (such as Instagram) for brand awareness. Plus, Instagram users visit more than 200 million business accounts each day, meaning businesses have huge scope to make a lasting impression on new customers.Ready to harness Instagram to build an engaged community of potential customers? Let’s walk you through why Instagram is a good platform for raising brand awareness and eight practical tips to boost your brand awareness on Instagram.
The aim of brand awareness is simple: to get your ideal customers acquainted with your brand.It’s a social media marketing objective that sits right at the top of the buyer journey and is all about capturing the widest pool of potential buyers possible.This emphasis on reach and visibility is what makes social media platforms (like Instagram) the perfect platform to boost brand awareness.And here’s why you need to prioritise Instagram to increase your businesses’ brand awareness:
One of the biggest drawcards of Instagram for brands is this: businesses can drive strong results without spending a cent on social advertising. With a smart organic social media strategy, you can drive reach, foster engagement and even inspire conversion in a cost-effective way.Not sure where to start? Let’s walk you through eight expert tips to increase your brand awareness on Instagram.
Ready to maximise your brand’s reach and visibility on Instagram? Here are eight practical ways to boost your brand awareness on the platform.
It’ll come as no surprise that our first tip is this: prioritise your brand’s visual identity on Instagram.With over a billion users on the platform each month, a striking and memorable visual identity is what will help your brand stand out and win the trust of potential customers.With a consistent look and feel to your Instagram content, users will begin to recognise your business on and off Instagram. The more familiar consumers are with your brand, the more likely they are to remember you when it comes time to make a purchase.Plus, a compelling visual identity does the heavy lifting for you to communicate your businesses’ values and personality. These colours, fonts and graphic elements cna help you solidify who you are and what you stand for as a brand, which is both essential when it comes to boosting brand awareness.So, what does a strong visual identity look like on Instagram? Here are the key areas you need to focus on:
With a strong, branded visual identity on Instagram, your business will build value awareness and trust with users to keep your brand top-of-mind with potential customers.
Did you know that Instagram offers valuable search engine optimisation possibilities for businesses?While Instagram’s search engine operates slightly differently from other search engines (like Google), there are still handy ways to boost the visibility of your brand with simple SEO hacks.The most important place to focus your attention is your Instagram business profile. Here, you can inject strategic keywords to help more users discover and follow your brand on Instagram.Let’s run you through which sections of your Instagram profile you need to inject your SEO keywords into:
With these simple steps, you can easily increase the chances of new, relevant users finding and following your brand on Instagram.
Brand awareness is more than just increasing your follower count on Instagram. In fact, the best thing you can do as a business is to prioritise a content marketing strategy that is focused on reaching and attracting your ideal customers.By focusing on getting in front of your target audience, you’ll be able to see tangible ROI from your efforts and build brand awareness through high-value users who are likely to convert and shop from your brand.Because here’s the thing: only a fraction of Instagram's user base will be interested in your business and the products and services you offer.So, that’s why you need to map out your ideal audience personas and use this to ground your content strategy on Instagram. Figure out what are your key demographics' needs, goals, and challenges and craft a strategy that allows you to serve them relevant, valuable content aligned to your brand voice.To get you started, here are a few practical tactics to attract your ideal customers on Instagram:
All it takes is a bit of strategic thinking to ensure every Instagram post you share is tailored to reach and attract your ideal customers.
Instagram is a platform built on being social. So, along with sharing high-quality content, your business needs to prioritise fostering an engaging community of followers.That’s where proactive community management comes in. Ultimately, you need to have a plan for how you’re going to respond to comments and DMs as well as encouraging conversations with new users who aren’t already following your brand.Here are few proactive ways you can foster an engaged community on Instagram:
Being proactive (not reactive) is what will help your brand solidify your relationship with your current followers and expand your reach to new, high-value Instagram users.
Did you know that posts with at least one hashtag generate about 12.6% more engagement than posts with no hashtags?And it’s not just your engagement rate that stands to benefit from Instagram hashtags. A more engaged follower base is more likely to share your content with their friends and followers, helping to boost your visibility and brand awareness in the Instagram algorithm, too.That’s why it pays off to conduct hashtag research to help boost your reach on Instagram. With a bespoke list of hashtags up your sleeve, you’ll be able to add up to 30 hashtags per post to help boost the visibility and searchability of your Instagram content.With the right hashtags peppered throughout your Instagram captions, you’ll be able to get your brand in front of users who are interested in your products and services (and likely to convert).
Influencer marketing is a powerful way to boost your businesses’ reach on Instagram. In fact, 61% of consumers have at some point been swayed in their decision-making by digital influencers.And Instagram is the best platform for bringing your influencer strategy to life, with Instagram the second most popular social media platform for influencer marketing.What makes influencer marketing such a great brand awareness tactic is its ability to align your brand with a new pool of relevant users. When done right, you can get your products and services in front of hundreds if not thousands of new, high-intent users via a trusted influencer.So, what should you keep in mind when crafting your influencer marketing strategy?
With the right partnership, influencer marketing can help your brand get in front of stacks of new users on Instagram to build awareness and boost trust with potential customers.
The stats speak for themselves: 79% of consumers say user-generated content highly impacts their purchasing decisions.And even before they’re ready to convert, UGC can play a powerful role in your businesses’ brand awareness strategy.In a nutshell, UGC is any piece of content that your customer creates on your behalf about your brand. It can include reviews, social posts, video testimonials and more.By letting your customers speak for your brand in their own words, you’re able to effectively build trust with new audiences and position your businesses as authentic and genuine.So, how can you inspire and encourage UGC from your customers?
Looking for ways to nail your UGC strategy? Check out Sked’s ultimate guide to UGC marketing tips.
Boosting your Instagram follower count is a smart way to increase your brand awareness on social media. And the good news is that you don’t have to dip into your digital marketing budget or invest in Instagram ads to make it happen, either.With a few strategic organic Instagram marketing tactics, you can increase your follower base on Instagram with ease, including:
With a larger follower base, you’re more likely to generate stronger brand awareness with the exact users who are likely to transform into your customers.So there you have it! When it comes to building brand awareness on social media, Instagram offers stacks of powerful opportunities to help your small business stand out and reach valuable new customers. With the right content strategy and influencer marketing tactics in place, you can easily boost your follower base, attract high-value users to your profile and build trust with your ideal target market on Instagram.
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