Using social media to influence purchase intent
Turning followers into sales isn't luck - it's science. Find out about the theories and workings of purchase intent, and see how it can make your posts push for more purchases!
The Sked Social blog
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How to create rich social media content
There’s a lot we can learn from media richness theory about how to craft rich social media posts. Here's how you can create social media posts that turn your followers into customers at scale.
Bounce Back from Black Hat Tactics that Strangle Success
Just taken over an account that's been using bots and paid follower strategies? Is your content not making it to your followers feeds? Here's how to recover from black hat strategies.
How to Upload High Quality Images on Instagram
Good news: you can get around Instagram's image quality compression, and we've got your options listed right here.
Top 20 visual marketing apps for social media managers
Visual marketing uses rich, eye-catching graphics, photography and illustrations to communicate your client’s key messages faster and more effectively with their target audience. These are the apps that can get you there.
7 of the best visual marketing campaigns of 2021 (so far)
Here are the best visual marketing campaigns of 2021 (so far) for you to take inspiration from or straight out steal.
9 foolproof UGC Campaign Ideas You Can Steal Today
79% of people say UGC “highly impacts” their purchasing decisions. 96% of consumers don’t trust ads from brands. Here are the best ideas to grab the attention of the 79%.
7 ways to add Pinterest to your clients’ social strategy
Pinterest is a serious player in the social media space, boasting 478 million monthly users. Here are our top tips for getting your clients in front of that huge audience.
Spotlight: Alexa Heinrich on Accessibility in Social Media
As social media becomes increasingly visual, accessibility advocate Alexa Heinrich explains why marketers and content creators need to lift their game.
Interview: How blind users experience Instagram
Ever wondered how a blind person uses Instagram? Two blind social media users share their experiences to demonstrate the importance of digital accessibility.
How to create accessible posts on Instagram
If you want your Instagram posts to be as accessible as possible, and you should, there are a few tasks to add to your content and social media processes.
3 reasons why captions for Stories, Reels and IGTV are a must
Accessibility isn’t just about catering for the deaf or blind. There are many other reasons why people may rely on video captions, subtitles and transcripts.
Let everyone post. Keep every post on-brand.
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