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Ruby Haines knows what actually earns attention online, and it's rarely the most overcomplicated idea. As a Marketing and Creative Lead, she backs instinct with data, believes engagement matters far more than empty views, and isn't afraid to call out the influencer partnerships that feel forced from a mile away. In this edition of our Q&A series, Ruby shares why micro UGC continues to outperform, the simple workflow that keeps her organised, and why the best content starts by thinking like the customer, not the marketer.
1. What’s one social strategy you’ve doubled down on this year that’s actually moved the needle?
Micro UGC Content with a discount code
2. Walk us through your best performing post. What was the idea, why did it work, and how did you know it hit?
“Come along with me to opening of the new Parramatta store” - I did the UGC at Glassons, one of the top performing content pieces still all these years later!
3. What’s a mistake you see brands making on socials right now that’s quietly killing reach or engagement?
Disingenuous influencer marketing - does my head in! Brands are ignoring or forgetting to consider their alignment with talent
4. What’s the metric you care about most and why?
Engagement - views don’t compare, are people actioning or actively engaging?
5. What’s the best piece of advice you’ve ever been given about content or creativity?
Trust your gut, but ensure the metrics are there to support your vision!
¿Por qué conformarse con una herramienta de gestión de redes sociales mediocre cuando podrías estar usando Sked Social? Con acceso ilimitado de colaboradores, aprobaciones simplificadas y tecnología avanzada de auto-publicación que te permite programar en todas las principales plataformas, Sked Social ofrece todo lo que necesitas.
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6. What’s the worst advice you followed for way too long?
You need to be constantly thinking outside the box! Sometimes the box works!
7. What book, album, podcast, or creator has quietly shaped how you think about your work?
Shameless media
8. What’s a habit or rule in your workflow that keeps you sane and consistent?
Checklists weekly!
9. If you had to explain your content strategy to a non-marketer in one sentence, what would you say?
Putting yourself in the mind of the consumer, always.
10. What’s something about working in socials that doesn’t get talked about enough?
How 24/7 the job is - you never switch off. It’s mentally draining…
Las herramientas de Sked están diseñadas para optimizar tu flujo de trabajo, mejorar la colaboración del equipo y ofrecer resultados excepcionales para ti y tu equipo.
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