Social media software for group, chain, and large hotels

Sked makes social media easy for hotels and their social media managers—boost your online presence and book more stays.
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Shedule your X twitter content with ease
Visually plan and auto-post with Sked Social
All-in-one platform
Sked Social makes it easy to plan, publish, and manage engaging content for your hotel—so you can save time, and focus on building a smarter social media strategy.
Seamless approvals with Sked
Performance insights
See what’s clicking with guests across your social media with clear insights and AI-powered analysis of your engagement metrics.
Collaborate internally with Sked Social
Effortless collaboration
Keep content moving with instant feedback, tagged comments, and no-login approval links—all designed for seamless, real-time teamwork.

The chosen tool for hospitality marketers around the world

Get insights that help you reach more potential guests
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Trusted by world-class brands

Drive bookings with better performance insights

Sked’s powerful reporting features let you gauge how well your social media content lands with your target audience. 
Dig into every post, hashtag, and goal: See the impact of individual posts, stories, and hashtags—from reach to shares. Use these insights to tailor content by hotel location while keeping your digital marketing aligned across your entire chain.
Track ROI: Access metrics for paid campaigns, including how many direct bookings each ad converts. Evaluate the ROI of your social media marketing efforts and refine future campaigns to better target your audience. 
Monitor competitors: Benchmark up to 20 competitors to see how you stack up. From content to engagement, you can directly compare your data to your fiercest competition and jump on new trends.  
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Drag n drop calendar with Sked Social

Manage all of your hotel brands’ social media accounts

Draft, schedule, and post social media content for every hotel property in your portfolio, all from one place.
Plan with visual tools: Improve content calendar oversight with simple drag-and-drop tools to reschedule posts, design stunning feeds, and preview content for every platform.
Get demographics insights: Get a comprehensive breakdown of followers by location, time zone, gender, and age to build better, targeted messaging and content.
Use integrated tools to streamline sourcing: Pull content from multiple sources, like user-generated videos or stock photos, without leaving Sked.
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Eliminate hurdles to collaboration

Sked Social helps global hotel teams band together to balance corporate guidelines with location-specific marketing. 
Get fast feedback: Provide corporate execs and influencer partners seamless access to review social media content—no login or editing permissions required—within a sleek, purpose-built interface.
Use real-time comments: Add comments and tag team members so feedback and questions don’t get lost in the shuffle. Keep everyone in the loop, and time-sensitive projects on track.
Create custom workflows: Adapt our user-friendly, intuitive tools to your process—no matter how many stakeholders you have. Make sure the right people see and sign off on content, so nothing slips by without approval.
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Collaboration with Sked Social

Add unlimited users as you expand to new locations

When expanding locations typically translates to an expanded budget, Sked Social helps multi-location businesses calculate and manage costs for each new account.
Seamlessly scale: Transparent pricing means Sked can support your hotel chain as it scales—and you don’t have to worry about hidden costs.
Grow your team: Add unlimited users to any Sked Social plan to optimize collaboration as you onboard more team members. 
24/7 support: Count on our global team to help you manage your expanding property portfolio, with human support available around the clock.
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Stay on top of guest communication

A centralized inbox consolidates your messages, comments, and reactions, while social listening tools help you visualize brand sentiment for each location.
Build relationships: View and respond to guests’ comments, DMs, and tagged posts directly from your dashboard for quick and efficient engagement.
Visualize audiences: Save your time, money, and energy—see which channels your audience is already using to create targeted, platform-specific content. 
Tap into social listening: Gain insights into who’s talking about your hotels—and what they’re saying. Sked’s social listening tools make it easy to track brand sentiment and share presentation-ready PDF reports with your stakeholders.
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Refine your engagement with Sked Inbox

Plug into power with Sked's integrations

Sked Social integrations with Instagramsked social integration with tiktoksked social integration with facebooksked social integration with linkedinsked social integration with youtube sked social integration with google business profilesked social integration with x (formerly twitter) sked social integration with pinterestsked social integration with canvasked social integration with frontifysked social integration with dropboxsked social integration with google driveSked Social integrations with ZapierSked Social integrations with Snapchat

Unlimited seats and smooth collaboration tools are just the start

“Possibly the biggest game-changer is Sked's approvals flow. My clients have been on a tour of approvals processes with me and we all agree, Sked's approvals process is the most user-friendly and best for team collaboration.”
Jenessa S.
SMALL-Business
“Sked has been fantastic for our company in managing our SM and Google presence. It has also reduced our time spent with manual processes, allowing us to serve our clients better and giving them more value so we can keep our fees conservative and put our focus on high-value business development opportunities.”
Sarah P.
SMALL-Business
“Sked Social is an excellent social media management tool that has greatly simplified the process of scheduling and managing content across multiple platforms.“
Conor B.
Mid-Market

Eliminate the hassle of managing multiple social media platforms

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You got questions, we've got answers

What makes Sked Social the best social media software for hotel marketing?

Sked Social was designed for businesses with multiple locations in mind, particularly those in the hospitality industry. With our multi-location management platform, you can build out a user-generated content library, schedule social media for every location in one dashboard, and get 24/7 expert support. 

With unlimited users, local staff can work on their own social channels (and still collab with corporate). Whether you want to improve local SEO or develop a more consistent social media message, Sked can help you get there.

What Sked Social plan is best for hotels?

Hotels typically choose the Enterprise account, given that the Essentials and Professional package limits the business to six accounts or less. Enterprise starts at 10 accounts and offers custom reporting features and content labels to track content performance by type and pillar. Our unlimited-user perk is perfect for rapidly expanding chains. 

Does Sked Social have a mobile app?

Yes! The Sked Social mobile app makes it simple to edit or create content on the go. Repurpose your best Instagram content for nearly any other platform, including Facebook, Twitter, TikTok, LinkedIn, and YouTube. You can also change your workflow status, approve content, and leave comments for simpler mobile management. 

What integrations does Sked Social support?

Sked Social easily integrates with common social media management tools, including (but not limited to) Frontify, Dropbox, and Zapier. It’s a no-code way to pull awesome content from multiple sources into your digital library—without leaving Sked.

So if you work with local freelance photographers at different hotel locations, your best photos won’t get lost in a random folder. With just a few clicks, you can migrate and merge data for a fully connected digital marketing tech stack.

How do hotels use social media management software?

Hotels can use social media management software to schedule posts, engage with guests, and monitor brand reputation across multiple channels. They can also use the software’s analytics for insights into audience behavior to refine marketing strategies and attract more bookings.