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Looking for Threads inspiration? You’ve come to the right place—these five brands are nailing their strategy.
1. HubSpot
Efficiency meets engagement
Hubspot uses Threads to tap into relatable workplace moments, offering content that resonates deeply with professionals who are navigating similar challenges. HubSpot’s stream-of-consciousness approach feels authentic and spontaneous, making it easier for their audience to connect with the brand on a personal level.
And if you’re finding it hard to post consistently across the ever-growing list of social platforms, HubSpot’s approach might work for you: the team runs much of the same stream-of-consciousness musings and jokes across Linkedin as well. With both platforms posting strong engagement metrics, this efficiency doesn’t appear to have cost them on effectiveness.
Takeaways:
- Repurpose wisely: Consider how content can be tailored for different platforms while maintaining brand consistency.
- Relatability rules: Content that mirrors your audience’s daily experiences can drive engagement.
- Embrace spontaneity: A less polished, more genuine tone can make your brand feel more approachable.
2. Calm
Bringing Calm to chaos
Calm has found its niche on Threads by Threading from the voice of the lone social media manager— an approach that’s popular across the platform, and one that many can relate to. They blend this with meditation-adjacent humor—think affirmations and reminders to drink water—creating posts that resonate with their core message of mindfulness, while also being light-hearted and fun.
Calm’s posts foster a sense of togetherness, making their audience feel less alone in the hustle and bustle of life online. The brand’s ability to weave humor with mindfulness makes their content a must-follow for those in need of a quick mental break.
Takeaways:
- Know your audience: Speak directly to the unique challenges your audience faces.
- Use humor with a purpose: Using humor that aligns with your brand values can deepen engagement.
Foster community: Create content that brings your audience together and makes them feel seen.
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3. Audible
Staying in your lane
Audible sticks to what they know best—reading. On Threads, they create spaces for their primary customers, avid readers, to discuss their favorite books and authors. By focusing on their core offering, Audible sparks numerous opportunities for conversation, allowing their community to engage with content they’re passionate about.
This approach keeps Audible well within their brand’s comfort zone while still offering fresh content that encourages interaction. Their strategy is a great example of how staying true to your brand’s identity can build a loyal following.
Takeaways:
- Stick to your strengths: Focus on what your brand does best and use it to spark conversations.
- Encourage user engagement: Create opportunities for your audience to discuss their passions.
- Consistency is key: Maintain a clear and consistent brand voice across all platforms.
4. Innocent
Mastering tone and interaction
Innocent is a brand that has famously mastered the art of a friendly, relatable tone of voice, and kept it consistent everywhere from their packaging to their social channels. And their Threads account is no different. With 24.4k followers, they have a well-established presence and use their platform to bring the audience into the fold of their work at ‘Fruit Towers’ in London. Regular insights into life at the office evoke a feeling of friendliness and familiarity, consistent with their branding and ethos.
Innocent’s attention to replies is another key strength. They don’t just post and forget—they actively engage with their followers, creating a two-way conversation that strengthens brand loyalty. This commitment to interaction is a significant factor in their success on Threads.
Takeaways:
- Master your TOV: A consistent tone of voice is crucial for building a recognizable brand.
- Engage, don’t broadcast: Use Threads as a platform for conversation, not just broadcasting.
- Involve your wider team: Involve your wider team in your content to build a stronger person-to-person connection between brand and audience member.
5. Wendy’s
Conversational and relatable
Wendy’s has brought their famously conversational tone to Threads, and it’s working brilliantly. With 460k followers, they’ve established a presence by tapping into relatable moments and engaging in off-topic chat that feels random yet perfectly on-brand.
Whether they’re posting unhinged and random content, or spotlighting key marketing pushes with a tone that stays true to the Threads voice that’s made their presence so popular, Wendy’s has mastered the art of being both entertaining and promotional. Their ability to stay on tone while being playful makes them a standout brand on Threads.
Takeaways:
- Be conversational: A casual, relatable tone can make your brand more approachable.
- Don’t be afraid to be random: Off-topic content can still be on-brand if done right.
- Balance fun with promotion: Keep your promotional content in line with your brand’s unique voice.
This article has been reviewed and updated to ensure the information provided is accurate and up to date.