Within the US, TikTok has over 100 million active monthly users. So, TikTok marketing can be a fantastic outlet for your brand if you own a business.
The software has generated considerable criticism over data privacy. But its popularity is still increasing, so take that into account before developing a TikTok marketing approach.
What are the Benefits of TikTok Marketing?
As mentioned earlier, with over 1 billion active users each month, TikTok is quickly overtaking Instagram, which has 1.386 billion users.
It’s still young enough for your company to enter early and benefit from the numerous marketing and promotional chances. Additionally, it is sizable enough for your company to immediately have access to a market.
Effective Ways to Boost Your Traffic on TikTok
There are many different tactics that you can implement to increase your traffic on TikTok. Let’s have a look at some of them more in-depth:
Make an Attractive TikTok Profile
The greatest strategy to draw in new users to your account is to create a profile. People will click the follow button if your profile information appears appealing. You can only add clickable links to your profile on TikTok.
To increase purchases, you might include a buy link or a website link to your landing page. Adding a link to their profile page is only an option for a select few TikTok accounts. Follow these instructions to submit a link to your bio if you don’t have the opportunity.
Make Engaging TikTok Videos
A video can be recorded for up to 60 seconds, or many recordings can be combined for longer lengths. You may further personalize your films by experimenting with different options, such as the “speed” option.
After recording a video, you may apply effects like speech filters and filters in the “post-production” section.
You can make money on TikTok by uploading engaging videos highlighting the services or products your brand offers.
Moreover, making content that is in line with your brands is one of the most efficient methods for businesses to flourish on TikTok. Create instructional films to increase views and motivate your followers to purchase your goods.
If your company sells cosmetics, give your consumers some beauty advice. These pointers will increase the number of new followers and expand your audience globally.
Use Trending TikTok Hashtags
Using TikTok hashtags in your videos can enhance the exposure of your video and drive more traffic. You can add certain hashtags to your video in a specific area. Try to pick hashtags that are related to the main idea or topic of your video.
Additionally, you might pick a cover that provides your audience with a sneak peek of what they’re about to see. As soon as you’re finished, click “Post,” and the video will be saved to your collection.
Opt for TikTok paid Advertising
Recently, TikTok introduced an advertising option that enables you to include an outside link in your videos. TikTok offers a variety of advertisements; some show up on the “For You” tab while others are seen when you first use the app.
The six most important advertising to utilize to increase website traffic are listed below.
- Native InFeed Ads
- Brand Takeover Ads
- Challenge Hashtags in Ads
- PrimeView Ads
- Sponsored Ads
- Influencers Working Together in Ads
Spread Your Brand’s Message By Going Live on TikTok
TikTok live is one of the most popular features on the platform and has the potential to grow a significant user base.
To engage your audience as a brand, you must go live twice a week. Use a live feature to visually showcase your items and highlight their greatest qualities. In order to create consistency and brand awareness, be sure to match the filters to your logo colors. By doing this, you may turn potential consumers into devoted ones.
To go live and add a cover photo and title that correspond to the subject you’ll be covering, tap the Add icon. To gain more followers and boost your brand’s popularity on TikTok, create a creative title.
Market According to Your Brand’s Needs
Whether you are looking to sell TikToker merch (including apparel, tote bags, etc.), or a company offering certain services, using customized marketing strategies will always keep you ahead of your competition.
Connect your TikTok Account with Other Social Media Platforms
You will get more likes and views for your material when you share your video on other sites. You might not have fans on TikTok who follow you on other social media platforms like Instagram, YouTube, Twitter, and Facebook.
You can immediately link to your other accounts on TikTok by adding links to your profile on Instagram or YouTube.
On your TikTok profile, select the edit option. After that, you may use a proper link to join your other accounts. You can immediately connect your Facebook or Instagram account with TikTok if your account is signed in.
Upload Trendy & Relevant Content Timely
When it comes to creating material on TikTok, time is of the essence. You may increase interaction and broaden your reach on TikTok by posting content when your audience is most engaged there.
Additionally, when a post receives a certain amount of interaction, the TikTok algorithm moves the video to the “For You” tab.
Post videos following a content calendar that has been scheduled. Utilize TikTok analytics to determine when your audience is online and choose the most effective time to post on TikTok.
Regularly sharing interesting material with your audience helps strengthen their faith in your brand. Posting during these times will increase traffic to your goal website and draw more users to your TikTok profile.
Types of TikTok Ads
- Feed Ads: Advertisements that show up on a user’s For You page are known as in-feed ads.
- Top-view Ads: The main product line for TikTok for business is top-view advertisements.
- Hashtag Challenges: Businesses may ask the user base to contribute material to a specific TikTok challenge by using hashtag challenges.
- Brand takeover advertisements offer a strong visual impact presentation for your company.
- Gig Ads: Along with static displays, advertisers can also utilize GIFs or short videos (3-5 seconds) for their ads.
- Branded effect advertisements provide companies the option to add images of their products to their movies using augmented reality (AR), 2D, or 3D effects. It has been demonstrated that these branding impacts raise user engagement generally.
To Sum Up…
TikTok was the most downloaded non-game app in the first half of 2021 with 3 billion downloads. Up to 100 million people follow TikTok creators, and they may make up to $5 million a year.
There are lots of opportunities on this platform. Make sure you follow these eight suggestions to build brand recognition, boost sales, and drive more people to your website.
About the author:
Filip Nikoloski is a Partnership Specialist at Printify. Printify is a transparent print-on-demand and dropshipping platform designed to help online merchants make more money in a simple and easy way.